(JEMS) Jurnal Entrepreneur dan Manajemen Sains最新文献_第3页

PENGARUH CITRA MEREK DAN PROMOSI PENJUALAN TERHADAP KEPUASAN KONSUMEN SEPEDA MOTOR HONDA SCOOPY DI KOTA BENGKULU 品牌形象和销售推广对班古鲁本田摩托车消费者满意度的影响

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-10 DOI: 10.36085/jems.v4i1.4428

Edi Suci Rahmat, Marliza Ade Fitri

{"title":"PENGARUH CITRA MEREK DAN PROMOSI PENJUALAN TERHADAP KEPUASAN KONSUMEN SEPEDA MOTOR HONDA SCOOPY DI KOTA BENGKULU","authors":"Edi Suci Rahmat, Marliza Ade Fitri","doi":"10.36085/jems.v4i1.4428","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4428","url":null,"abstract":"This study aims 1) To determine the effect of brand image on satisfaction of Honda Scoopy motorcycle buyers in Bengkulu City. 2) to find out the brand image on customer satisfaction on Honda Scoopy motorcycles. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study are all customers on Scoopy motorcycles whose number is unknown. The sample is 55 customers on Scoopy motorbikes in Bengkulu City. Based on the results of research on the effect of brand image and sales promotion on customer satisfaction of Honda Scoopy Motorcycles in Bengkulu City, the following conclusions can be drawn: 1) There is a positive influence of brand image (X1) on consumer satisfaction (Y) Honda Scoopy Motorcycles in Bengkulu City, meaning that the higher the brand image it will increase consumer satisfaction Scoopy Honda motorcycle products in the city of Bengkulu. 2) There is a positive influence of sales promotion on consumer satisfaction for Honda Scoopy Motorcycles in Bengkulu City, meaning that the higher sales promotions will increase consumer satisfaction for Scoopy Honda Motorcycle products in Bengkulu City. 3) There is a positive influence of sales promotion and brand image on consumer satisfaction for Honda Scoopy Motorcycles in Bengkulu City, meaning that the higher brand image and sales promotions will increase consumer satisfaction for Scoopy Honda Motorcycle products in Bengkulu City.\u0000Keywords: Brand Image, Promotion, Customer Satisfaction,","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125469928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH DISIPLIN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT. AGRO MUARA RUPIT 工作纪律和动机对员工绩效的影响

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-08 DOI: 10.36085/jems.v4i1.4397

{"title":"PENGARUH DISIPLIN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT. AGRO MUARA RUPIT","authors":"","doi":"10.36085/jems.v4i1.4397","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4397","url":null,"abstract":"This study entitled The Effect of Work Discipline and Work Motivation on Employee Performance at PT. Muara Rupit Agro. This study uses a quantitative method. The population in this study are employees at PT. Agro Muara Rupit, while the sample of this research is the employees of PT. Agro Muara Rupit, with the total number 86 people. This study uses data collection methods by means of observation, interviews and questionnaires. The data that has been collected is then processed using the instrument test, classical assumption test, variable descriptive analysis, multiple regression analysis, determination test (R2) and hypothesis testing using SPPS 25. Based on the results of multiple regression, the formulation Y = 3.363 + 0.325X1 + 0.509X2 is obtained. Test of determination (R2) = 0,771 or 77.1% while the remaining 0.229 or 21.9% is influenced by other variables. The results of the tests that have been carried out can be seen that the work discipline variable (X1) shows a t-count of 4.496 > t-table 1.988 with a significance of 0.00 < 0.05. The f-test results show f-count 143.907 > 2.71 f-table and a significance value of 0.00 < 0.05 so it can be concluded that the work discipline variable (X1) and work motivation have a partial and simultaneous positive effect on employee performance (Y).\u0000Keywords: Work Discipline, Work Motivation, Employee Performance","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126040811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

PENGARUH MEREK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA TOKO TUPPERWARE DI KOTA BENGKULU 服务品牌和质量对班古鲁特百惠商店顾客满意度的影响

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-08 DOI: 10.36085/jems.v4i1.4400

Anggun Sugito, Subandrio Subandrio

{"title":"PENGARUH MEREK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA TOKO TUPPERWARE DI KOTA BENGKULU","authors":"Anggun Sugito, Subandrio Subandrio","doi":"10.36085/jems.v4i1.4400","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4400","url":null,"abstract":"The title of this research is the influence of brand and service quality on customer satisfaction at a Tupperware store in Bengkulu City (Case Study of Tupperware Wholesale Agent Sawah Lebar, Bengkulu City). This research is based on that consumer purchasing decisions are influenced by several factors. These factors are suspected to be brand and service quality. The purpose of this study is to find out whether there is an influence of brand and service quality on customer satisfaction at Tupperware Stores in Bengkulu City.\u0000The object of this research is consumers who buy Tupperware products at Tupperware Wholesale Agent Sawah Lebar, Bengkulu City, using accidental technique sampling method. The number of respondents in this study were 75 consumers. Methods of data collection by using a questionnaire.\u0000By using multiple linear regression analysis technique, the results of this study can be concluded that the brand variable has a positive and significant effect on customer satisfaction, and service quality has a positive and significant effect on customer satisfaction.\u0000Keywords: brand, Service Quality and Customer Satisfaction","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130642682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA USAHA KERUPUK RAMBAK KECAMATAN KETAHUN BENGKULU UTARA 服务质量和价格对客户满意度的影响，对班古鲁北部街道的鞭炮业务

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-08 DOI: 10.36085/jems.v4i1.4427

Dicky Setiawan, Khairul Bahrun

{"title":"PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA USAHA KERUPUK RAMBAK KECAMATAN KETAHUN BENGKULU UTARA","authors":"Dicky Setiawan, Khairul Bahrun","doi":"10.36085/jems.v4i1.4427","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4427","url":null,"abstract":"This study aims to determine the effect of service quality and price on customer satisfaction in the Rambak cracker business, Ketahun District, North Bengkulu. This research uses quantitative research methods. The population in this study is Kerupuk Rambak Customers, Ketahun District, North Bengkulu, with the sampling method using the Purposive Sampling method in carrying out the research, respondents obtained randomly, amounting to 70 people. In this study using data collection methods by means of observation and distributing questionnaires or questionnaires. The data that has been collected is then processed using instrument tests, Respondents Response Analysis, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination (R2) and also Test Hypothesis t and hypothesis f. Based on the results of Multiple Linear Regression Analysis obtained the formulation Y = 2.098 + 0.464 (X1) + 1.061 (X2), the coefficient of determinant R2 = 0.772 or 77.2% while the remaining 0.228 or 22.8% is influenced by other variables that are not included in the model this research. The results of the tests that have been carried out can be seen that the Service Quality variable (X1) shows a tcount of 5.341 > t table 1.667 with a significant level of 0.000 < 0.050, and the Price variable (X2) shows a tcount of 7.595 > t table 1.667 with a significant level of 0.000 < 0.050. The results of the F test show a significance value of F, which is 0.000 less than 0.050 and Fcount greater than Ftable, 117.587 > 3.133. From the results of data management, it can be concluded that service quality and price partially or simultaneously have a positive and significant effect on customer satisfaction.\u0000Keywords: Service Quality, and Price, Customer Satisfaction","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125716008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH PENGEMBANGAN SUMBER DAYA MANUSIA (SDM) DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PADA B TODAY KOTA BENGKULU 对人力资源开发(人力资源)和组织对今天班古鲁市员工表现的承诺的影响

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-08 DOI: 10.36085/jems.v4i1.4401

Onsardi Onsardi, Deby Citra Wahyudi

引用次数: 0

PENGARUH SERVICE RECOVERY DAN RELATIONSHIP MARKETING TERHADAP KEPUASAN PELANGGAN EL-JHON CABANG PAGAR DEWA

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-06 DOI: 10.36085/jems.v4i1.4395

{"title":"PENGARUH SERVICE RECOVERY DAN RELATIONSHIP MARKETING TERHADAP KEPUASAN PELANGGAN EL-JHON CABANG PAGAR DEWA","authors":"","doi":"10.36085/jems.v4i1.4395","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4395","url":null,"abstract":"This study aims 1) To determine the effect of service recovery on customer satisfaction El-John Pagar Dewa Branch. 2) To determine the effect of relationship marketing on customer satisfaction El-John Pagar Dewa Branch. 3) To determine the effect of service recovery and relationship marketing on customer satisfaction El-John Pagar Dewa Branch. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all customers at El-Jhon Pagar Dewa Branch. the sample amounted to 120 customers at El-Jhon Pagar Dewa Branch.\u0000Based on the results of research on the Effect of Service Recovery and Relationship Marketing on Customer Satisfaction El-Jhon Pagar Dewa Branch, the following conclusions can be drawn: 1) There is a positive and significant effect of Service recovery (X1) on customer satisfaction (Y) El-Jhon Bengkulu City. that the higher the service recovery, the higher the customer satisfaction. 2) There is an effect of Relationship Marketing (X2) on customer satisfaction (Y) El-Jhon Bengkulu City. it means that the higher the marketing relationship, the more customer satisfaction will be. 3) There is an effect of service recovery and relationship marketing together affecting El-John's customer satisfaction in Bengkulu City with a Fsig value of 0.003 <0.05.\u0000.Keywords: Service Recovery, Relationship Marketing, Satisfaction,","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114347520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH AIDA (ATTENTION, INTEREST, DESIRE, ACTION) TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK BASUREK AL-SUFI DI KOTA BENGKULU

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-06 DOI: 10.36085/jems.v4i1.4396

Ade Heriansya, Eti Arini

{"title":"PENGARUH AIDA (ATTENTION, INTEREST, DESIRE, ACTION) TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK BASUREK AL-SUFI DI KOTA BENGKULU","authors":"Ade Heriansya, Eti Arini","doi":"10.36085/jems.v4i1.4396","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4396","url":null,"abstract":"The purpose of this study is to determine the effect of AIDA (Attention, Interest, Desire, Action) on purchasing decision Batik Basurek Al-SufiOf Bengkulu City and to find out which factors having the more dominant effect on the purchasing decision. The researcher used the questionnaire method to 102 respodents. The Population used were Batik Basurek Al-Suficonsumerof Bengkulu city. The sampling was the accindental sampling technique. Based on the results of multiple linear regression, the form of regression equation isY =0.869 + -0.068 () + 0.255 () + 0.893 (X3) + 0.551 (X4).The results of the research and the hypothesis show that the Attentionshows the value of >(-0.694< 1.988)and (sig = 0,489> 0,050),Interestshows the value of tcount>(2.498>1.988)and (sig = 0,014< 0,050), Desire shows the value of tcount>(18.864>1.988) and (sig = 0,000 < 0,050),Actionshows the value of tcount>(5.046>1.988)and (sig = 0,000 < 0,050). Parsial eously Attention haven’t a significant effect on purchasing decision. Parsial eously Interest, Desire, Action have a significant effect on purchasing decision. SimultaneouslyAttention, Interest, Desire, Actionhave a significant effect on purchasing decision. It is better if the producers can continue to maintain and even improve their products so that the main objectives of marketing can be achieved. \u0000Keywords : AIDA (Attention, Interest, Desire, Action), Buying Decission. \u0000 ","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123601564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Pelayanan Pengelola Terhadap Kepuasan Nasabah Bank Sampah 管理服务对垃圾银行客户满意度的影响

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-05 DOI: 10.36085/jems.v4i1.4307

Aldy Wirawan, Pitri Yandri

{"title":"Pengaruh Pelayanan Pengelola Terhadap Kepuasan Nasabah Bank Sampah","authors":"Aldy Wirawan, Pitri Yandri","doi":"10.36085/jems.v4i1.4307","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4307","url":null,"abstract":"Waste banks are increasingly important to assist government programs in reducing household waste. The government has recognized the existence of waste banks as community-based waste management organizational entities through various laws and regulations. As an organization, waste banks must also adhere to sound management principles, including how to serve service users/customers (in this case, people who save their waste). However, research on waste banks focuses a lot on their role in the environment and how their members participate. Here, research related to management services functions is rarely carried out by researchers. Therefore, this study examines the effect of management services on the satisfaction of waste bank customers. We use the service and customer satisfaction theory and break it down into measurable indicators. This study looked at the Hibiscus Waste Bank in South Tangerang City. To answer the formulation of the problem, we surveyed more than 30 customers purposively through a questionnaire instrument. Then we examined it with the Structural Equation Modelling. We found strong evidence that physical evidence, responsiveness, empathy, assurance, and service reliability significantly affected waste bank customer satisfaction. Further elaboration of the findings we present more fully in this article.","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132050589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ESTIMASI CADANGAN KLAIM PRODUK ASURANSI JIWA KREDIT UNTUK PESERTA PENSIUN 保险公司对退休人员的人寿保险索赔估算

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-05 DOI: 10.36085/jems.v4i1.4150

Catur Widyo Utomo, Mulawarman Awaloedin

{"title":"ESTIMASI CADANGAN KLAIM PRODUK ASURANSI JIWA KREDIT UNTUK PESERTA PENSIUN","authors":"Catur Widyo Utomo, Mulawarman Awaloedin","doi":"10.36085/jems.v4i1.4150","DOIUrl":"https://doi.org/10.36085/jems.v4i1.4150","url":null,"abstract":"Theoretically, insurance companies rarely suffer losses. Insurance companies in managing finances, are very careful, because they will face possible risks in the future in the form of claim payments. Therefore, in selling the products, they do not use the usual forms of marketing. They use agents and brokers in distributing risk products that are sold. In addition, for certain reasons, the company also cooperates with other parties. This cooperation is essentially a form of strategic alliance. Namely cooperation between the insurance company as the issuer of the policy with the bank as the owner of credit for customers. The problem is how insurance companies face the risk of claims in the future for bank customers who have retired status and are vulnerable to the risk of death. This article discusses term loans from customers at a bank as the insured who has retired status and they are guaranteed by an insurance company as the insurer. How much funds are provided by the insurer in the future to pay the risk of death (claims) of the insured? Using the semi-continuous prospective reserve method for term life insurance products, the results show that the insurer is experiencing liquidity difficulties in order to bear the burden of claims that have already occurred and are expected to suffer losses later. The reinsurance scheme offered has also not been able to cover the insurer's losses. Therefore, the most feasible scheme to assist the insurer's liquidity due to high claims is to enlarge new policies through the scheme of entry age for the insured with a younger age while continuing to run the reinsurance scheme.","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131566233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI TERHADAP PRODUKTIVITAS KERJA PEGAWAI 领导风格和动力对员工工作效率的影响

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-05 DOI: 10.36085/jems.v4i1.4394

Rizki Febrian, Sri Ekowati

引用次数: 0