发布求助
文献互助 智能选刊 最新文献

Go-to-Market Strategies for Women Entrepreneurs最新文献

筛选
英文 中文
Self-perceived Performance of Female-owned Firms and Male-owned Firms: Insights from Black and Mexican-American Entrepreneurs 女性拥有的公司和男性拥有的公司的自我感知绩效:来自黑人和墨西哥裔美国企业家的见解
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191014
R. Peterson, D. Altounian
{"title":"Self-perceived Performance of Female-owned Firms and Male-owned Firms: Insights from Black and Mexican-American Entrepreneurs","authors":"R. Peterson, D. Altounian","doi":"10.1108/978-1-78973-289-420191014","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191014","url":null,"abstract":"This chapter reports the results of an empirical study on the “gender–performance gap,” the alleged difference in business performance between firms started or owned by females and males. Although numerous studies have compared the business performance of firms started by or owned by female and male entrepreneurs, most research to date has employed financial performance metrics and has often produced inconsistent results. The present research compared gender-based business performance by examining self-perceptions of a large sample of female and male Black and Mexican-American entrepreneurs. As such, the present study overcame several limitations of prior gender–performance gap research and addressed entrepreneurial groups seldom studied. While there were no perceptual differences between female and male entrepreneurs surveyed regarding the performance of their respective businesses, Mexican-American entrepreneurs surveyed perceived the performance of their business as being better than Black entrepreneurs surveyed, and this result held for both females and males. Findings from the study provide insights into the perceptions held by Black and Mexican-American female and male entrepreneurs and provide a context for further race and gender studies.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115657784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Index 指数
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191032
{"title":"Index","authors":"","doi":"10.1108/978-1-78973-289-420191032","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191032","url":null,"abstract":"","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128260579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How Entrepreneurship Solves Women’s Ambition Problem 创业如何解决女性的野心问题
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191028
Nanette Fondas
{"title":"How Entrepreneurship Solves Women’s Ambition Problem","authors":"Nanette Fondas","doi":"10.1108/978-1-78973-289-420191028","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191028","url":null,"abstract":"Why do women’s ambitions wane? After an historic 50-year climb to unprecedented educational and career heights, many best-selling books, viral articles, and research studies are telling us that the aspirations and confidence of today’s women often abate. These readings offer explanations such as workplace biases and family responsibilities for the ebb of ambition; yet, all fail to identify the underlying unifying problem that explains choices women make to step off the upward fast tracks in favor of different work and life paths. The problem is that the workplace is not a reliable site of recognition for women. Without the positive feedback of appropriate recognition from an appreciative community, women’s ambitions and the intensity with which they are pursued tilt elsewhere. Women’s movement into and embrace of entrepreneurship provide a clear illustration of one way women are designing the workplace to support the maintenance of their ambitions.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"112 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131417766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
De Nuestra Familia a La Suya: Amelia Ceja Bringing Wine to the People De Nuestra Familia a La Suya: Amelia Ceja将葡萄酒带给人们
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191003
Anjali S. Bal, Kelly L. Weidner
{"title":"De Nuestra Familia a La Suya: Amelia Ceja Bringing Wine to the People","authors":"Anjali S. Bal, Kelly L. Weidner","doi":"10.1108/978-1-78973-289-420191003","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191003","url":null,"abstract":"Amelia Ceja is the president and CEO of Ceja Vineyards. Amelia grew Ceja Vineyards from a fledgling company producing only 750 cases annually to a well-respected winery, with wines that were served at the inauguration of President Barack Obama and wines that are served at top restaurants all over the world, including the three-Michelin-star restaurant French Laundry. The chapter presents a comprehensive overview of how one woman with a strong vision for success, motivated by perseverance and hard work, used familia, mentorship, customer knowledge, and flexibility as her go-to-market keys to success.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"83 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126199214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mary Kay Ash: Keys to Success 玫琳凯·阿什:成功的关键
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191002
Sheryl Adkins-Green
{"title":"Mary Kay Ash: Keys to Success","authors":"Sheryl Adkins-Green","doi":"10.1108/978-1-78973-289-420191002","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191002","url":null,"abstract":"This chapter explores the attributes that made Mary Kay Ash a global success – attributes that helped her build a global cosmetics empire at a time when strong, successful female entrepreneurs were almost unheard of. Mary Kay’s can-do spirit led her to create a company that enriched – and continues to enrich – millions of women’s lives around the globe. Her example, her teachings, her legacy live on today, and that legacy has inspired countless entrepreneurs, leaders, and business students. The qualities she exhibited remain an important part of Mary Kay’s legacy: imagination, passion, determination, integrity, courage, and compassion. Although those qualities were innate in Mary Kay, they resonate today as guidelines for others to follow in shaping their own careers – or their own empires. Mary Kay’s path was never easy, but she met every challenge she faced with grit and determination. Because she shaped her own path against all odds in a way that was uniquely her own, those who study her methods today can benefit from the examples she set, and her footsteps can lead others on their way to a rich, rewarding future.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115199256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Technology and Self-efficacy: Empowering South Africa 科技与自我效能:赋予南非权力
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191017
Haya Ajjan, W. Crittenden, Amaleya Goneos-Malka
{"title":"Technology and Self-efficacy: Empowering South Africa","authors":"Haya Ajjan, W. Crittenden, Amaleya Goneos-Malka","doi":"10.1108/978-1-78973-289-420191017","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191017","url":null,"abstract":"South Africa is one of the most unequal societies in the world with women substantially less likely to be economically active than men. This chapter draws from the theory of planned behavior to examine the enablers and barriers to entrepreneurship in South Africa. Specifically, we examine how attitude toward entrepreneurship, subjective norms in the South African collectivist culture, and behavioral controls of resources influence women’s intentions to start a business. Based on interviews with two successful women entrepreneurs in South Africa, we highlight the key role that government, self-efficacy, and technology-based platforms can have in establishing women’s entrepreneurial intentions.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"304 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116333113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Women for Women in Entrepreneurship: Understanding the Role of Other Women for Women’s Entrepreneurship 《女性为女性创业:了解其他女性在女性创业中的作用》
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191029
Lakshmi Balachandra, P. Dublish
{"title":"Women for Women in Entrepreneurship: Understanding the Role of Other Women for Women’s Entrepreneurship","authors":"Lakshmi Balachandra, P. Dublish","doi":"10.1108/978-1-78973-289-420191029","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191029","url":null,"abstract":"Globally, the number of women entrepreneurs lags behind the number of men. Understanding how women entrepreneurs can be developed and fostered remains an open avenue of inquiry. One particular area of consideration is the role of other women in supporting and sustaining women’s entrepreneurship. Using social identity theory for our framing, we utilize in-person interviews with various women entrepreneurs across a range of global settings (urban Hong Kong, Singapore, United Kingdom, and rural India) to focus on understanding the roles of other women as they relate to entrepreneurship. Across settings, we found that women entrepreneurs identified four key roles that other women played in developing their ventures. Furthermore, certain roles, such as having a female role model, were critical in rural settings over urban settings. We thus consider the implications of having other women for women’s entrepreneurship broadly.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"14 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132497313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Shattering the Entrepreneurial Glass Ceiling through Social Media 通过社交媒体打破创业的玻璃天花板
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191011
Nicole Beachum
{"title":"Shattering the Entrepreneurial Glass Ceiling through Social Media","authors":"Nicole Beachum","doi":"10.1108/978-1-78973-289-420191011","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191011","url":null,"abstract":"The number of women entrepreneurs has grown substantially over the last decade; however, there is still a gender gap in terms of access to capital, business size, and revenue. Women have weaker social networks and are less likely to receive funding, often facing discrimination in their attempts. As a result, most women entrepreneurs have fewer resources than men, making it harder for them to succeed in their new ventures. This chapter discusses how using social media can help women grow their social capital to improve access to funding, potential customers, and mentors – helping to shatter the entrepreneurial glass ceiling.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123971611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Dame Anita Roddick: Transforming Personal Values and Strengths to Build an Empire 安妮塔·罗迪克夫人:改变个人价值观和优势，建立一个帝国
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191004
Felicia G. Lassk
{"title":"Dame Anita Roddick: Transforming Personal Values and Strengths to Build an Empire","authors":"Felicia G. Lassk","doi":"10.1108/978-1-78973-289-420191004","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191004","url":null,"abstract":"I met Anita Roddick in the early 1990s. I was a PhD student and her talk was so impactful that I clearly remember our interaction to this day. I enjoyed hearing her talk about her inspiration for “The Body Shop” and how she stayed true to herself in creating her company – a company based on her strengths, values, and how she would want to be treated by a business. She shared stories about her family and her travels to source new products. In her talk, she described how she translated her personal values into The Body Shop’s vision, mission, and values. She created The Body Shop to do good in the world through sustainability, corporate social responsibility, ethical decision-making, and delivering products sourced from natural ingredients. These terms are familiar to us today, but they were not common in 1976 when The Body Shop launched. This chapter explores the strengths and personal values Roddick used to create The Body Shop.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125653008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Women Entrepreneurs Rewriting the Value Proposition and Changing the Face of Sustainable Retailing 女性企业家改写价值主张，改变可持续零售的面貌
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191025
L. Beitelspacher
{"title":"Women Entrepreneurs Rewriting the Value Proposition and Changing the Face of Sustainable Retailing","authors":"L. Beitelspacher","doi":"10.1108/978-1-78973-289-420191025","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191025","url":null,"abstract":"The shopping and consumption habits of consumers in industrialized countries are leading causes of environmental degradation. There are many women entrepreneurs stepping up to the challenge of changing our purchasing habits to begin to repair the damaging effects of decades of frivolous consumption. This chapter highlights several young women entrepreneurs who are creating unique retail experiences in apparel, beauty, and fashion products and changing the way customers feel about sustainability.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131669723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：604180095
Book学术官方微信