不断变化的定价策略及其对购买行为的影响--以 Ott 和电子药店行业为参考的实证研究

Journal of Informatics Education and Research Pub Date : 2024-03-07 DOI:10.52783/jier.v4i1.641

Ms. Sridevi M, Dr. T. Sarathy, Ms. Padmashree P, Dr. S. Sathyakala

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引用次数: 0

摘要

本研究旨在量化改变定价方法对电子药店和 OTT 行业消费者行为的影响。在班加罗尔市发放了一份调查问卷，共收回 600 份答复，占总数的 79.8%。尽管研究结果表明定价方法与顾客行为之间存在有益的联系，但并未发现与人口统计或社会经济特征有关的明显差异。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Changing Pricing Strategies and Its Impact Towards Buying Behavior – An Empirical Study with Reference to Ott and E – Pharmacy Sectors

This study seeks to quantify how altering pricing methods affect consumer behavior in E - pharmacy and OTT industries. In Bangalore City a questionnaire was handed out and 600 responses or 79.8% of the total were returned. No statistically significant differences relating to demographic or socioeconomic characteristics were found, although the results did demonstrate a beneficial association between pricing methods and customer behavior.

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Journal of Informatics Education and Research

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