Business Review and Case Studies最新文献_第5页

Determinants of Green Purchasing Behavior : A Scoping Review 绿色购买行为的决定因素:范围审查

Business Review and Case Studies Pub Date : 2022-04-26 DOI: 10.17358/brcs.3.1.55

Anita Maulina, Nur Fitri Rahmawati, B. Ruslan, Yoka Mai Patria

引用次数: 0

Need Assessment of Women's Prison Class IIB Batam Business Incubator Assistance 巴淡岛女子监狱IIB级企业孵化器援助需求评估

Business Review and Case Studies Pub Date : 2022-04-26 DOI: 10.17358/brcs.3.1.33

Youlandita Kaka Safira Manurung, L. Megawati, D. Indrawan

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The Non-Tailing Sediment Waste Utilization Strategy at PTFI DMLZ Mine PTFI DMLZ矿非尾砂废弃物利用策略

Business Review and Case Studies Pub Date : 2022-04-26 DOI: 10.17358/brcs.3.1.44

Syaiful Rachman, H. Hartoyo, N. Zulbainarni

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The Impact of Digital Application Usage on Customer Experience, Satisfaction, and Loyalty in A Life Insurance Company 数字应用程序使用对人寿保险公司客户体验、满意度和忠诚度的影响

Business Review and Case Studies Pub Date : 2022-04-26 DOI: 10.17358/brcs.3.1.1

Alfi Yani Andranurviza, H. Mulyati, Jono M Munnadar

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Qurban Animal Purchasing System During The Covid 19 Pandemic and Marketing Strategic Implication 昆明市新冠疫情期间动物采购制度及其营销策略启示

Business Review and Case Studies Pub Date : 2022-04-26 DOI: 10.17358/brcs.3.1.23

Silvia Andik, P. Sembada, Annisa Hakim

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Commercialization of Hydrogel Fertilizer Slow Release Based on Organic Waste, Microbes, and Mycorrhizal for Floriculture 有机废弃物、微生物和菌根缓释水凝胶肥料的商业化

Business Review and Case Studies Pub Date : 2022-04-26 DOI: 10.17358/brcs.3.1.63

Rio Kevin Marcello Alwi, Muhammad Samsul Maarif, Eric Verchius, Intan Delia Rustandi, Mentari May Syachanna, F. Hazra

引用次数: 0

Characteristics and Challenge Faced By Socio-Technopreneur in Indonesia 印尼社会技术企业家的特点与挑战

Business Review and Case Studies Pub Date : 2022-04-26 DOI: 10.17358/brcs.3.1.13

Chairani Putri Pratiwi, A. Sasongko, Glory Aguzman, Rafki Chandra Wibawa, R. Pambudy

引用次数: 4

The Mediation Role of Job Satisfaction and Organizational Commitment In The Relationship Between Person-Organization Fit (P-O Fit) and Employee Performance 工作满意度和组织承诺在个人-组织契合度与员工绩效关系中的中介作用

Business Review and Case Studies Pub Date : 2022-04-26 DOI: 10.17358/brcs.3.1.74

Tri Prasetyaningrum, Hidajat Hendarsjah

引用次数: 0

Developing Digital Platform of The Askin Application Using House of Quality 利用质量之家开发问答应用数字化平台

Business Review and Case Studies Pub Date : 2021-08-31 DOI: 10.17358/brcs.2.2.90

Y. Asnawi, Naura Rahmalia, S. Suhendi

{"title":"Developing Digital Platform of The Askin Application Using House of Quality","authors":"Y. Asnawi, Naura Rahmalia, S. Suhendi","doi":"10.17358/brcs.2.2.90","DOIUrl":"https://doi.org/10.17358/brcs.2.2.90","url":null,"abstract":"Healthcare is the need of many people to fulfill their lifestyles. The desire to achieve maximum appearance encourages everyone to the healthcare of skin. The relatively high cost and the low number of aesthetic doctors in certain areas have led some people to do facial treatments independently using skincare products. Askin's business idea in the form of a facial care application is one of the solutions to help users with facial skincare. This research aims to analyze the problem factors of skincare users in carrying out facial skincare, analyze the right solution, and design a Minimum Viable Product that suits the Askin application. This research was conducted from December 2020 to January 2021 using the House of Quality research method to identify the best features. This research also used female research respondents aged 19-34 years using skincare products and domiciled in the City of Bukit Tinggi as a sample of this study. The results of this research contained six problems from skincare users, which is not knowing the type/condition of the skin in detail, not knowing the right skin care product to use, experiencing an incompatibility when using skincare products, difficulty obtaining skincare products, having no place to ask and consult, and not using skin care regularly. In conclusion, the Askin Application has ten application features formulated based on consumer needs and desires. These features are implemented in the minimum viable product of the Askin application. \u0000Keywords: business development, digital platform, facial care, house of quality","PeriodicalId":230974,"journal":{"name":"Business Review and Case Studies","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125733069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Design of Minimum Viable Marketing Strategy for Research-Based Innovation Product (Case Study PT Rumah Rumput Laut) 研究型创新产品的最小可行营销策略设计(以PT Rumah Rumput Laut为例)

Business Review and Case Studies Pub Date : 2021-08-31 DOI: 10.17358/brcs.2.2.57

Noorisiva Larasati, Idqan Fahmi, A. Palupi

{"title":"The Design of Minimum Viable Marketing Strategy for Research-Based Innovation Product (Case Study PT Rumah Rumput Laut)","authors":"Noorisiva Larasati, Idqan Fahmi, A. Palupi","doi":"10.17358/brcs.2.2.57","DOIUrl":"https://doi.org/10.17358/brcs.2.2.57","url":null,"abstract":"The PT Rumah Rumput Laut (PT RRL) start-up in researched-based innovation produces healthy cosmetics. The high-quality standard based on innovation were not followed by the demand side. Limited market and decreasing demand for products require the strategy to survive in the cosmetics industry. This study aims to 1) evaluate the performance of PT RRL’s marketing mix, 2) analyze attributes that are important for cosmetics consumers, 3) analyze and formulate a Minimum Viable Marketing strategy design that can be applied to PT RRL. Data were collected by using a questionnaire through a survey to the internal and external (consumer and potential customer) stakeholders. The analysis was conducted with descriptive approach, IPA techniques, and benchmarking to see the assessment of the level of importance and level of performance of PT RRL products. The results showed that the internal and external stakeholders’ views about the level of importance were not matched. In addition, the attributes of the co-creation, currency, communal activation and conversation variables were the focus of improvement in the company’s Minimum Viable Marketing design. The focused attributes were discovered by implementing the BCD Strategy, which utilized website and e-mail as a marketing foundation, supported by an amplification channel that activated social media and the digital community. \u0000Keywords: cosmetic, importance and performance level, marketing mix, minimum viable marketing, strategic management","PeriodicalId":230974,"journal":{"name":"Business Review and Case Studies","volume":"136 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123006999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0