A. Dinu, Raluca Marei, I. Tudor, Lorian-Ovidiu Vintila, Raluca-Elena Ghinea
{"title":"The Influence of Social-Media on Audiences of the TV Channels in Romania","authors":"A. Dinu, Raluca Marei, I. Tudor, Lorian-Ovidiu Vintila, Raluca-Elena Ghinea","doi":"10.24818/mer/2020.12-03","DOIUrl":"https://doi.org/10.24818/mer/2020.12-03","url":null,"abstract":"Social-media influences people's lives including organizational activity. At the organizational level, social-media has changed the way employees communicate, multinational companies developing social-media platforms especially for their employees. The influence of social-media on mass media is a widely researched subject, and, we focused our attention on the way in which the activity on social-media of different TV stations in Romania influences their audiences. This study examines the influence of social-media on the audiences of ten TV stations in Romania. Through a questionnaire, we determined the rating of the TV stations without the influence of social-media and these audiences were compared to the official ones. The results of the study showed that there is an economic effect of the social-media influence in the case of the analysed TV stations.","PeriodicalId":223559,"journal":{"name":"MANAGEMENT AND ECONOMICS REVIEW","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129580989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Customer Retention of Mobile Phone Purchasing on Cell Phone Stores in Denpasar","authors":"A. A. N. G. Sadiartha","doi":"10.24818/mer/2020.06-02","DOIUrl":"https://doi.org/10.24818/mer/2020.06-02","url":null,"abstract":"This paper aims to identify customer retention on mobile phone purchasing on cell phone stores in Denpasar. This study used a quota sampling method to get 240 respondents. Service quality was measured using the Structural Equation Modeling (SEM)) model. The formulation of the problem is as follows: \"What is the function of customer retention of cellular phone purchases at cellular phone shops in Denpasar City.\" The purpose of this study was to analysis customer retention of mobile phone purchasing on cell phone stores in Denpasar. Data were collected through survey research, and 240 cell phone owners. The outcome showed that service quality has a negative but significant effect on customer retention, service quality has a positive but not significant effect on promotion at cell phone stores, trademark have a positive and significant effect on customer retention at cell phone stores, trademarks have a positive and significant effect on promotions at cell phone stores, promotions positive and significant effect on customer retention in cell phone stores. Thus, the results showed that trademarks and promotions make cell phone store managers can carry out effective customer retention to develop their business.","PeriodicalId":223559,"journal":{"name":"MANAGEMENT AND ECONOMICS REVIEW","volume":"114 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115668045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Managing the Transformation of Traditional to Organic Agriculture in Pune District: A Long Term Policy Framework","authors":"S. Rode","doi":"10.24818/mer/2020.06-14","DOIUrl":"https://doi.org/10.24818/mer/2020.06-14","url":null,"abstract":"Organic farming is a natural method of cultivation of farms. It improves soil fertility, environment, health of animals and human being. Due to green revolution and commercialisation of agriculture, farmers have focused more on yield and output of all crops. Farmers are using chemical fertilisers and pesticides for high yields, big size, good shape and colour of fruits, grains and vegetables. The aim of this study is to understand effect of chemical fertilisers on the crops, surrounding environment, soil fertility, health of animals and people in Pune district. The present study finds that the farmers of Pune district are using dung, poultry manure and chemical fertilisers. Those farmers are using the poultry manure have more physical and animal assets, land holding, irrigation facilities, expenditure on health, education, income and education and experience of farmers. The multinomial logit regression result shows that those farmers are using the chemical fertilisers have less education, age, irrigated land. Women are less educated in such families. The use of chemical fertilisers have adverse effect on soil fertility, soil layers’, health of people and animals in district. Therefore, present study suggests to reduce the use of the chemical fertilisers for commercial crops. The state and central government, NGO’s, researchers and organisations must come together to manage and form a policy to reduce the chemical fertilisers use and increase the use of organic pesticides, fertilisers. Women’s education can play significant role in reducing the use of chemical fertilisers and pesticides in state. The availability of more credit facilities through banks, awareness through media, exports and domestic markets for organic products and encouragement to farmers to produce only organic products will help in this direction. In order to protect soil fertility, environment, water and air such policies are urgently required in India. For sustainable agriculture and economic growth, organic farming is most important.","PeriodicalId":223559,"journal":{"name":"MANAGEMENT AND ECONOMICS REVIEW","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126111076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Clustering Consumers Through their Consumption Behavior: Analysis on the Fashion Industry","authors":"Andreea-Ionela Puiu","doi":"10.24818/mer/2020.06-03","DOIUrl":"https://doi.org/10.24818/mer/2020.06-03","url":null,"abstract":"The actual paper aimed to confirm the validity of the consumer styles inventory scale, developed by Sproles and Kendall (1986) on people aged 18-45 years based on their consumption behaviour when it comes to the clothing industry. In this respect, I applied the consumer styles inventory scale on individuals from the Romanian space aged 18-45 years, the responses being collected via online platforms. To the gathered data were applied, in the first part, an exploratory analysis, followed by confirmatory factor analysis. In the second part, the K-means cluster analysis was used to segment individuals in distinct groups based on their demographic characteristics and their financial involvement in purchasing fashion items. The output of the k-means cluster analysis distinguished eight segments of consumers defined as: „casual consumer”, „quality-seeker consumer”, „irrational consumer”, „indifferent consumer”, „habitual consumer”, „occasional consumer”, „fashion consciousness consumer” and „passive consumer”.","PeriodicalId":223559,"journal":{"name":"MANAGEMENT AND ECONOMICS REVIEW","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124073413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Online Purchasing and its Determinants: An Experimental Approach","authors":"Zafer Akin","doi":"10.24818/mer/2020.06-04","DOIUrl":"https://doi.org/10.24818/mer/2020.06-04","url":null,"abstract":"With the rapid and worldwide emergence of electronic commerce in terms of both number of users and volume, the importance of an in-depth understanding of consumers’ attitudes toward online purchasing has been increasing. There is a broad literature on this topic mainly based on Technology Acceptance Model (TAM) that is extended by including other factors such as trust and risk. This study brings a new angle to the existing literature by measuring risk factor in a laboratory experiment by employing an improved version of a widely used method in experimental economics. Risk preferences are measured for 64 university students who then answer a questionnaire about online purchasing. We propose a comprehensive model based on TAM and employ partial least squares approach to analyze the data. We find that experimentally elicited risk preference measure and variables of hedonic aspect of TAM have significant effects while trust, other risk measures and variables of utilitarian aspect of TAM have no significant effect on online shopping behavior. We finally discuss the implications and limitations of our study and provide some future study suggestions.","PeriodicalId":223559,"journal":{"name":"MANAGEMENT AND ECONOMICS REVIEW","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122614269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Improving the Engineering Students’ Entrepreneurial Self-Efficacy through a Specialised Course – A Way to Improve Startup Management","authors":"A. Dumitrescu","doi":"10.24818/mer/2020.06-07","DOIUrl":"https://doi.org/10.24818/mer/2020.06-07","url":null,"abstract":"Entrepreneurial self-efficacy is considered a reliable indicator of the entrepreneurial intentions. In order to measure the entrepreneurial self-efficacy, several scales were developed. These scales are used also to measure the efficiency of entrepreneurship study programmes, but were not used for individual courses until now. This paper presents the results of application of an entrepreneurial self-efficacy scale to measure the increase of entrepreneurial self-efficacy of engineering students after completing an entrepreneurship course in a technical university. The course lead to a significant increase of entrepreneurial self-efficacy overall, but also on all considered factors and items. It was observed a gender difference at the beginning of the course and also a gender difference in the increase of self-efficacy. An interesting finding was that for a certain factor it was noted a regress in self-efficacy for few students. Because those students thought the process was simpler than it is in reality and after acknowledging the complexity of the process, they felt unconfident. Classification-JEL: I23, L26","PeriodicalId":223559,"journal":{"name":"MANAGEMENT AND ECONOMICS REVIEW","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124057180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Determination of Purchase Intensity in Online Shopping: Case on Syiah Kuala University Student","authors":"T. Putra, Anzan Hario","doi":"10.24818/MER/2019.06-02","DOIUrl":"https://doi.org/10.24818/MER/2019.06-02","url":null,"abstract":"This study aims to examine the effect of mediating product risk perceptions on the relationship of shopping experience and the intensity of purchases on Syiah Kuala University students. The data were collected from 150 students using the purposive sampling technique. The results show that online shopping experience has a significant effect on purchasing intensity and product risk perception on students. Product risk perception also has a significant effect on the purchase intensity. Product risk perception is proven to partially mediate the relationship between shopping experience and the purchase intensity on Syiah Kuala University students. The result supports the theories and provides implications for both theory and practice. The limitation of this research is it uses only 3 variables and focuses in one object.","PeriodicalId":223559,"journal":{"name":"MANAGEMENT AND ECONOMICS REVIEW","volume":"40 2-3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132845231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Promoting Cities: Measures to Improve Urban Marketing Strategy","authors":"R. Popescu, Laura Mina-Raiu","doi":"10.24818/MER/2019.06-05","DOIUrl":"https://doi.org/10.24818/MER/2019.06-05","url":null,"abstract":"This study aims to identify the perception of residents and tourists related to the current practices and the level of promotion of Bucharest, as well as to reveal ways and opportunities to improve the effectiveness of this activity. Data collection for this research is based on a survey, whose main findings reveal that Bucharest lacks an appropriate promoting strategy and a strong urban brand. Moreover, public authorities are the ones who should initiate activities for promoting the city, by developing a complex and long-term urban marketing strategy. Instead, private initiatives prove to be the most successful, thus public-private partnerships could be an effective instrument in this direction, together with the establishment of a specialised marketing department.","PeriodicalId":223559,"journal":{"name":"MANAGEMENT AND ECONOMICS REVIEW","volume":"36 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113953837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Darko Shuleski, M. Panait, C. Pricop, Elena Talevska
{"title":"Improving the Management Process through IT&C for Increasing the Customer Satisfaction Level in Health Care Sector","authors":"Darko Shuleski, M. Panait, C. Pricop, Elena Talevska","doi":"10.24818/MER/2019.06-06","DOIUrl":"https://doi.org/10.24818/MER/2019.06-06","url":null,"abstract":"In order to become Client-oriented, an organization needs to improve each service and to align the business processes with its customer satisfaction strategy. Customer oriented means to place the client satisfaction at the core of the business decisions. To be customer-oriented means that you need to focus on customers’ needs and align them with the company strategy and objectives in order to satisfy clients. According to (Anderson et al., 1997) Customer satisfaction has been one of the top tools for a successful business. Customer satisfaction is defined as an overall evaluation based on the total purchase and consumption experience with the good or service over time. The evolution of Information Technology is accelerating at a very fast pace, organizations need to adopt new methods and already existent information technologies to improve their services, and become a customer oriented company. Business transformation management is a change management strategy, that align the employees, business processes and Information technology with vision and business strategy. Business transformation is the process or results of changing from one state or condition to another. It can be caused by internal or external factors, but the result is a shift in how the organization relates to its wider economic environment. In this article we will try to improve the customer satisfaction level by improving business decision making processes using the mathematical algorithms supported by information and communications technology. In our research we will use the quantitative and qualitative methods and will be applying fuzzy assets in healthcare business services, also using a case study for the Bucharest public health system.","PeriodicalId":223559,"journal":{"name":"MANAGEMENT AND ECONOMICS REVIEW","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131089429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Do Audit Committees Have Capacity to Monitor Management: The Case of Serbia","authors":"Savka Vučković-Milutinović","doi":"10.24818/MER/2019.06-03","DOIUrl":"https://doi.org/10.24818/MER/2019.06-03","url":null,"abstract":"In this paper we examine audit committees composition and work in companies in Serbia. Audit committees are seen as integral part of the modern system of corporate governance worldwide which role is even reinforced with new EU Auditing Directive. According to the agency theory, this committee shell contribute to the prevention of management opportunistic behaviour by performing set of monitoring activities. In this study, we intend to illuminate actual capabilities of audit committees in Serbia. We perform content analysis to assess transparency of companies with regard to audit committees and formal assumptions for the design and work of audit committees. In addition, we conduct a survey of external auditors to uncover substance of the audit committee performance. Our results show that the current state of the audit committee in Serbia is not satisfactory. We find that the level of audit committee disclosure is low, formal standards for audit committee composition and responsibilities are not fully in line with EU regulation and audit committee substance is fairly missed. Management is not effectively monitored by audit committee and it still has more power than audit committee in the process of selection of the external auditor. This paper contributes to the discussion about audit committee effectiveness with focus on an emerging country where audit committee does not have long tradition. Our findings reveal that Serbian companies have to make significant improvements in order to have audit committees able to perform substantial monitoring.","PeriodicalId":223559,"journal":{"name":"MANAGEMENT AND ECONOMICS REVIEW","volume":"157 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123954276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}