Using intelligent technologies for tourism

Abstract

The purpose of the article is to explore the essence and features of using intelligent technologies in tourism and to develop proposals for their implementation. The subject of research – intelligent technologies in tourism, the technology of forming the “profile” of the tourist. The research methodology consists in the application of methods of analysis, synthesis, comparison, generalization, forecasting, as well as in the use of systematic, activity approaches. The article presents the technology of forming the “profile” of the tourist. It is established that it is necessary to create a world of tourist models, the “profile” of the tourist, as it is a matter of formalizing such poorly structured concepts as “impressions”, “intentions”, etc., it is necessary to use artificial intelligence technologies, in particular neural networks. The scientific novelty is that this article proves the effectiveness of the use of intelligent technologies to create a model of the tourist, his “profile” using neural networks. Conclusions. Effective using of information from various sources in the field of tourism is an important and difficult task. Managers are often forced to make decisions based on partial, incomplete and inaccurate information. The article considers knowledge management in a rapidly changing environment for the task of promoting a tourism product. Neural network technology allows for the effective formation of the “tourist profile” and use all the information in available databases. Key words: tourism, intelligent technologies for tourism, neural networks, tourist profile, tourist product.