Vestnik of the Plekhanov Russian University of Economics最新文献

Projecting and Transforming the Net Structure of Delivery Chains in Conditions of Latest Geo-Political Changes 在最新地缘政治变化的条件下预测和改变运输链的净结构

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-07-08 DOI: 10.21686/2413-2829-2024-4-230-238

Y.I. Yaroslavceva

{"title":"Projecting and Transforming the Net Structure of Delivery Chains in Conditions of Latest Geo-Political Changes","authors":"Y.I. Yaroslavceva","doi":"10.21686/2413-2829-2024-4-230-238","DOIUrl":"https://doi.org/10.21686/2413-2829-2024-4-230-238","url":null,"abstract":"Logistics in Russia has been actively developing lately. One of key trends in this process implies building a net structure by logistic companies as a foundation for efficient and competitive delivery chains. The article studied development of a net structure of delivery chains and specific features of new reality of net functioning, where their transformation shall take place. It was found out that strategic goals, which are targeted at by logistic company plans are based on rational net configuration. Availability of rationally projected logistic chains both inside the country and abroad became unquestionable competitive advantage that allowed companies to move goods to the final consumer. Globalization of economy in certain countries and the development of international trade in the last decade provided logistic companies with wide opportunities for profitable territorial location of delivery chain links. However, the desired success of logistic companies in attaining goals of functioning faced today’s transport and logistics reality caused by pressure of numerous factors connected with sanctions against Russia, which led to the necessity to transform net configuration. In view of this the authors discussed in more detail the mechanism of some factors, which can result in distortion of product flows and arising of new ones, including in international delivery chains.","PeriodicalId":210894,"journal":{"name":"Vestnik of the Plekhanov Russian University of Economics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141669195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Methodological Aspects of Elaborating Marketing Strategy of Innovation Bank Products and Services 制定创新银行产品和服务营销战略的方法问题

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-07-08 DOI: 10.21686/2413-2829-2024-4-220-229

N. Bykanova

{"title":"Methodological Aspects of Elaborating Marketing Strategy of Innovation Bank Products and Services","authors":"N. Bykanova","doi":"10.21686/2413-2829-2024-4-220-229","DOIUrl":"https://doi.org/10.21686/2413-2829-2024-4-220-229","url":null,"abstract":"Today the key factor of influencing banking sector is the development of information systems and overall strategy of economy digitalization as its consequence. On today’s competitive banking market we can observe the necessity to elaborate and promote approaches to banking product and service marketing that are meant to provide finance stability of banking business and orientation of marketing innovation bank functioning not only to their opportunities but also to market needs. In spite of a big number of publications dealing with this issue, academic research should be developed further. In research by Russian scientists there are actually no developments dealing with the problem of finding structural components for elaborating marketing strategy of banking products and services. Insufficient attention was paid to approaches of defining the essence of banking product and service marketing. The problem of assessing the level of the impact of banking innovation marketing on competitive positions and finance stability of banks has not been settled yet. The article showed components necessary to elaborate strategy of banking product and service marketing, among which the author underlined their characteristics depending on the model of commercialization, sub-system of their implementation process and interconnection between the chosen marketing strategy and classification features of banking innovation. The author designed a structural and logical scheme of elaborating strategy of baking product and servicer marketing and formulated its definition.","PeriodicalId":210894,"journal":{"name":"Vestnik of the Plekhanov Russian University of Economics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141670040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Competitiveness of Business Projects in Service Sector 服务业商业项目的竞争力

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-07-08 DOI: 10.21686/2413-2829-2024-4-214-219

E. G. Neofitu

引用次数: 0

Tools Necessary to Transform the Enterprise Strategy Development with Due Regard to Green Economy Requirements 根据绿色经济要求转变企业战略发展所需的工具

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-07-04 DOI: 10.21686/2413-2829-2024-4-199-213

T. A. Shipilova

引用次数: 0

Challenges and Prospects of Crypto-Currency Market Development 加密货币市场发展的挑战与前景

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-07-04 DOI: 10.21686/2413-2829-2024-4-135-147

O. Kultygin, N. N. Lyublinskaya, E. Tokmakova, A. E. Trubin

引用次数: 0

N. N. Methodology of Calculating Compensation for Costs of Baltic Sea Ecosystem Restoration N.N. 波罗的海生态系统恢复成本补偿计算方法

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-07-04 DOI: 10.21686/2413-2829-2024-4-95-103

V. A. Kulakovskaya, N. N. Mitina

引用次数: 0

Acute Problems of Digital Transformation in Banking Sector 银行业数字化转型的尖锐问题

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-07-04 DOI: 10.21686/2413-2829-2024-4-125-134

A. Anisimov, M. Plakhotnikova, M. A. Suslova, O. O. Skryabin

{"title":"Acute Problems of Digital Transformation in Banking Sector","authors":"A. Anisimov, M. Plakhotnikova, M. A. Suslova, O. O. Skryabin","doi":"10.21686/2413-2829-2024-4-125-134","DOIUrl":"https://doi.org/10.21686/2413-2829-2024-4-125-134","url":null,"abstract":"The banking sector was among the first to join digital transformation of economy and became a driver of digital technologies used within the frames of B2C and B2B. Bank executives consider banking-process digitalization as a key factor of competitiveness and success on market. Digitalization process in the banking sphere goes on intensively, which requires modernization and adaptation to constantly changing conditions. Therefore, the acute objective is to trace key trends in digital transformation of the banking sector. Major goals of the research are to analyze digitalization rate of the banking sphere and to make up a list of serious problems arising in the process of digital transformation of banks. The authors used such methods of research as comparative analysis, statistical analysis, benchmarking, classification and rating. As a result of the research the article mentioned a list of acute problems of digital transformation of existing Russian banks and possible lines in their solution or minimization of adverse impacts. The authors came to the conclusion that the process of banking activity digitalization is accompanied by both positive and negative factors, the latter forms problematic fields requiring fast settlement.","PeriodicalId":210894,"journal":{"name":"Vestnik of the Plekhanov Russian University of Economics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141677305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of Experience and Problems of Using the Concept of Sustainable Development in Company Work 在公司工作中运用可持续发展理念的经验和问题分析

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-07-04 DOI: 10.21686/2413-2829-2024-4-187-198

S. V. Skuratov

引用次数: 0

The Use of Content-Marketing in Complex Development of Non-Urbanized Territories in Russia 内容营销在俄罗斯非城市化地区综合发展中的应用

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-07-04 DOI: 10.21686/2413-2829-2024-4-73-86

A. D. Zhukovskii

{"title":"The Use of Content-Marketing in Complex Development of Non-Urbanized Territories in Russia","authors":"A. D. Zhukovskii","doi":"10.21686/2413-2829-2024-4-73-86","DOIUrl":"https://doi.org/10.21686/2413-2829-2024-4-73-86","url":null,"abstract":"The article deals with practical aspects of using content-marketing to improve social and economic appeal and complex development of non-urbanized territories in Russia. The author showed that the process of business climate development on territories with low population density is a whole complex of measures. In practice they are connected with target positioning of each region and spot lighting of its concrete benefits for potential partners and economically active people, who would like to swap their megalopolis for more placid life and realize themselves beyond big cities. It was shown that content-marketing can serve as a universal tool for resolving problems of regional development in Russia. It is based on approaches of step-by-step bringing the target audience to decisionmaking about buying goods, services or taking part in an investment project. In case of Russian regions it means a decision to invest in the region, set up highly-technological enterprises or business connected with agriculture. At the same time entrepreneurs could get an additional incentive for realizing their ideas in the form of state support with a broad range of tax privileges and subsidies and as maximum – availability of a preferential zone in the region, where state is interested in creating jobs and intensive development of a concrete territory. It was underlined that in Russia preferential zones are mainly arranged on non-urbanized territories far from big cities and agglomerations. The article provided examples of content-marketing functioning in promotion of existing highlytechnological enterprises and business-projects being developed now in every region of the country. The use of successful experience in developing regions was studied also on less successful territories, which require operative alterations in their positioning. A conclusion was drawn that high-quality positioning of the region is a secure investment in its development and a universal tool for sustainable development of non-urbanized territories in Russia.","PeriodicalId":210894,"journal":{"name":"Vestnik of the Plekhanov Russian University of Economics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141678873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Developing Economic and Mathematic Models of Company Tax Burden Taking into Account Specific Features of Industry 根据行业特点建立公司税负的经济和数学模型

Vestnik of the Plekhanov Russian University of Economics Pub Date : 2024-07-04 DOI: 10.21686/2413-2829-2024-4-148-158

S. N. Kovalenko

引用次数: 0