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Hispanic Americans: Building Social Capital across Generations 西班牙裔美国人:跨代建立社会资本
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191018
J. Zarzosa
{"title":"Hispanic Americans: Building Social Capital across Generations","authors":"J. Zarzosa","doi":"10.1108/978-1-78973-289-420191018","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191018","url":null,"abstract":"As Hispanic American women’s businesses continue to grow in the USA, there is a greater need to understand success factors relevant to these women entrepreneurs. In this chapter, I explore the market access and reach of Hispanic American women entrepreneurs. In doing this, I take into consideration issues of (1) collectivist orientation, (2) level of acculturation, and (3) social network size and composition (strong versus weak ties). The various combinations of these issues enable go-to-market strategies that will likely need to be customized to meet the needs of different groups of Hispanic and non-Hispanic consumers.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"2017 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134349227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Women in Family Firms: Unsung Heroes of Business-owning Families 家族企业中的女性:企业家族的无名英雄
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191023
K. Eddleston, Ghita Sabil
{"title":"Women in Family Firms: Unsung Heroes of Business-owning Families","authors":"K. Eddleston, Ghita Sabil","doi":"10.1108/978-1-78973-289-420191023","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191023","url":null,"abstract":"Women are becoming more and more visible in family firms. They appear to be the adhesive that bonds the family together and may, therefore, help explain why some families are a key source of strength for their business while others struggle to maintain family harmony and business success. Yet, these women face many challenges in working for their family’s business. In this chapter, we offer a brief review of the literature as related to the historical perspectives in terms of CEO wives and daughters and concerns about primogeniture. We conclude with a discussion on progress and capture the experiences of women working in their family’s business.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133313642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story 从审批瘾君子到斗志旺盛的企业家:菲斯·萨利的个人品牌成功故事
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191005
Anjali S. Bal, Kelly L. Weidner
{"title":"From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story","authors":"Anjali S. Bal, Kelly L. Weidner","doi":"10.1108/978-1-78973-289-420191005","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191005","url":null,"abstract":"In this chapter, we focus on three-time Emmy Award winner Faith Salie, who is a writer, performer, commentator, actor, and journalist. We illustrate Salie’s successful entrepreneurship with regard to her personal brand. Salie details the obstacles and challenges to her success, as well as how entrepreneurship is different when the brand you are promoting is your own. Four strategies for an entrepreneur whose personal brand is her marketplace product are described.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125477592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
SheEO: How Reinventing the Ecosystem for Female Entrepreneurs Can Help Change the World SheEO:如何重塑女性企业家的生态系统，帮助改变世界
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191027
B. Horowitz, V. Saunders
{"title":"SheEO: How Reinventing the Ecosystem for Female Entrepreneurs Can Help Change the World","authors":"B. Horowitz, V. Saunders","doi":"10.1108/978-1-78973-289-420191027","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191027","url":null,"abstract":"SheEO, established in 2015, is a new ecosystem empowering female entrepreneurs with funding, advice, and support. Based on the philosophy of Radical Generosity, and in four countries with plans to go global in the next decade, SheEO Ventures are crowd-funded and crowd-selected by women and focus on social impact to improve lives and change the world. Early results demonstrate the model’s effectiveness, both financially and in terms of social impact, as well as its global potential.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116802065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Brand Matters: Leveraging the Power of Personal Branding to Achieve Professional Success 品牌问题:利用个人品牌的力量来实现职业成功
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191030
D. Edmiston
{"title":"Brand Matters: Leveraging the Power of Personal Branding to Achieve Professional Success","authors":"D. Edmiston","doi":"10.1108/978-1-78973-289-420191030","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191030","url":null,"abstract":"Too often, we take for granted first impressions and how others perceive us; however, such perceptions frequently form the basis for entrepreneurial success. Your personal brand is bound to exist – whether you create it explicitly or whether it is created implicitly for you. As we grow our businesses as entrepreneurs, brand equity (the market valuation of a brand) becomes our greatest asset. This chapter will explain the value of a personal brand promise, demonstrate how to create a perfect pitch narrative, and examine tools such as LinkedIn and YouTube that can be leveraged to achieve professional success.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"251 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115662546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Entrepreneurship, Innovation, and Creativity: Gendered Constructs or Equal Domains? 创业、创新与创造力:性别建构还是平等领域?
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191009
S. A. Andrzejewski
{"title":"Entrepreneurship, Innovation, and Creativity: Gendered Constructs or Equal Domains?","authors":"S. A. Andrzejewski","doi":"10.1108/978-1-78973-289-420191009","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191009","url":null,"abstract":"Innovation drives new product development, novel approaches to our professional and personal lives, and entrepreneurial activity in our communities. Women entrepreneurs are increasing in numbers and are becoming more visible across myriad domains. A growing number of scholars are focusing on better understanding women entrepreneurs’ unique approach to developing an entrepreneurial enterprise. However, the research suggests that entrepreneurship is still (mis)perceived as being traditionally masculine, with the number of men outnumbering the number of women entrepreneurs. Using a model of innovation consisting of the three distinct tasks of idea generation, idea promotion, and idea realization (Janssen, 2000; Scott & Bruce, 1994), this chapter explores the influence of gender on these various domains, followed by suggestions for future research and practical implications for women entrepreneurs today.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131567368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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