Vestnik of the Plekhanov Russian University of Economics最新文献_第9页

Developing Pattern Regional Plan on Adaptation to Climate Change 制定适应气候变化的地区模式计划

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-01-26 DOI: 10.21686/2413-2829-2024-1-76-84

N. I. Dorogov, N. S. Kulyasov, E. V. Kulyasova

引用次数: 0

Institution as Principle Notion of Institutionalism: Definition Problems 制度是制度主义的原则概念：定义问题

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-01-26 DOI: 10.21686/2413-2829-2024-1-5-16

I. Mankovsky

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引用次数: 0

Specific Impact of Digital Transformation in Economy on Bank Strategy Administration 经济数字化转型对银行战略管理的具体影响

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-01-26 DOI: 10.21686/2413-2829-2024-1-96-104

A. Anisimov, M. Plakhotnikova, M. A. Suslova, O. O. Skryabin

{"title":"Specific Impact of Digital Transformation in Economy on Bank Strategy Administration","authors":"A. Anisimov, M. Plakhotnikova, M. A. Suslova, O. O. Skryabin","doi":"10.21686/2413-2829-2024-1-96-104","DOIUrl":"https://doi.org/10.21686/2413-2829-2024-1-96-104","url":null,"abstract":" Strategy administration is an essential link in the outline of credit organization management, its optimality impacts the efficiency of bank functioning on target markets in general and its competitiveness in particular. Economy digitalization acts as an external macro-factor in respect of the bank and its management system and the influence of this factor is quite strong. These circumstances cause the necessity to adapt strategies of the bank development to new conditions. The goal of the research is to assess macro-environment of the Russian bank sector. The following methods were used in the research: comparative analysis, statistic analysis, benchmarking, classification and ranging and PEST-analysis. The research identified stages of strategic transformation of the banking system under the influence of digitalization and showed the impact of digital transformation in economy on bank strategy administration. The authors came to the conclusion that innovation strategy included in corporate strategy of the bank assumes a high degree of using advanced information technologies, detailed monitoring of market of digital solutions for the bank and maximum automation of banking business processes.","PeriodicalId":210894,"journal":{"name":"Vestnik of the Plekhanov Russian University of Economics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139593198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Role of Emotional and Aesthetic Factor of Perception in Making Customer Decisions 情感和审美因素在客户决策中的作用

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-01-26 DOI: 10.21686/2413-2829-2024-1-236-242

S. A. Afonskiy

引用次数: 0

Strategy of Finance Service Development in the Field of Collecting and Recycling Solid Municipal Waste in Regions of the Russins Federation 俄罗斯联邦各地区城市固体垃圾收集和回收领域的金融服务发展战略

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-01-26 DOI: 10.21686/2413-2829-2024-1-105-113

A. Garnova

引用次数: 0

The Author’s Methodology of Forecasting Election Results on the Basis of Big Data 作者基于大数据预测选举结果的方法论

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-01-26 DOI: 10.21686/2413-2829-2024-1-67-75

A. S. Kozin

引用次数: 0

Approach to Choosing Communication Strategies of Social Projects Based on Indistinct Liguistic Method 基于模糊逻辑法的社会项目传播策略选择方法

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-01-26 DOI: 10.21686/2413-2829-2024-1-213-226

Ju. V. Loginova, I. V. Loginov

{"title":"Approach to Choosing Communication Strategies of Social Projects Based on Indistinct Liguistic Method","authors":"Ju. V. Loginova, I. V. Loginov","doi":"10.21686/2413-2829-2024-1-213-226","DOIUrl":"https://doi.org/10.21686/2413-2829-2024-1-213-226","url":null,"abstract":"Communication strategies of promoting goods, services and brands form an integral part of marketing strategies. Resolving the problem of choosing communication strategy is based on expert opinion of one or several specialists, whose position can be taken by professionals in promotion of commercial and social goods. The goal is to choose the best alternative of conducting communication campaigns based on its potential effectiveness. The article uses mathematic tools of fluctuating set of indistinct linguistic terms in order to resolve the problem of choosing communication strategy for social projects. On this basis the task was formulated for decision-making concerning the choice of marketing strategy in conditions of uncertainty and an example was provided for choosing communication strategy of promoting a social project. As an example of using these tools the inter-regional literature camping ‘War and Peace’ was studied, where a multitude of 3 alternatives was formed, expert opinions in the form of linguistic expressions were obtained and the multitude of alternatives was regulated on the basis of non-dominant strategy. Findings of the research show possibility to use indistinct linguistic computing model for decision-making in marketing.","PeriodicalId":210894,"journal":{"name":"Vestnik of the Plekhanov Russian University of Economics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139593849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Standardization as Way of Raising Efficiency of Power Enterprises in Conditions of Digital Transformation 标准化是数字化转型条件下提高电力企业效率的途径

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-01-26 DOI: 10.21686/2413-2829-2024-1-194-202

O. Y. Myasnikova, T. A. Andreeva

引用次数: 0

Gender Aspect and Contradictions in Managing Women’s Career 女性职业生涯管理中的性别因素与矛盾

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2023-11-25 DOI: 10.21686/2413-2829-2023-6-128-132

N. A. Borisova

{"title":"Gender Aspect and Contradictions in Managing Women’s Career","authors":"N. A. Borisova","doi":"10.21686/2413-2829-2023-6-128-132","DOIUrl":"https://doi.org/10.21686/2413-2829-2023-6-128-132","url":null,"abstract":"The article focuses on the rising trend of women holding top positions in different sectors of economy. A serious contribution to this trend was made by government that took a strategic decision about reducing the list of jobs and positions with harmful and/or dangerous labour conditions, where the use of women’s labour is restricted. However, apart from state policy, we should point out to the growing activity of women themselves, who do their best to build the career on a level with men. The article shows trends, which testify to the fact that women hold top positions more frequently today and, at the same time it provides factors that can hinder the development of women’s career. Estimating the impact of all these factors can foster more accurate career planning. According to the author, higher quality of career management could raise the degree of job satisfaction, in particular in women’s quarters. Another important argument in favor of the necessity to improve the quality of women’s career is dependence of labour productivity on the degree of female workers’ satisfaction. Realization of work effectiveness is a source of inspiration and motivation. With regard to the rising trend of retaining personnel, cutting turnover and certain deficit on labour market career management becomes a factor of higher company competitiveness, as it can affect both productivity and personnel turnover, which is essential because of the high share of women in the general structure of employable population in the Russian Federation.","PeriodicalId":210894,"journal":{"name":"Vestnik of the Plekhanov Russian University of Economics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139236466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social Policy of Enterprise as Factor of Personnel Involvement 企业的社会政策是员工参与的因素

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2023-11-25 DOI: 10.21686/2413-2829-2023-6-116-127

V. I. Sharin, M. I. Plutova

{"title":"Social Policy of Enterprise as Factor of Personnel Involvement","authors":"V. I. Sharin, M. I. Plutova","doi":"10.21686/2413-2829-2023-6-116-127","DOIUrl":"https://doi.org/10.21686/2413-2829-2023-6-116-127","url":null,"abstract":"Enterprises still face the problem of shaping loyal and involved behavior of employees, which can affect economic results of the company work. The article shows the impact of in-company corporate social policy on employees’ involvement. The authors studied social policy of the enterprise and assessed its influence on shaping behavior of personnel involvement; they also highlighted the impact of conformity of social welfare measures and employees needs in shaping involvement relations. The research was carried out by using a whole complex of academic methods, such as system analysis, generalization and systematization of theoretical and practical data. The foundation of the empiric base was formed by findings of the research done in 2023 concerning the impact of corporate social policy of the company TMK CHERMET on workers’ involvement. The obtained information gave an opportunity to draw a conclusion about the positive effect of the availability of corporate social policy on workers’ involvement. The most serious influence of involvement is exercised by such measures of social welfare as help in improving housing conditions, granting 50% discount on food in the canteen, finance assistance in difficult circumstances. However, a third of respondents assessed certain measures as having no influence on involvement, which could be improved by including relevant measures of social welfare in corporate social policy. Therefore, the hypothesis that corporate social policy at the enterprise can increase the level of workers’ involvement by conformity of measures of social welfare offered by the enterprise and their individual needs found confirmation. The authors gave definition of the notion ‘corporate social policy’.","PeriodicalId":210894,"journal":{"name":"Vestnik of the Plekhanov Russian University of Economics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139237111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0