(JEMS) Jurnal Entrepreneur dan Manajemen Sains最新文献_第2页

PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN AC DAIKIN CV CENTRAL ELEKTRO 品牌形象、产品质量和价格对消费者满意度的影响

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-16 DOI: 10.36085/jems.v4i1.4450

Roni Kurniawansyah, Marliza Ade Fitri

引用次数: 0

PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. SUTAN KASIM CABANG KOTA BENGKULU 促销决定对班古鲁变电站太监选举产生的影响

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-16 DOI: 10.36085/jems.v4i1.4447

Randi Prilianto, Eti Arini

{"title":"PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. SUTAN KASIM CABANG KOTA BENGKULU","authors":"Randi Prilianto, Eti Arini","doi":"10.36085/jems.v4i1.4447","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4447","url":null,"abstract":"The influence of the promotion that is given makes the arrival of consumers increase so that it affects sales turnover. This study aims: to determine the effect of promotion on purchasing decisions at PT. Sutan Kasim Bengkulu City Branch. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all consumers of PT. Sutan Kasim Bengkulu City Branch. the sample is 50 consumers of PT. Sutan Kasim Bengkulu City Branch. Based on the results of research on the Effect of Promotional Strategies on Purchase Decisions at PT. Sutan Kasim Bengkulu City Branch, the following conclusions can be drawn: 1). For the place of research, it is hoped that PT. Sutan Kasim to continue to maintain promotions in order to maintain consumer purchasing decisions because more consumers who buy will increase business income. 2). It is hoped that PT. Sutan Kasim in order to maintain consumer purchasing decisions so that turnover does not decrease.3). For academics, PT. Sutan Kasim pays attention to promotion variables because they have more influence on purchasing decisions.\u0000Keywords: Promotion, Purchase Decision","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132514274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR KECAMATAN AIR DIKIT KABUPATEN MUKOMUKO

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-15 DOI: 10.36085/jems.v4i1.4445

Islamuddin Islamuddin, Pina Nopta Manda Sari

{"title":"PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR KECAMATAN AIR DIKIT KABUPATEN MUKOMUKO","authors":"Islamuddin Islamuddin, Pina Nopta Manda Sari","doi":"10.36085/jems.v4i1.4445","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4445","url":null,"abstract":"This study aims to determine and analyze whether there is an effect of motivation and work discipline on employee performance at the Air Dikit district office, Mukomuko Regency. This research is categorized as quantitative research with instruments in the form of questionnaires and documentation. The population in this study were all 32 employees of the water sub-district office in mukomuko district. The sample in this study is to take the population or as many as 32 samples. The data used in this study are primary data obtained through questionnaires and secondary data obtained by related agencies and journals to support this research. The instrument validity test used the Bivariate Correclation formula, while the reliability test used Cronbach Alpha. The measuring instrument proved to be valid and reliable for the research instrument. Multiple regression analysis was used to test the hypothesis of this study. The results of this study indicate that motivation has a significant effect on employee performan ce by thit > ttabel (5.845 > 2.04523) and (sig < = 0.000 < 0.050). Discipline has a significant effect on employee performance by thit > ttabel (3.233 > 2.04523) and (sig < = 0.003 < 0.050). motivation and work discipline simultaneously have a significant eff ect on employee performance with the regression equation Y = -3.279 + 0.785 (X1) + 0.252 (X2) , hypothesis testing is obtained that F_count is 20,905 with an F_table value of 3.322 which means that F_count > F_table that is (20,905 > 3.322) and (sig = 0.000< 0.050). \u0000Keywords: Motivation, Work Discipline and Employee Performance","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125776765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH BRAND EQUITY, BRAND TRUST DAN BRAND PREFERENCE TERHADAP LOYALITAS PELANGGAN THREE SECOND DI BENCOOLEN INDAH MALL BENGKULU

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-15 DOI: 10.36085/jems.v4i1.4444

Amanda Prayoga, Tezar Arianto

{"title":"PENGARUH BRAND EQUITY, BRAND TRUST DAN BRAND PREFERENCE TERHADAP LOYALITAS PELANGGAN THREE SECOND DI BENCOOLEN INDAH MALL BENGKULU","authors":"Amanda Prayoga, Tezar Arianto","doi":"10.36085/jems.v4i1.4444","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4444","url":null,"abstract":"This study plans to decide the impact of Brand Equity, Brand Trust and Brand Preference on Three Second Customer Loyalty at Bencoolen Indah Mall Bengkulu. The populace utilized in this examination is Three Second Customers at Bencoolen Indah Mall Bengkulu. the quantity of tests utilized upwards of 75 respondents. The information that has been gathered is handled utilizing the Classical Assumption Test Technique, Multiple Linear Regression Analysis Technique, Coefficient of Determination Analysis (R2), and Partial Test (t-test), Simultaneous Test (F-test).The consequences of this study show that somewhat the Brand Equity variable fundamentally affects the Customer Loyalty variable, Brand Trust essentially affects the Customer Loyalty variable and Brand Preference altogether affects the Customer Loyalty variable. While the f Brand Equity Test, Brand Trust and Brand Preference impact Three Second Customer Loyalty at Bencoolen Indah Mall Bengkulu. As well as having a relapse condition together, the Brand Equity, Brand Trust and Brand Preference factors add to impacting Three Second Customer Loyalty at Bencoolen Indah Mall Bengkulu. Also, the most predominant element with the biggest relapse coefficient esteem is the Brand Trust variable.\u0000Keywords: Brand Equity, Brand Trust, Brand Preference and Customer Loyalty.","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123613669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH PENGALAMAN KERJA, KEPRIBADIAN, DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN HYPERMART BENGKULU 工作经验、个性和工作满意度对班古鲁超市员工绩效的影响

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-14 DOI: 10.36085/jems.v4i1.4439

Erwan Karles, Subandrio Subandrio

{"title":"PENGARUH PENGALAMAN KERJA, KEPRIBADIAN, DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN HYPERMART BENGKULU","authors":"Erwan Karles, Subandrio Subandrio","doi":"10.36085/jems.v4i1.4439","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4439","url":null,"abstract":"This study aims 1) To determine the effect of work experience on employee performance at Hypermart Bengkulu. 2) To determine the effect of personality on employee performance at Hypermart Bengkulu. To determine the effect of job satisfaction on employee performance at Hypermart Bengkulu. 3) To determine the effect of work experience, personality, and job satisfaction on employee performance at Hypermart Bengkulu. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all employees at Hypermart Bengkulu totaling 80 employees. The sample is 80 Hypermart Bengkulu employees. Based on the results of research regarding the Effect of Work Experience, Personality and Job Satisfaction on Employee Performance at Hypermart Bengkulu, the following conclusions can be drawn: 1) Work experience (X1) affects employee performance (Y) Hypermart Bengkulu City means that if work experience increases, employee performance also increased. 2) Personality (X2) affects employee performance (Y) Hypermart Bengkulu City means that if the personality is good then the employee performance is also good. 3) Job satisfaction (X3) on employee performance (Y) Hypermart Bengkulu City means that if job satisfaction increases, employee performance also increases. 4) Work experience, personality and job satisfaction together affect the performance of Bengkulu City Hypermart employee.\u0000Keywords: Work Experience, Personality, Satisfaction,","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127721524","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH LINGKUNGAN KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN 工作环境和工作满意度对员工绩效的影响

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-14 DOI: 10.36085/jems.v4i1.4441

K. Amelia, Ratnawili Ratnawili

引用次数: 0

PENGARUH INOVASI PRODUK, KUALITAS PRODUK, DAN BENTUK KEMASAN TERHADAP MINAT BELI PRODUK TAHU 产品创新、产品质量和包装形式的影响对“购买产品”兴趣的影响

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-12 DOI: 10.36085/jems.v4i1.4438

Jaya Aji Saputra, Khairul Bahrun

引用次数: 0

PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. FIF CURUP 工作动机和环境对PT. FIF CURUP员工绩效的影响

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-12 DOI: 10.36085/jems.v4i1.4437

Gilang Ramadhan, Islamuddin Islamuddin

{"title":"PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. FIF CURUP","authors":"Gilang Ramadhan, Islamuddin Islamuddin","doi":"10.36085/jems.v4i1.4437","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4437","url":null,"abstract":"Given the importance of employee motivation, work motivation is one of the factors that need attention from company leaders. Problem formulation 1) Is there any influence of work motivation on employee performance of PT. FIF Curup? 2) Is there any influence of the work environment on the performance of employees of PT. FIF Curup? 3) Is there any influence of work motivation and work environment on the performance of employees of PT. FIF Curu This study aims 1) To determine the effect of work motivation on the performance of employees of PT. FIF Curup 2) To determine the effect of the work environment on the performance of employees of PT. FIF Curup? 3) To determine the effect of work motivation and work environment on the performance of employees of PT. FIF Curup. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all employees at PT. FIF Curup has 35 employees. a sample of 35 people PT. FIF Curup. Based on the results of research on the influence of work motivation and work environment on employee performance at PT. FIF Curup. The tSig value for the work motivation variable (X1) is 0.002. So it can be concluded that tSig<Sig (0.002<0.050 ) means that Ha is accepted and H0 is rejected, that the variable of work motivation affects the performance of employees of PT. FIF Curup. The tSig value for the work environment variable (X2) is 0.001. So it can be concluded that tSig<Sig (0.001<0.050 ) means Ha is accepted and H0 is rejected, that the work environment variable affects the performance of employees of PT. FIF Curup. The hypothesis test above can be seen for the variable work motivation (X1), and work environment (X2) the value of Fsig = 0.004. So it can be concluded that FSig < Sig (0.004 < 0.050 ) means Ha is accepted and H0 is rejected, that each variable has a significant effect on employee performance (Y) at PT. FIF Curup.\u0000Keywords: Work Motivation, Work Environment, Employee Performance,","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132520258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EFEKTIVITAS PEMASARAN MELALUI SOSIAL MEDIA BERDASARKAN PERSEPSI KONSUMEN DI TOKO DIZLA LAND HIJAB STORE DENGAN PENDEKATAN METODE AISAS 通过社会媒体营销的有效性，基于消费者对DIZLA LAND HIJAB商店的顾客形象

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-11 DOI: 10.36085/jems.v4i1.4435

Gempita Widodo, Khairul Bahrun

{"title":"EFEKTIVITAS PEMASARAN MELALUI SOSIAL MEDIA BERDASARKAN PERSEPSI KONSUMEN DI TOKO DIZLA LAND HIJAB STORE DENGAN PENDEKATAN METODE AISAS","authors":"Gempita Widodo, Khairul Bahrun","doi":"10.36085/jems.v4i1.4435","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4435","url":null,"abstract":"The development of technology is utilized by various sectors in facilitating the work process. One of the phenomena in society is the use of social media as a media for promotion or marketing. One of the business actors in Bengkulu who uses this technique is the Dizla Land Hijab Store Store. With 15,000 Instagram followers, the store often promotes the latest products through its social media.. This research was conducted in June 2022, at the Dizla Land Hijab Store Bengkulu store, the object of this research is the Instagram social media followers of the Dizla Land Hijab Store store. With quantitative descriptive methods and sampling in research. With the random sampling method, the sample taken amounted to 92 respondents which was calculated using the Slovin formula. And the effectiveness analysis used in this study is the AISAS method. From the results of research that has been carried out, the level of Effectiveness of Online Marketing Based on Social Media at the Dizla Land Hijab Store Bengkulu Store is 82.04% or categorized as very effective. The attention dimension has an effectiveness value of 75.3% in the effective category, the Interest dimension has an effectiveness value of 80.3% in the Very effective category, the Search dimension has an effectiveness value of 84.61% in the Very effective category, the action dimension has an effectiveness value. of 91.3% in the Very effective category and the Share dimension has an effectiveness value of 78.4%. in the effective category.\u0000Keyword: social media, marketing, Effectiveness","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132861385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

PENGARUH PENGEMBANGAN KARIR DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA PT BIO NUSANTARA TEKNOLOGI 职业发展和就业动机对PT BIO NUSANTARA技术员工满意度的影响

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-10 DOI: 10.36085/jems.v4i1.4433

Onsardi Onsardi, Fenni Lestari Tamsi

{"title":"PENGARUH PENGEMBANGAN KARIR DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA PT BIO NUSANTARA TEKNOLOGI","authors":"Onsardi Onsardi, Fenni Lestari Tamsi","doi":"10.36085/jems.v4i1.4433","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4433","url":null,"abstract":"This study aims to determine the effect of career development and work motivation on employee job satisfaction at PT Bio Nusantara Teknologi Bengkulu Tengah, either partially or simultaneously. There are several factors that will be discussed in this study, including Career Development (X₁), and Work Motivation (X₂). The object of this research is the employees of PT Bio Nusantara Teknologi Bengkulu Tengah, totaling 86 people. In this study the authors used data collection methods by means of observation and distributing questionnaires or questionnaires. There are several data analysis techniques used in this study, including using instrument tests, classical assumption tests, analysis of respondents' responses, multiple linear regression analysis, determinant coefficients, and hypothesis testing. From the results of multiple linear regression, the regression equation is as follows: Y=10.875 + 0.185(X₁) + 0.198(X₂). The results of the coefficient of determination test (R²) show an R Square value of 155. The results of the t-test on the Career Development variable (X₁) show tcount> ttable (2.235>1.988). and Work Motivation (X₂) shows tcount>ttable (2,572>1,988). The results of the F test on the Career Development (X₁) and Work Motivation (X₂) variables show fcount>ftable (7.623>3.111). So from the results of the tests that have been carried out, it can be concluded that the Career Development (X₁) and Work Motivation (X₂) variables have a partial or simultaneous effect on the Job Satisfaction of PT Bio Nusantara Teknologi.\u0000Keywords: career development, motivation, job satisfaction.","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128387433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0