Journal of Informatics Education and Research最新文献_第5页

Role of Strategic Marketing on Competitive Advantage for E-Commerce Business in India: An Empirical Study 战略营销对印度电子商务企业竞争优势的作用：实证研究

Journal of Informatics Education and Research Pub Date : 2024-03-07 DOI: 10.52783/jier.v4i1.637

Dr. Krishna Kumar Verma, Dr. Jyoti Kumari Mishra, Dr. Kamlesh Babu Gautam, Dr. Manish Kumar

{"title":"Role of Strategic Marketing on Competitive Advantage for E-Commerce Business in India: An Empirical Study","authors":"Dr. Krishna Kumar Verma, Dr. Jyoti Kumari Mishra, Dr. Kamlesh Babu Gautam, Dr. Manish Kumar","doi":"10.52783/jier.v4i1.637","DOIUrl":"https://doi.org/10.52783/jier.v4i1.637","url":null,"abstract":"Strategic competitive strategy equips executives with practical knowledge, new skills, and tools to translate strategic ideas into actionable plans. Within strategic research, competitive research focuses on gathering information about rival firms, a crucial approach to assess their activities and potential threats to financial strength. Despite the rapid development of electronic commerce, many e-commerce businesses are still in the investment and brand-building phase, struggling to show a profit. Strategic marketing plays a pivotal role in attaining organizational goals and objectives, aiding in the identification and implementation of new opportunities. The decisions made by management can make significant effect on the performance of e-commerce businesses in India. Strategic marketing management is a defined as a process that involves identifying company goals, creating effective strategies, and implementing them to achieve those goals. A sample of 233 respondents was collected from people working in e-commerce businesses in India. The variables that identify the role of Strategic Marketing on Competitive Advantage for E-Commerce Business in India are Innovation and Adaptability, Brand and Market Positioning, Customer Segmentation, and Competitive Pricing and Promotions.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140260456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

User generated content and its influence on relationship marketing among Generation Z 用户生成的内容及其对 Z 世代关系营销的影响

Journal of Informatics Education and Research Pub Date : 2024-03-07 DOI: 10.52783/jier.v4i1.633

Dr. Tushar K. Savale, S Rahul, Dr. Amit A. Medhekar, Dr. Anand Deshmukh

引用次数: 0

Role of Social Network in the Talent Management and Acquisition 社交网络在人才管理和招聘中的作用

Journal of Informatics Education and Research Pub Date : 2024-03-07 DOI: 10.52783/jier.v4i1.642

Prof. Girish Naik, Dr. Rupali Jain

引用次数: 0

Holistic approach of Talent Management for a successful Succession Planning 全面的人才管理方法促进成功的继任规划

Journal of Informatics Education and Research Pub Date : 2024-03-07 DOI: 10.52783/jier.v4i1.638

Mukesh Mihir, Dr. Satuluri Padma

{"title":"Holistic approach of Talent Management for a successful Succession Planning","authors":"Mukesh Mihir, Dr. Satuluri Padma","doi":"10.52783/jier.v4i1.638","DOIUrl":"https://doi.org/10.52783/jier.v4i1.638","url":null,"abstract":"Preparing ourselves for future volatile economic environment is a challenge. Every Organization needs to develop a succession plan for taking up the roles and responsibility by the next generation leaders. Indian Public Sectors Units (PSUs) often find themselves in a challenging situation while positioning suitable manpower for the key leadership positions in the changing market situation. They adopt several Management Practices to develop future leaders within the organization, as it is more preferable to develop a Talent Pool in-house, rather than acquiring it from outside. Based on various studies in the past, relationship between Succession planning and Talent Management is well established. Yet, the impact of Performance Management in particular, needs to be specifically addressed, critically analyzed and reviewed in depth in line with acquiring, developing and retaining the talent for a successful Succession Planning. \u0000Problem statement - how does Performance Management System impact on Succession Planning? what is the relevance in integrating these two and how does it contribute to organizational sustainability? what are the Talent Management processes that support successful Succession Planning? \u0000The study involves a sample of Indian PSUs from various sectors. A mixed method approach for data analysis is preferred. Document analysis involves review of Policy/guidelines, Procedures and Reports related to Human Resource Development (HRD); whereas feedback on perception of employees were collected through interactions with key stakeholders and analyzed using thematic analysis to identify linkage between Performance Management and Succession Planning. \u0000The study suggests the holistic approach towards Talent Management and its best practices for a successful Succession Planning. It recommends to identify and develop individuals in-house, for the critical and key leadership roles thus achieving organizational sustainability.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"48 150","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140260148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Future of Performance Management: Leveraging Ai for Better Feedback and Coaching 绩效管理的未来：利用 Ai 改进反馈和辅导

Journal of Informatics Education and Research Pub Date : 2024-03-07 DOI: 10.52783/jier.v4i2.649

Dr. Sonam Subhadarshini, Dr. Ankita Nayak, Sukanya Nisitgandha Biswal, Dr Snigdhamayee Choudhury

引用次数: 0

An Analytic Study of The Relationship Between Internet Connectivity and Productivity in The Workplace 互联网连接与工作场所生产力之间关系的分析研究

Journal of Informatics Education and Research Pub Date : 2024-03-07 DOI: 10.52783/jier.v4i1.635

Prof. (Dr.) Laxman Kumar Tripathy, Dr. Laxmidhar Biswal, Prof. Rohini Nikam, Prof. Pooja Karekar

{"title":"An Analytic Study of The Relationship Between Internet Connectivity and Productivity in The Workplace","authors":"Prof. (Dr.) Laxman Kumar Tripathy, Dr. Laxmidhar Biswal, Prof. Rohini Nikam, Prof. Pooja Karekar","doi":"10.52783/jier.v4i1.635","DOIUrl":"https://doi.org/10.52783/jier.v4i1.635","url":null,"abstract":"In the present study, the effect of the use of the Internet and digital technology in business has been discussed. From the study, It is clear that the slow connectivity and the lack of experience are the issues how far the internet connectivity is concerned. The employment of skilled and expert employees in the business is one of the most vital influences for the growth of the business products. \u0000The primary quantitative method has been used in the study with responses of the 75 people. The SPSS software also used in the research for the better analysis of the result. Statistical analysis through SPSS software has been done to evaluate the effects of technology on employee learning outcomes. The significant value less than 0.05 has denoted the independent variables are highly signified with Dependent Variables. \u0000 Internet connectivity has a mixture of different factors that can be utilised to boost productivity at the workplace. Recently, globalisation has been revealed to progress contest, and trades require manners to build an acceptable benefit. It is concluded that the workplace productivity is the extreme time hired by employees to manage and deliver choice consequences. In a competitive atmosphere in the workplace, satisfactory productivity has been expanded by keeping adequate resources. \u0000 ","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"5 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140259982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of Peer Learning on Performance and Motivation in Management Professional in Higher Education Sector -An Empirical Study 同伴学习对高等教育部门管理专业人员绩效和动力的影响--实证研究

Journal of Informatics Education and Research Pub Date : 2024-03-07 DOI: 10.52783/jier.v4i1.647

Dr. Laxmidhar Biswal, Dr. Vinod Malap, Dr. Suman Kalyan Chaudhary, Dr. Satyabrata Patro

{"title":"Impact of Peer Learning on Performance and Motivation in Management Professional in Higher Education Sector -An Empirical Study","authors":"Dr. Laxmidhar Biswal, Dr. Vinod Malap, Dr. Suman Kalyan Chaudhary, Dr. Satyabrata Patro","doi":"10.52783/jier.v4i1.647","DOIUrl":"https://doi.org/10.52783/jier.v4i1.647","url":null,"abstract":"Peer Learnning is an important factor to motivate the employee and it is one of the methods and source to enhance the knowledge and skill. Peer learning helps the faculty to develop him self or herself in various ways for better result. It is not lonely a teaching method but also a learning method innovated by the educationists based on the psychological and sociological concepts. It helps to interact with the peers and shows the roadmap of success with motivation depends upon various roles and responsibility. This research paper confirms the existence of peer effects in a learning process with the data from an experiment. This paper confirms the existence of peer learning effects in a learning process with reference to the motivation and performances. Peer to peer learning is a mutual learning process and source and training strategy which involves participants of the same level of engaging in collaborative learning where no fear is there with the learning attitude. Peer-to-peer recognition makes employees feel motivated to produce better business outcomes. Peer learning models adopted in education sector to enhance the knowledge of the faculty to develop themselves. There are various factors to understand how exactly learning from peers is more effective than your robust training programs. People are most likely to listen to a \"person next door\" personality. Having a dedicated plan for peer learning in place helps increase employee productivity and boosts their morale among other benefits and helps organisational goals in the big picture. The primary data is used for the study. The data was collected through the structured questionnaire from different post graduate institutes in Maharashtra. The data was analyzed in SPSS and Excel tools. \u0000 ","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"54 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140258817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Industry 4.0 and Indian Manufacturing Companies: Barriers towards sustainability 工业 4.0 与印度制造企业：实现可持续发展的障碍

Journal of Informatics Education and Research Pub Date : 2024-03-07 DOI: 10.52783/jier.v4i1.646

Dr. Bhavna, Dr. Alok Singh Chauhan, Dr Alka Agnihotri, Dr. Mukta Makhija

{"title":"Industry 4.0 and Indian Manufacturing Companies: Barriers towards sustainability","authors":"Dr. Bhavna, Dr. Alok Singh Chauhan, Dr Alka Agnihotri, Dr. Mukta Makhija","doi":"10.52783/jier.v4i1.646","DOIUrl":"https://doi.org/10.52783/jier.v4i1.646","url":null,"abstract":"Industry 4.0 refers to the part of key enabling technologies which includes cyber-physical systems, the internet of things, artificial intelligence big data analytics, and digital twins. Major driving forces behind automated and digital manufacturing settings include these technologies(Castelo-Branco, 2019). Emphasizing sustainability as the cornerstone of business strategy and calling for smart manufacturing, energy-efficient construction, and low-impact industrialization led to the foundation of the United Nations (UN) Sustainability 2030 agenda. Industry 4.0 technology aids in making company processes more sustainable. Few research fields have reported on this technology as it is aimed at improving business sustainability through the innovation of manufacturing processes in different industries (Bag, 2018). These applications are used in a variety of cutting-edge technology to modernize assembly lines. The Internet of Things helps machines to create, process, and transmit data in real-time to both people and other machines, robots can operate independently or in conjunction with humans, manipulate task like grabbing and spinning through its programming and design. On one hand big data and analytics deals with enormous and unstructured data using business intelligence, machine learning and analytics software using cloud computing techniques. Material can be added to solid blocks rather than mechanically removed to create high quality physical items through additive manufacturing (Godina,2020). These technologies are utilized in Industry 4.0 to create cyber physical system that are applied on the production line (Bai, 2020). It supports several sustainability related subfields; advanced manufacturing solutions may be built around the networked systems. It reduces the time to market, improves manufacturing flexibility and make better use of resources (Beier, 2020).","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"40 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140259173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mental Well-being of Sales Managers in Private Banks: Evaluating the Impact of Perceived Psychologically Safe Environment 私人银行销售经理的心理健康：评估认知心理安全环境的影响

Journal of Informatics Education and Research Pub Date : 2024-03-07 DOI: 10.52783/jier.v4i1.639

Dr. Shraddha Kulkarni

引用次数: 0

Changing Pricing Strategies and Its Impact Towards Buying Behavior – An Empirical Study with Reference to Ott and E – Pharmacy Sectors 不断变化的定价策略及其对购买行为的影响--以 Ott 和电子药店行业为参考的实证研究

Journal of Informatics Education and Research Pub Date : 2024-03-07 DOI: 10.52783/jier.v4i1.641

Ms. Sridevi M, Dr. T. Sarathy, Ms. Padmashree P, Dr. S. Sathyakala

引用次数: 0