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Go-to-Market Strategies for Women Entrepreneurs最新文献

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Are Business Incubators’ Ecosystems Inclusive of Women Entrepreneurs? 企业孵化器的生态系统是否包容女企业家?
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191010
Alejandro S. Amezcua, Sheela Pandey, N. Simarasl
{"title":"Are Business Incubators’ Ecosystems Inclusive of Women Entrepreneurs?","authors":"Alejandro S. Amezcua, Sheela Pandey, N. Simarasl","doi":"10.1108/978-1-78973-289-420191010","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191010","url":null,"abstract":"Institutional support at local, state, and national levels, including the services offered by business incubators, impacts women entrepreneurs’ venture creation and success. Yet, our understanding about the influence of an incubator’s attributes on women entrepreneurship remains limited. In this chapter, we develop a framework to analyze how incubator attributes encourage women’s entrepreneurship in the USA. We begin by discussing how homophily and signaling theories can help us understand whether incubators are using inclusive practices. Then, we draw a sample of 30 Impact Award winners from the International Business Incubation Association (InBIA), a global association of incubators, and we use three sources of data for our analysis and conclusions: incubator features and demographics, mission statements, and media coverage from Nexis Uni. Based on our findings, we find low levels of gender inclusive practices among the most impactful business incubators. We conclude by offering suggested practices to make business incubators more inclusive of women entrepreneurs.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133176877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
University Resources: How Prosperous Women Student Entrepreneurs Find their Success 大学资源:成功的女学生企业家如何获得成功
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191013
Sara L. Cochran
{"title":"University Resources: How Prosperous Women Student Entrepreneurs Find their Success","authors":"Sara L. Cochran","doi":"10.1108/978-1-78973-289-420191013","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191013","url":null,"abstract":"Did you hear the story about the successful entrepreneur who got her start on a college campus? With women making up the majority of students on university campuses in the United States, but the minority of entrepreneurship students, it is certainly exciting to hear these success stories. In attempting to grow the number of women in such programs, it is important to understand the factors in the college experience that contribute to the success of such students. Told through the lens of three successful recent alumnae, this chapter explores the experiences of women entrepreneurship students. The factors attributed to their success include classroom and extracurricular programs, community resources, and inspirational mentoring from faculty and peers.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130824997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Growth-oriented Women Entrepreneurs: Strategies for Raising Money 成长型女性企业家:融资策略
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191031
C. Brush
{"title":"Growth-oriented Women Entrepreneurs: Strategies for Raising Money","authors":"C. Brush","doi":"10.1108/978-1-78973-289-420191031","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191031","url":null,"abstract":"The identification, access, and acquisition of financial resources are critical to the growth of any entrepreneurial venture. To perform better, growth-oriented women entrepreneurs need financial resources. Unfortunately, obtaining financial resources is a greater obstacle for women entrepreneurs than for men entrepreneurs. This chapter considers three different options for growth financing: crowdfunding, angel financing, and venture capital. Suggested strategies for women entrepreneurs seeking to raise money are also offered.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131107850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Longevity: The Future for Women, Entrepreneurship and Eldercare 《长寿:女性、创业和老年护理的未来》
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191022
J. Benvenuti
{"title":"Longevity: The Future for Women, Entrepreneurship and Eldercare","authors":"J. Benvenuti","doi":"10.1108/978-1-78973-289-420191022","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191022","url":null,"abstract":"The aging world population provides a unique opportunity for women and entrepreneurs to shape their long-lived futures. Women control the purchasing power and healthcare decisions in most families and, over the next few decades, will control most of the world’s wealth. Entrepreneurs will continue to create new platforms, products, and services for the two billion people who will reach age 60 by 2050. Yet, the future is not without challenges. Most products and services are designed around the family and the expectation that family members will be involved, even remotely, with the care of aging relatives. Family caregiving strains careers, health, and savings; planning for longevity is no longer an option but a necessity. The chapter provides rich detail about current innovators in the healthcare and eldercare ecosystems and offers specific guidance for navigating the aging journey successfully. Importantly, it highlights the role of women as entrepreneurs and innovative leaders in the longevity economy.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128177804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Entrepreneurial Motivation and Firm Performance in Lebanon 黎巴嫩的创业动机与企业绩效
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191020
R. Al, R. Mostafa
{"title":"Entrepreneurial Motivation and Firm Performance in Lebanon","authors":"R. Al, R. Mostafa","doi":"10.1108/978-1-78973-289-420191020","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191020","url":null,"abstract":"This exploratory research examines the effect of motivational factors on the firm performance of women entrepreneurs in Lebanon. An interview questionnaire was used to collect data from 110 women entrepreneurs. Findings of the multiple regression model indicated three women entrepreneurial motivations (internal locus of control, self-efficacy, and financial success) were positively related to firm performance. Other entrepreneurial motivations that were explored (need for achievement, desire for independence, and passion) appeared to have no significant positive relation with firm performance. Generally, this exploratory research suggests that theories regarding women entrepreneurship derived from developed countries should be examined carefully before being used in developing country settings like Lebanon.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128932628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Introduction: It’s in Our DNA 简介:这是我们的DNA
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191001
Victoria L. Crittenden
{"title":"Introduction: It’s in Our DNA","authors":"Victoria L. Crittenden","doi":"10.1108/978-1-78973-289-420191001","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191001","url":null,"abstract":"","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"680 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122974542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social Self-efficacy and Digital Mediums: What Indian Women Entrepreneurs Say 社会自我效能与数字媒介:印度女企业家的看法
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191019
Paragi R. Shah, Bijal Mehta
{"title":"Social Self-efficacy and Digital Mediums: What Indian Women Entrepreneurs Say","authors":"Paragi R. Shah, Bijal Mehta","doi":"10.1108/978-1-78973-289-420191019","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191019","url":null,"abstract":"Changing cultural dynamics, gender equality, education, and technology have contributed to women empowerment. Additionally, the use of Internet and social media platforms by businesses at various stages in the business life cycle is on the rise. Despite this, women entrepreneurs in developing countries are less inclined than their male counterparts toward using online mediums for their businesses. Findings from personal interviews with 20 Indian women entrepreneurs indicate that Indian women are low on social self-efficacy when interacting through online platforms, especially for business purposes. The chapter discusses the reasons behind low social self-efficacy on online mediums and how this can be improved.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127221935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Direct Selling: The Power of Women Helping Women 直销:女性帮助女性的力量
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191024
Victoria L. Crittenden, Kimberly Harris Bliton
{"title":"Direct Selling: The Power of Women Helping Women","authors":"Victoria L. Crittenden, Kimberly Harris Bliton","doi":"10.1108/978-1-78973-289-420191024","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191024","url":null,"abstract":"Direct selling was founded on the philosophy of coaching people on how to successfully build a business from the ground up, and women comprise a large percentage of these direct selling entrepreneurs. In this chapter, we highlight the empowering benefits of direct selling. First, we focus on women micro-entrepreneurs who want to build their own small businesses, but on a limited scale while maintaining flexible schedules and work-life satisfaction. These women can benefit from the direct selling opportunity in terms of capitalization, formal structures, mentoring, income, self-efficacy, social capital, and life skills. Second, we profile women entrepreneurs who are building their own product organizations and have chosen direct selling as a go-to-market strategy for access to consumers. Three consistent attributes observed across these women are authenticity, affective commitment, and passion.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133739694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Cognitive Ambidexterity: Successful Selling by Women Entrepreneurs 认知双重性:女性企业家的成功销售
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191012
V. Onyemah, Martha Rivera-Pesquera
{"title":"Cognitive Ambidexterity: Successful Selling by Women Entrepreneurs","authors":"V. Onyemah, Martha Rivera-Pesquera","doi":"10.1108/978-1-78973-289-420191012","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191012","url":null,"abstract":"This chapter compares and contrasts the application of cognitive ambidexterity by women entrepreneurs in Kenya, Mexico, Nigeria, and the United States of America. It focuses on how women entrepreneurs exhibit entrepreneurial leadership during first customer acquisitions. Analysis of interview data showed that the reasons for venture creation, the choice of venture, and the environmental context faced by women entrepreneurs influence the relative emphasis placed on prediction logic and creation logic. While women entrepreneurs in Kenya, Mexico, and Nigeria thrive with creation logic, those in the USA place more emphasis on prediction logic but cycle between both logics to enhance selling to early customers.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127594942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Women, Mothers, and Entrepreneurial Engagement in the Caribbean: The Challenge of Context 加勒比地区的妇女、母亲和企业参与:背景的挑战
Go-to-Market Strategies for Women Entrepreneurs Pub Date : 2019-09-06 DOI: 10.1108/978-1-78973-289-420191016
Ayanna Frederick, T. Esnard
{"title":"Women, Mothers, and Entrepreneurial Engagement in the Caribbean: The Challenge of Context","authors":"Ayanna Frederick, T. Esnard","doi":"10.1108/978-1-78973-289-420191016","DOIUrl":"https://doi.org/10.1108/978-1-78973-289-420191016","url":null,"abstract":"Across the globe, the increasing exploration of women entrepreneurship as an emerging phenomenon has resulted in growing lines of examination that extend across the motivations, challenges, contributions, and strategies for navigating the entrepreneurial space. Despite such advancements in the field, the effects of gender and motherhood on entrepreneurship remain highly under-theorized and under-contextualized, with little appreciation of the spatial and situational realities that they confront. Such is the case for the Caribbean where women and mothers are increasingly entering into entrepreneurship, but where their realities are yet to be understood. In this chapter, we therefore make a case for the use of contextual theorizations that focus on the structural, historical, and cultural aspects of entrepreneurship, and the implications of these for the thinking and action of women entrepreneurs and mumpreneurs in the region. Implications for entrepreneurial research, policy, and practices in the Caribbean are also discussed.","PeriodicalId":199404,"journal":{"name":"Go-to-Market Strategies for Women Entrepreneurs","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129613459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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