女性企业家改写价值主张,改变可持续零售的面貌

L. Beitelspacher
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引用次数: 1

摘要

工业化国家消费者的购物和消费习惯是环境退化的主要原因。有许多女企业家开始接受挑战,改变我们的购买习惯,开始修复几十年来轻浮消费的破坏性影响。本章重点介绍了几位年轻的女企业家,她们在服装、美容和时尚产品领域创造了独特的零售体验,并改变了消费者对可持续性的看法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Women Entrepreneurs Rewriting the Value Proposition and Changing the Face of Sustainable Retailing
The shopping and consumption habits of consumers in industrialized countries are leading causes of environmental degradation. There are many women entrepreneurs stepping up to the challenge of changing our purchasing habits to begin to repair the damaging effects of decades of frivolous consumption. This chapter highlights several young women entrepreneurs who are creating unique retail experiences in apparel, beauty, and fashion products and changing the way customers feel about sustainability.
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