Almana : Jurnal Manajemen dan Bisnis最新文献_第3页

Comparison of Twitter Users' Perception of Content Marketing Effectiveness and Service Quality in Two Online Transportation 两种在线交通中Twitter用户对内容营销效果和服务质量感知的比较

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2023-04-29 DOI: 10.36555/almana.v7i1.2132

Adelia Salsabila Rachma, R. Ambarwati, Muhammad Yani

{"title":"Comparison of Twitter Users' Perception of Content Marketing Effectiveness and Service Quality in Two Online Transportation","authors":"Adelia Salsabila Rachma, R. Ambarwati, Muhammad Yani","doi":"10.36555/almana.v7i1.2132","DOIUrl":"https://doi.org/10.36555/almana.v7i1.2132","url":null,"abstract":"Along with digital developments, traditional transportation is transformed into online transportation. Online transportation service provider companies that are currently being used by the public are Gojek and Grab. Behind the convenience and speed of ordering a motorcycle taxi via the application, online transportation users still complain about the services and offers provided. This study aims to find out and analyze the perceptions of online transportation users who are also users of social media, especially Twitter, regarding service performance and marketing content that has been carried out by Gojek and Grab. The research method used is a qualitative research method with analysis using Social Network Analysis (SNA) to identify, measure, and analyze the perceptions of Gojek and Grab users on the Twitter application. The study results show that people's perceptions of using Gojek and Grab for online transportation have a significant positive effect. This is shown by the acquisition of visualized data, which provides evidence that there are many interactions between Twitter users about Gojek and Grab. Public perceptions as consumers, both destructive and good perceptions, are proven to influence views of online transportation.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131925765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of Financial Ratio to Stock Price 财务比率与股价之比分析

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2023-04-29 DOI: 10.36555/almana.v7i1.2071

Ocvika Firda Qurrota'Ayun, Sudarwati Sudarwati, Fithri Setya Marwati

引用次数: 0

The Effect of Digital Marketing and Personal Selling on Consumer Purchase Decisions in Beauty Products 数字营销和个人销售对消费者美容产品购买决策的影响

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2023-04-29 DOI: 10.36555/almana.v7i1.2116

A. Kurniawati, J. Lubis, M. A. Al-Ihsan

{"title":"The Effect of Digital Marketing and Personal Selling on Consumer Purchase Decisions in Beauty Products","authors":"A. Kurniawati, J. Lubis, M. A. Al-Ihsan","doi":"10.36555/almana.v7i1.2116","DOIUrl":"https://doi.org/10.36555/almana.v7i1.2116","url":null,"abstract":"MS.GLOW beauty products is a business engaged in the beauty or skincare section, in marketing MS.GLOW products using digital marketing and personal selling to make consumer purchasing decisions. And the purpose of this research is: (1) to find out whether digital marketing influences purchasing decisions; (2) to find out how personal selling influences purchasing decisions; (3) to find out whether digital marketing has a simultaneous effect on purchasing decisions. In this study, the quantitative correlation method was used to analyze the numbers. The population of this study is all consumers who buy MS.GLOW products at Cut Rafa Aek Nabara stores and the sample in this study is representative of the population in this study as many as 60 people. The sampling method in this study used saturated sampling techniques. The analysis technique used is a statistical test. The results of the study explain that digital marketing and personal selling variables influence consumer purchasing decisions which show that the coefficient value Y = 0.909 + 0.836X with a significant 0.000 is smaller than 0.06 and statistical calculations in the summary model with an R Square value of 0.732 means digital marketing and personal selling influence on purchasing decisions.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129697236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of Social Media Marketing Activity on Brand Awareness, Brand Image, and Brand Loyalty in Local Fashion Product Brands 社交媒体营销活动对本土时尚产品品牌品牌知名度、品牌形象和品牌忠诚度的影响分析

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2023-04-29 DOI: 10.36555/almana.v7i1.1778

Citra Adiningtyas, Y. Hasanah

{"title":"Analysis of Social Media Marketing Activity on Brand Awareness, Brand Image, and Brand Loyalty in Local Fashion Product Brands","authors":"Citra Adiningtyas, Y. Hasanah","doi":"10.36555/almana.v7i1.1778","DOIUrl":"https://doi.org/10.36555/almana.v7i1.1778","url":null,"abstract":"The development of technology makes social media a platform that is widely used by business people as a medium to sell or just become a promotional media due to its ease in reaching a wider consumer. This research aims to find out the influence of social media marketing activities based on the dimensions of entertainment, interaction, trendiness, customization, and electronic word of mouth on brand awareness, brand image, and brand loyalty through Instagram social media. The research uses quantitative methods and descriptive types of research. The study was conducted on people who follow the local fashion product brand on their Instagram accounts and have bought the products. The number of samples used is 400 people with a convenience sampling method. All data collected meets the criteria for validity and reliability. All data processing is done by using SPSS software version 26. The data were analyzed using multiple linear regression tests. This research showed that social media marketing activities based on five dimensions, entertainment, interaction, trendiness, customization, and word of mouth, have a significant effect on variables dependent on brand awareness, brand image, and brand loyalty.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114460520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Leadership, Work Discipline, and Motivation on Employee Performance with Religiosity as a Moderating Variable 领导、工作纪律、工作动机对员工绩效的影响:宗教信仰为调节变量

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2023-04-29 DOI: 10.36555/almana.v7i1.2112

Isnaini Harahap, Nurma Rahmani, Ahmad Mu'arif Pohan, Muhammad Munawir Pohan

{"title":"The Influence of Leadership, Work Discipline, and Motivation on Employee Performance with Religiosity as a Moderating Variable","authors":"Isnaini Harahap, Nurma Rahmani, Ahmad Mu'arif Pohan, Muhammad Munawir Pohan","doi":"10.36555/almana.v7i1.2112","DOIUrl":"https://doi.org/10.36555/almana.v7i1.2112","url":null,"abstract":"Organizations and corporations cannot function without their human resources to ensure that a company's management and operations are effective. With religion serving as a moderator, this study aimed to investigate how leadership, work ethic, and motivation affect employee performance. A causal-correlational strategy was used in this quantitative study. Eighty-eight people were selected as the sample size. Information for this study comes from both primary and secondary sources. A survey using a Likert scale was used as the data collection tool. A multiple linear regression analysis was used to analyze the data. The results showed no correlation between leadership and employee performance that was either favorable or statistically significant. Employee performance is positively and significantly impacted by workplace discipline. Performance and employee motivation are positively and significantly correlated. Employee performance and moderate religion do not positively and significantly relate. Workplace discipline and employee performance are not completely connected considerably with religiosity. There is no significant correlation between employee performance influenced by religion and job discipline.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124286761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Readiness for Change for Teachers in Pandemic Time: Viewed from Leadership and Organizational Culture 大流行时期教师的变革准备:从领导力和组织文化看

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2023-04-29 DOI: 10.36555/almana.v7i1.2140

N. Kanya, Aryo Bima Fathoni, Tri Wisda, Nahla Nurkholifa, Siti Bunga Nurjanah

引用次数: 0

Determinant of SMEs Income using Structural Equation Model (SEM) 基于结构方程模型的中小企业收入决定因素研究

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2023-04-29 DOI: 10.36555/almana.v7i1.1971

Anita Handayani, H. Pratikto, S. Sudarmiatin, A. Hermawan, Elok Vilantika

引用次数: 0

Analysis of Service Quality, Promotion, and Facilities on Customer Satisfaction 服务质量、促销和设施对顾客满意度的影响分析

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2023-04-29 DOI: 10.36555/almana.v7i1.2145

Kurnia Nur Hudzaifah, Yuniman Zebua, Bhakti Helvi Rambe

{"title":"Analysis of Service Quality, Promotion, and Facilities on Customer Satisfaction","authors":"Kurnia Nur Hudzaifah, Yuniman Zebua, Bhakti Helvi Rambe","doi":"10.36555/almana.v7i1.2145","DOIUrl":"https://doi.org/10.36555/almana.v7i1.2145","url":null,"abstract":"Consumer satisfaction has an important role as a determinant for the success and development of a culinary company. So, the company must be able to make consumers feel satisfied and become loyal customers. There are several influencing factors, namely regarding the quality of service, promotion, and facilities that must be provided. This study aims to analyze the influence of the variables of service quality, promotion, and facilities on customer satisfaction. This study uses a quantitative research method, in which this method uses measurement tools or applications to obtain statistical values. The research population is customers who have visited the Ayam Penyet Cindelaras Rantauperapat Restaurant. The data that has been collected and obtained from the results of this study is then calculated using the smart plus 4 applications. From the results of the calculations that have been obtained, it is concluded that all outer loading values for each indicator are declared valid because they meet the standard or have an AVE value greater than 0.5 (> 0.5). latent variable consumer satisfaction has a good R Square value because it has a value greater than 0.75. Therefore, it can be concluded that the diversity of service quality variables, promotions, and facilities can affect the consumer satisfaction variable by 93%.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121476328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Student Perception, Interest, and Trust on the Role of Sharia Investment Gallery 学生认知、兴趣和信任对伊斯兰投资画廊角色的影响

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2023-04-29 DOI: 10.36555/almana.v7i1.2017

Nilam Cahya Ary Santika, Deny Yudiantoro, Amalia Nuril Hidayati

{"title":"The Influence of Student Perception, Interest, and Trust on the Role of Sharia Investment Gallery","authors":"Nilam Cahya Ary Santika, Deny Yudiantoro, Amalia Nuril Hidayati","doi":"10.36555/almana.v7i1.2017","DOIUrl":"https://doi.org/10.36555/almana.v7i1.2017","url":null,"abstract":"The Student Investment Gallery provides a place for students to invest which can later grow their perception, interest, and trust in investing. The purpose of this study is to find out the role of the Islamic Investment Gallery which can affect perceptions, interest, and trust in investing. The method in this study uses quantitative. The role of the Sharia Investment Gallery has been optimal or not for the implementation of student investment in the campus environment. The sample in this study used a purposive sampling technique and was calculated using the Slovin formula with an error rate of 10% in determining the sample quantity. Data collection techniques in this study used questionnaires. The source of the data in this study was primary data, totaling 90 respondents from students of the Islamic Financial Management Study Program class of 2019-2021. The data that has been collected is then tested using SPSS, namely testing several tests which include the reliability test, data normality test, multicollinearity test, heteroscedasticity test, T-test, and F test. on the role of the Sharia Investment Gallery. Partially, the student interest variable (X2) influences the role of the Islamic Investment Gallery. Partially, the student trust variable (X3) influences the role of the Islamic Investment Gallery.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127631085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of King Cobia Fish Commodity Value Chain as an Effort to Increase the Value of Frozen Fish Products 冰鲜鱼产品价值提升的一种途径——王曹鱼商品价值链分析

Almana : Jurnal Manajemen dan Bisnis Pub Date : 2023-04-29 DOI: 10.36555/almana.v7i1.2113

L. Herdiani, Neni Sumarni, Enjang Suherman, S. Suroso

{"title":"Analysis of King Cobia Fish Commodity Value Chain as an Effort to Increase the Value of Frozen Fish Products","authors":"L. Herdiani, Neni Sumarni, Enjang Suherman, S. Suroso","doi":"10.36555/almana.v7i1.2113","DOIUrl":"https://doi.org/10.36555/almana.v7i1.2113","url":null,"abstract":"King Kobia is a rising marine fish commodity and continues to be socialized by cultivators in Pangandaran. Weaknesses of fishery products include the fast decay process, so to prevent this process, proper handling techniques are needed so that the freshness and quality of the fish are guaranteed. This study aimed to map the flow of king cobia products, analyze the king cobia value chain, analyze the added value, and describe the obstacles that exist in the processing and marketing of product value. The type of research used is descriptive research. Descriptive research aims to describe something by describing, recording, analyzing, and interpreting the conditions in a value chain of king cobia fish commodities. Data collection through literature study, observation, documentation, and interviews with fishermen, MSME actors, and fish traders. Data analysis using Value Chain Analysis. The study found that value chain analysis helps add value in every production stage and delivery of products or services to consumers. This value chain consists of two parts, primary activities, and supporting activities. In contrast, the added value analysis is fish nuggets as an effort to increase the value of frozen fish products.","PeriodicalId":202630,"journal":{"name":"Almana : Jurnal Manajemen dan Bisnis","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115604117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0