{"title":"从审批瘾君子到斗志旺盛的企业家:菲斯·萨利的个人品牌成功故事","authors":"Anjali S. Bal, Kelly L. Weidner","doi":"10.1108/978-1-78973-289-420191005","DOIUrl":null,"url":null,"abstract":"In this chapter, we focus on three-time Emmy Award winner Faith Salie, who is a writer, performer, commentator, actor, and journalist. We illustrate Salie’s successful entrepreneurship with regard to her personal brand. Salie details the obstacles and challenges to her success, as well as how entrepreneurship is different when the brand you are promoting is your own. Four strategies for an entrepreneur whose personal brand is her marketplace product are described.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story\",\"authors\":\"Anjali S. Bal, Kelly L. Weidner\",\"doi\":\"10.1108/978-1-78973-289-420191005\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In this chapter, we focus on three-time Emmy Award winner Faith Salie, who is a writer, performer, commentator, actor, and journalist. We illustrate Salie’s successful entrepreneurship with regard to her personal brand. Salie details the obstacles and challenges to her success, as well as how entrepreneurship is different when the brand you are promoting is your own. Four strategies for an entrepreneur whose personal brand is her marketplace product are described.\",\"PeriodicalId\":199404,\"journal\":{\"name\":\"Go-to-Market Strategies for Women Entrepreneurs\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-09-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Go-to-Market Strategies for Women Entrepreneurs\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/978-1-78973-289-420191005\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Go-to-Market Strategies for Women Entrepreneurs","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/978-1-78973-289-420191005","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story
In this chapter, we focus on three-time Emmy Award winner Faith Salie, who is a writer, performer, commentator, actor, and journalist. We illustrate Salie’s successful entrepreneurship with regard to her personal brand. Salie details the obstacles and challenges to her success, as well as how entrepreneurship is different when the brand you are promoting is your own. Four strategies for an entrepreneur whose personal brand is her marketplace product are described.
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