PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. SUTAN KASIM CABANG KOTA BENGKULU

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2023-01-16 DOI:10.36085/jems.v4i1.4447

Randi Prilianto, Eti Arini

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引用次数: 1

Abstract

The influence of the promotion that is given makes the arrival of consumers increase so that it affects sales turnover. This study aims: to determine the effect of promotion on purchasing decisions at PT. Sutan Kasim Bengkulu City Branch. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all consumers of PT. Sutan Kasim Bengkulu City Branch. the sample is 50 consumers of PT. Sutan Kasim Bengkulu City Branch. Based on the results of research on the Effect of Promotional Strategies on Purchase Decisions at PT. Sutan Kasim Bengkulu City Branch, the following conclusions can be drawn: 1). For the place of research, it is hoped that PT. Sutan Kasim to continue to maintain promotions in order to maintain consumer purchasing decisions because more consumers who buy will increase business income. 2). It is hoped that PT. Sutan Kasim in order to maintain consumer purchasing decisions so that turnover does not decrease.3). For academics, PT. Sutan Kasim pays attention to promotion variables because they have more influence on purchasing decisions. Keywords: Promotion, Purchase Decision

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促销决定对班古鲁变电站太监选举产生的影响

促销的影响使消费者的到来增加，从而影响销售额。本研究旨在:确定促销对PT. sultan Kasim Bengkulu市分公司采购决策的影响。这种类型的研究是一种定量的方法。本研究采用的方法是描述性方法。本研究的人群均为PT. sultan Kasim Bengkulu市分行的消费者。样本为PT. sultan Kasim Bengkulu市分公司的50名消费者。根据对PT. Sutan Kasim Bengkulu City Branch促销策略对购买决策影响的研究结果，可以得出以下结论:1)对于研究地点，希望PT. Sutan Kasim继续保持促销以维持消费者的购买决策，因为更多的消费者购买将增加企业收入。2).希望PT. sultan Kasim为了维持消费者的购买决策，使营业额不减少。学者方面，PT. sultan Kasim关注促销变量，因为促销变量对购买决策的影响更大。关键词:促销，购买决策

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(JEMS) Jurnal Entrepreneur dan Manajemen Sains

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