Problems of Innovation and Investment Development最新文献

{"title":"Internet marketing tool – SEO-optimization of the enterprise site","authors":"I. Ponomarenko, A. Sapian","doi":"10.33813/2224-1213.25.2021.9","DOIUrl":"https://doi.org/10.33813/2224-1213.25.2021.9","url":null,"abstract":"The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment.\u0000Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions).\u0000The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period.\u0000Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings.\u0000Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126112471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Contradictions in the combination of social justice and economic efficiency","authors":"I. Maksymenko","doi":"10.33813/2224-1213.25.2021.6","DOIUrl":"https://doi.org/10.33813/2224-1213.25.2021.6","url":null,"abstract":"The aim of the article – elucidation of the essence of social justice and its manifestations as a phenomenon with characteristic features against the back- ground of innovations in production technologies, which explains the patterns of transformation processes, identifying the relationship between the industrial revolution and social justice, justification of place and importance for economic policy.\u0000The methodology of the survey. The following methods were used in the re- search: unity of logical and historical approaches, combination of abstract and concrete (to reveal the relationship between technology and economic development), historical method (to assess the patterns of economic and social processes), expert evaluation (to determine the mechanism of overcoming contradictions between economic efficiency and social justice).\u0000The scientific novelty. The results obtained in the research process together describe the impact of the new economic system not only on economic relations and international relations, but also on the social life of citizens, their transforma- tion and the level of preparation for social change.\u0000After analyzing the scientific achievements of experts and researchers, we identified the advantages of transformation processes, their disadvantages, which affect social justice. Also, mechanisms have been established to overcome the prob- lems that arise at the time of technology implementation and found a balance between economically-effective results and social justice which must be ensured in all parts of the world.\u0000Conclusion. The fourth industrial revolution entails a radical change in the usual patterns of behavior in enterprises. Its aim is robotization and digitiza- tion of all spheres of life, complete transformation of human resources. The combination of intellectual resources together with the latest technologies sig- nificantly affects the quality of living standards and the development of the social sphere.\u0000The combination of economic efficiency and equity associated with the contra- dictions that exist in the field of distribution, inefficiency of institutional and organizational mechanism for regulating distribution relations, uneven distribution of resources and property rights and cause uneven distribution of income and strict differentiation and marginalization in the population structure, macroeconomic violations, inefficient system of social security and social insurance. Uneven dis- tribution acts as an objective reality, and therefore it is important to prevent its threatening indicators. To do this, it is necessary to adequately measure the degree of inequality, to control not only the difference in income between rich and poor, but also the size of income to prevent a decrease in minimum income below the minimum social standards. Social standards require constant revision and improve- ment of their calculation methods, taking into account the methodology used in countries with a high level of social dev","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130657253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Theoretically and methodological providing of modern management","authors":"Halyna Zapsha, Hanna Didur, I. Roshchin","doi":"10.33813/2224-1213.25.2021.1","DOIUrl":"https://doi.org/10.33813/2224-1213.25.2021.1","url":null,"abstract":"Abstract. The right choice of the necessary business and management instru- ments, including the appropriate normative legal or theoretical and methodological basis, high levels of efficiency and coordination in management, knowledgeable leadership, particularly in the area of implementation a management decisions con- cerning, inter alia, sustainable exploitation of resources are factors that particu- larly important in the context of implementing the decentralization and public management reform, as well as sustainable development of our country. The current theory and management issues, the theoretical and methodological aspects of the administration have an influence on the two sides: first of all, on result and ef- fectiveness of the different sectors of economy; but, on the other hand, on the level of the social support for the different segments of the Ukrainian population. Under these circumstances, significant research into many aspects of theoretical and methodological foundation of modern management is necessary in an increas- ingly competitive environment conditions and the transformation of market relations. The article is devoted to the analysis of considerable theoretical and method- ological foundation of modern management as a primary way to inform and imple- mentation a management decisions at all management levels – national, regional, municipal and enterprise by which sustainable social and economic development of\u0000Ukraine is achieved.\u0000Comparison, methods of abstraction, analysis and generalization, graphic and tabular modeling are the research methods which were used in the article.\u0000In this science paper the concept of “modern management”, the theoretical and methodological basis, main features, basic principles and functions of the administration and impacts of the management decisions on social and economic development of Ukraine in the context of decentralization, reformation of public management and promoting the culture of managerialism are analyzed by authors. So, based on research, it was determined that the theoretical and methodological foundation of modern management can be improvement by building strong and accountable state institutions, preparation of quality executive decisions, forming professional civil service, launching e-governance, providing convenient services\u0000to general public.\u0000Key words: management, administration, theoretical basis of management, methodology of modern management, public management, management of enterprises, managerialism.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"28 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131299764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategic management as a tool for improving the tourist enterprise management system","authors":"I. Illiashenko, N. Boiko, Tatiana Kolisnichenko, Oleg E. Pankratov, M. Poliukhovych","doi":"10.33813/2224-1213.25.2021.7","DOIUrl":"https://doi.org/10.33813/2224-1213.25.2021.7","url":null,"abstract":"The sphere of tourism can be safely attributed to the category of unique in efficiency industrial complexes that can help solve economic anti-crisis problems. Tourist activity has a significant impact on economic growth, which is manifested in the improvement of entrepreneurship, the scale of production of products and services, the growth of effective demand. The article considers the concept of strategic management in the tourism industry. In the course of research the stages of a cycle of strategic management of the tourist company are defined on the basis. The constituent elements of strategic planning as a basis of strategic management are considered. Peculiarities of strategic management at tourist enterprises are determined. The article identifies current problems of management of tourist enterprises in Ukraine. It is noted that the success of the tourist enterprises of Ukraine depends on an effective system of management and coordination of all components of tourist attractiveness: tourist resources, infrastructure, investment and quality service. It is offered to consider the management system of the tourist enterprise in dynamics which interacts with such important elements, as: tourist resources, services, production, external environment and the factors influencing development of tourist sphere, the purposes of development of system of management of tourism. The key characteristics of the process of realization of the tourist enterprise management system are given. In today’s global economic change and the crisis in the tourism industry, tourism companies should apply strategic management, which includes a program of action to identify specific goals and means of implementing the chosen path of development. The strategic management of tourism enterprises should be based on strategic planning, which will provide an opportunity to predict the future development of production of goods and services, promising projects, personnel and financial activities on a planned basis.\u0000Key words: strategic management, management system, planning, strategy, tourism company.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"89 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133322931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Innovative and investment approaches to economic development of green tourism in rural areas in the context of decentralization","authors":"N. Vdovenko, N. Korobova, A. Nevesenko","doi":"10.33813/2224-1213.25.2021.12","DOIUrl":"https://doi.org/10.33813/2224-1213.25.2021.12","url":null,"abstract":"The purpose of the article is to substantiate the innovation and investment principles of green tourism in rural areas in the context of decentralization with a combination of production systems in order to explore opportunities and provide proposals for further functioning of the national economy. Methodology research is to use a set of methods: economic-statistical, monographic, system, economic- mathematical, abstract-logical and others. The scientific novelty of the obtained results is the introduction of innovative, economically feasible and research meth- ods with regard to sustainable development of green tourism in rural areas in decentralization, which are associated with the adaptation of theories, principles and rules of great importance for sustainable rural development of green tourism in the context of global transformations. Conclusions. The modern principles of effective functioning of green tourism in rural areas in the conditions of decen- tralization at a combination of production systems are substantiated. The tools of the general research methodology with regard to sustainable development of green tourism in rural areas in the context of decentralization are proposed. Adaptation of a system of theories, principles and rules that are essential for the formation of sustainable rural development are related.\u0000Key words: rural areas, decentralization, green tourism, innovations, branch, sustainable development, aquaculture, tools, methods.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"2004 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130937538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The importance of social business in the context of stable development of Ukraine's economy","authors":"L. Bilanych, Myroslava Kulesha-Liubinets, T. Kulinich","doi":"10.33813/2224-1213.25.2021.5","DOIUrl":"https://doi.org/10.33813/2224-1213.25.2021.5","url":null,"abstract":"Abstract. Nowadays the most characteristic are intense and rapid globalization, European integration processes, international social and economic cooperation and, in addition, popularization of new ideas about democracy, professional honesty, social and environmental responsibility and governance in entrepreneurship. Taken together, these factors are complementary and can advance for sustainable development of Ukraine. In this context sustainable economic development is symbiosis of an effective commercial and social business. The achievement of the optimum balance between profit maximization of Ukrainians’ companies in a long run and meeting the population’s socio-economic needs, such as enhancement of the quality of life is now recognized as a major challenge for our country. This situation is particularly complicated by the case of permanent complex crises and unsuccessful reformation of national public government.\u0000The article is devoted to the analysis of considerable theoretical and practical significance of social business as a primary entrepreneurship by which sustainable economic development of Ukraine is achieved. Social business is essential to strengthen the social responsibility, social awareness and civil unity among the market participants. These issues have been outlined in this science paper by authors.\u0000Comparison, methods of abstraction, analysis and generalization, graphic and tabular modeling are the research methods which were used in the article.\u0000In this science paper the concept of “social business”, the main features, basic principles and functions of the social entrepreneurship and impacts of the social business sector on sustainable economic development of Ukraine are analyzed by authors.\u0000So, based on theoretical and methodological research, it was determined that sustainable development is our country’s strategic goal. In the meantime, social business development is one of the key vectors to achieve defined objective.\u0000Key words: Sustainable development goals of Ukraine, social business, social entrepreneurship, incentives for development of social business in Ukraine.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121230665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Current models in the field of agricultural crops insurance","authors":"N. Pysarenko, Elena Ablova, Alexander Dudko, Victor Malyarevsky, Miroslav Kosyak","doi":"10.33813/2224-1213.25.2021.13","DOIUrl":"https://doi.org/10.33813/2224-1213.25.2021.13","url":null,"abstract":"Agricultural production is an important and at the same time the most risky type of economic activity. Its reproductive process is associated with natural and climatic, biological and financial factors, the action of which in many cases is difficult to forgive and control. Crop production is particularly affected by cumulative natural risks. One of the ways to minimize agricultural risks is to use crop insurance as an important means of ensuring the riskiness of agricultural production from probable natural and weather factors. The pricing mechanism for crop insurance services is substantiated, based on the improvement of the insurer’s tariff policy when conducting crop insurance, which is implemented through a system of actuarial calculations and taking into account the peculiarities of insurance in the process of crop production. The possibility for insurance companies to carry out high-quality selection of agricultural risks, stimulating agricultural producers to insure, is analyzed. Actuarial balance has been studied as a necessary condition for improving the tariff policy of crop insurance, which should be based on such principles as: equivalence of insurance relations; admissibility; stability of insurance rates over a long period of time and expansion of insurance liability. The calculation of insurance rates has been improved by taking into account the availability of prices for insurance services, depending on the number of possible risks transferred to insurance and the amount of financial resources accumulated by the insurer, which should be sufficient to reimburse crops under crop insurance contracts. Actuarial balance is identified as a necessary condition for improving the tariff policy of crop insurance. The principles of insurance tariff policy to improve the calculation of insurance rates and the application of actuarial models in the field of crop insurance. Key words: tariff policy, insurance tariff, actuary, actuarial mathematics,\u0000actuarial model of agricultural insurance.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130762129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Management of art university of the future:\u0000development vectors, challenges and transformations","authors":"Elena Khlystun, O. Krupa","doi":"10.33813/2224-1213.25.2021.16","DOIUrl":"https://doi.org/10.33813/2224-1213.25.2021.16","url":null,"abstract":"The purpose of the article is to reveal the essence and substantiate the key vectors of perspective development of the innovation-oriented model of the art university of the future with the definition of potential challenges and transforma- tions from their implementation. The research methodology. The results of the study are obtained by applying the following methods: analysis and synthesis, de- duction and induction in the study of university management, key concepts of or- ganizational management and a systematic approach in determining the place and role of universities in ensuring sustainable development of modern society. The scientific novelty lies in the substantiation that the guarantor of successful sustain- able development of economic systems, namely ensuring economic growth, improv- ing the social welfare of the population and promoting the cultural prosperity of the nation, is the successful formation and further development of university edu- cation. The harmonization of relations between educational institutions with all participants in this process will provide tangible positive effects in the future. Conclusions. According to the results of the study, it is concluded that the identi- fied promising vectors for the development of innovation-oriented model of univer- sity management may also generate appropriate challenges and transformations in the management system of higher education. Therefore, the active participation of all stakeholders in the management process, as well as timely response and optimal management decisions by managers at all levels is a necessary condition for ensur- ing the development of the university sector in the modern globalization conditions.\u0000Keywords: higher education management; art university; educational services market; globalization challenges; transformation.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"47 17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127605834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Using intelligent technologies for tourism","authors":"N. Lytvyn, S. Panchenko","doi":"10.33813/2224-1213.24.2021.9","DOIUrl":"https://doi.org/10.33813/2224-1213.24.2021.9","url":null,"abstract":"The purpose of the article is to explore the essence and features of using intelligent technologies in tourism and to develop proposals for their implementation. The subject of research – intelligent technologies in tourism, the technology of forming the “profile” of the tourist. The research methodology consists in the application of methods of analysis, synthesis, comparison, generalization, forecasting, as well as in the use of systematic, activity approaches. The article presents the technology of forming the “profile” of the tourist. It is established that it is necessary to create a world of tourist models, the “profile” of the tourist, as it is a matter of formalizing such poorly structured concepts as “impressions”, “intentions”, etc., it is necessary to use artificial intelligence technologies, in particular neural networks. The scientific novelty is that this article proves the effectiveness of the use of intelligent technologies to create a model of the tourist, his “profile” using neural networks. Conclusions. Effective using of information from various sources in the field of tourism is an important and difficult task. Managers are often forced to make decisions based on partial, incomplete and inaccurate information. The article considers knowledge management in a rapidly changing environment for the task of promoting a tourism product. Neural network technology allows for the effective formation of the “tourist profile” and use all the information in available databases.\u0000Key words: tourism, intelligent technologies for tourism, neural networks, tourist profile, tourist product.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"332 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115974546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Foundations of the innovative theory of systems transformation","authors":"Y. Prikhodko","doi":"10.33813/2224-1213.24.2021.1","DOIUrl":"https://doi.org/10.33813/2224-1213.24.2021.1","url":null,"abstract":"Purpose. The purpose of the article is to justify the theoretical basis and methodological foundations of the systems’ transformation in the context of the influence of external and internal factors.\u0000Methodology. The results of the article were obtained through the application of such methods: analysis, synthesis, deduction, induction in the study of systems, the theory of self-organization and scientific concepts. These methods form the basis of a modern study of the self-organization of systems of living or inanimate nature of artificial or natural organic or inorganic, socio-economic, humanitarian, military, political and other origins. Systematic method – for substantiating the laws and principles of the transformation of systems, the general law of transformation of systems; modeling – for developed mathematical model of the system.\u0000Results. The author substantiates the regularities and principles of system’ transformation, determines the external and internal factors of this process, reveals their objectivity and subjectivity; the general law of transformation of systems is defined and formulated; An approach to mathematical modeling of systems is proposed on the basis of complex consideration and application of external and internal factors.\u0000Originality. The general law of systems transformation is definite for the first time. The law objectively takes into account all existing theories and concepts concerning transformation, self-organization and modernization of systems, that is quantitative, qualitative and functional changes taking place with them. The mathematical model of the system is represented by the function of the action and interaction of objective and subjective external and internal factors.\u0000Practical value. The obtained research results allow at the present stage of development of science to create a universal approach and the corresponding equipment for modeling, analysis and evaluation of the degree of transformation of systems of any origin. The determination of their productivity, stability, prevention of chaos, dissipation and corresponding corrective actions, depending on missions and goals, actions that are being persecuted and carried out or are taking place. According to the research, the way to the solution of this problem lies in the field of the most optimal representation of the action of external and internal factors by physical, social or any other nature by mathematical, functional, statistical, expert methods on the basis of the corresponding presented functions and qualimetric approaches.\u0000Key words: system, theory of self-organization, transformation, thermodynamics evolution, interaction, external factors, internal factors, model.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129625800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}