The Influence of Social-Media on Audiences of the TV Channels in Romania

Abstract

Social-media influences people's lives including organizational activity. At the organizational level, social-media has changed the way employees communicate, multinational companies developing social-media platforms especially for their employees. The influence of social-media on mass media is a widely researched subject, and, we focused our attention on the way in which the activity on social-media of different TV stations in Romania influences their audiences. This study examines the influence of social-media on the audiences of ten TV stations in Romania. Through a questionnaire, we determined the rating of the TV stations without the influence of social-media and these audiences were compared to the official ones. The results of the study showed that there is an economic effect of the social-media influence in the case of the analysed TV stations.