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Research Anthology on Small Business Strategies for Success and Survival最新文献

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Small Businesses 小型企业
Research Anthology on Small Business Strategies for Success and Survival Pub Date : 2020-07-01 DOI: 10.4018/ijbsa.2020070102
Pratap Chandra Mandal
{"title":"Small Businesses","authors":"Pratap Chandra Mandal","doi":"10.4018/ijbsa.2020070102","DOIUrl":"https://doi.org/10.4018/ijbsa.2020070102","url":null,"abstract":"Positioning and branding in the minds of the target market are imperative for any company. Small businesses find it challenging because of limited resources and budgets. Small businesses adopt a number of innovative ideas and initiatives to develop and build their brands. They focus on finding a compelling product and improving its performance, establishing brands with limited associations, and providing product and service trials for customers. They use the internet optimally to do digital communication and depend on word of mouth and buzz marketing to do cost-effective communications. They develop an integrated set of brand elements and leverage secondary brand associations. They utilize their scarce resources optimally, conduct cost-effective marketing research to analyze their customers, and focus on concentrated marketing. All these strategies and initiatives help small businesses to position and establish their brands in the minds of the target market.","PeriodicalId":198312,"journal":{"name":"Research Anthology on Small Business Strategies for Success and Survival","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133853350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Social Media Marketing in Trinidad and Tobago 特立尼达和多巴哥的社交媒体营销
Research Anthology on Small Business Strategies for Success and Survival Pub Date : 2020-07-01 DOI: 10.4018/jmme.2020070105
Natasha Ramkissoon-Babwah, Shevaughn Darion Racha
{"title":"Social Media Marketing in Trinidad and Tobago","authors":"Natasha Ramkissoon-Babwah, Shevaughn Darion Racha","doi":"10.4018/jmme.2020070105","DOIUrl":"https://doi.org/10.4018/jmme.2020070105","url":null,"abstract":"The objective of this research was to examine the utilization of social media by SMEs as a marketing tool in Trinidad and Tobago. A review of the literature in the field was undertaken on themes such as social media marketing, the value of social media for SMEs, and the challenges to implementing social media campaigns. The empirical process consisted of 35 qualitative semi-structured interviews with SMEs throughout Trinidad and Tobago to examine the experiences and impact of their social media strategies. The participants had businesses in sectors such as food and beverage, clothing, health and wellness, and sporting goods. The study concluded by giving recommendations such as developing a formal system to manage social media performance, conducting a due diligence before social media channel selection, embarking on and developing a strategic marketing plan for SMEs when the decision has been made to incorporate the tools of social media as a significant marketing channel.","PeriodicalId":198312,"journal":{"name":"Research Anthology on Small Business Strategies for Success and Survival","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133504185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategic Brand Management in SMEs for Competitive Advantage 中小企业竞争优势的战略品牌管理
Research Anthology on Small Business Strategies for Success and Survival Pub Date : 2020-01-01 DOI: 10.4018/ijamtr.2020010102
N. Baporikar, Rosalia Fotolela
{"title":"Strategic Brand Management in SMEs for Competitive Advantage","authors":"N. Baporikar, Rosalia Fotolela","doi":"10.4018/ijamtr.2020010102","DOIUrl":"https://doi.org/10.4018/ijamtr.2020010102","url":null,"abstract":"This study aimed to explore how SME owner-managers perceive their roles in marketing and brand management as a strategic approach to enhance their competitiveness to ensure profits, growth, and sustainability. For any organization to grow and thrive it is essential to become customers first choice and for that it is critical to communicate their brand content through effective and strategic brand management. Hence, adopting a qualitative, exploratory approach, 10 owner-managers of SMEs and entrepreneurs in Windhoek, Namibia, were interviewed using semi-structured in-depth interview protocol. Findings reflect that SME brand strategies both in modern and traditional aspects enhance company growth. The study also proposes a framework that is of practical significance for future entrepreneurs, SMEs and brand consultants to enable SMEs to create and develop their brands for better and competitive positioning in the markets. The unique contribution of this study is how SME-focused brand strategies can act as a driver and provide impetus to profits, growth, and sustainability.","PeriodicalId":198312,"journal":{"name":"Research Anthology on Small Business Strategies for Success and Survival","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116069322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The Roles and Challenges of Micro and Small Enterprises in Urban Employment Creation in Ethiopia 埃塞俄比亚微型和小型企业在城市创造就业中的作用和挑战
Research Anthology on Small Business Strategies for Success and Survival Pub Date : 2020-01-01 DOI: 10.4018/ijpae.2020010101
D. G. Belay, M. Kifle
{"title":"The Roles and Challenges of Micro and Small Enterprises in Urban Employment Creation in Ethiopia","authors":"D. G. Belay, M. Kifle","doi":"10.4018/ijpae.2020010101","DOIUrl":"https://doi.org/10.4018/ijpae.2020010101","url":null,"abstract":"This study had the objective of assessing the roles and challenges of micro and small enterprises (MSEs) in urban employment creation in Debre Berhan Town, Amhara Regional State of Ethiopia. Mixed research approach was adopted and both primary and secondary data was collected. The study had a total of 352 respondents who were selected using systematic sampling technique. Tools of data collection were questionnaire, interviews, and focus group discussions (FGDs). The findings of the study revealed that MSEs have indeed contributed significantly in creating urban employment, and in generating income of employees. However, the capacity of creating employment and generating income varies among MSE. While the construction and manufacturing sectors had better employment creation and income generation capacity, trade sector was the least in creating such opportunities. The challenges of MSEs in employment creation include lack of adequate finances, inputs, poor organizational structure and management, poor government support and regulations, and technological challenges.","PeriodicalId":198312,"journal":{"name":"Research Anthology on Small Business Strategies for Success and Survival","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133490872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Knowledge-Based Service (KBS) Opportunities to Contour Startup Into a Scalable Enterprise 以知识为基础的服务(KBS)的机会，使创业公司成为可扩展的企业
Research Anthology on Small Business Strategies for Success and Survival Pub Date : 2020-01-01 DOI: 10.4018/ijsecsr.2020010104
Deepak Yadav, Niladari Das, Paritosh Tripathi
{"title":"Knowledge-Based Service (KBS) Opportunities to Contour Startup Into a Scalable Enterprise","authors":"Deepak Yadav, Niladari Das, Paritosh Tripathi","doi":"10.4018/ijsecsr.2020010104","DOIUrl":"https://doi.org/10.4018/ijsecsr.2020010104","url":null,"abstract":"The essential transition step from a startup to a sustainable organization in early-stage entrepreneurs is very crucial. The four stages in the life cycle of an entrepreneurial venture consists of ideation, transition, scaling-up, and growth/exit and is efficiently done by knowledge-based services (KBS). The founding team faced the key challenges which emphasize assessment, validation, and enhancement of the business concept. KBS is a large and fast-growing economy based on businesses and professions which lays a concrete foundation to build a scalable business. KBS are highly recommended opportunities for new venture investment and growth and have created more than 79% out of all nonfarm US jobs. This area has been paid very little attention to entrepreneurship research and education which hampers national economic expansion. This article discusses entrepreneurship education, research and investment in KBS. KBS research work explores exclusive features, opportunities, and challenges in new venture development to a scalable enterprise.","PeriodicalId":198312,"journal":{"name":"Research Anthology on Small Business Strategies for Success and Survival","volume":"172 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123198488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
The Reality of Financing Small Tourism Firms 小型旅游公司融资的现实
Research Anthology on Small Business Strategies for Success and Survival Pub Date : 2020-01-01 DOI: 10.4018/ijcrmm.2020010105
J. Hussain, N. Sandhu, H. El-Gohary, D. Edwards
{"title":"The Reality of Financing Small Tourism Firms","authors":"J. Hussain, N. Sandhu, H. El-Gohary, D. Edwards","doi":"10.4018/ijcrmm.2020010105","DOIUrl":"https://doi.org/10.4018/ijcrmm.2020010105","url":null,"abstract":"Small tourist firms occupy an important place within the Indian tourism industry and make a significant contribution towards gross domestic production. This study investigates access to and finance preferences of SME tourism firms in the Punjab area, India. The study employed a post-positivist research approach depending on semi-structured questionnaires and interviews. The findings confirmed that tourism firms relied on pecking order trajectory, drawing capital from own savings, family and informal lenders, which is consistent with the literature. The study provides a unique insight into issues related to tourism firms and benchmarks findings with SME literature to identify the salient points.","PeriodicalId":198312,"journal":{"name":"Research Anthology on Small Business Strategies for Success and Survival","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114392170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Digital Fluency in SMEs 中小企业的数码流畅性
Research Anthology on Small Business Strategies for Success and Survival Pub Date : 2019-08-01 DOI: 10.4018/978-1-5225-8933-4.ch003
S. Bourdeau, D. Vieru
{"title":"Digital Fluency in SMEs","authors":"S. Bourdeau, D. Vieru","doi":"10.4018/978-1-5225-8933-4.ch003","DOIUrl":"https://doi.org/10.4018/978-1-5225-8933-4.ch003","url":null,"abstract":"In the practitioner and the academic literatures, links between information technology (IT) adoption, IT use, and digital fluency (DF) have been emphasized by a number of authors. However, there is a lack of understanding of what exactly digital fluency is, how it can be conceptualized, and what role it plays in small and medium-sized enterprises (SMEs). Based on the DF literature and its underlying concepts such as skills, expertise, and competencies, as well as on the SME literature, a multi-case study of three Canadian SMEs is conducted to empirically evaluate a typology of DF archetypes. The typology, that is based on a change agent perspective, has three archetypes. Results suggest that SMEs' managers should focus on the complementarity nature of the cognitive, social, and technological dimensions of DF when assessing and developing their employees' DF.","PeriodicalId":198312,"journal":{"name":"Research Anthology on Small Business Strategies for Success and Survival","volume":"23 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123500988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Influence of Business Competitiveness on SMEs Performance 企业竞争力对中小企业绩效的影响
Research Anthology on Small Business Strategies for Success and Survival Pub Date : 2019-07-01 DOI: 10.4018/IJPMAT.2019070101
N. Baporikar
{"title":"Influence of Business Competitiveness on SMEs Performance","authors":"N. Baporikar","doi":"10.4018/IJPMAT.2019070101","DOIUrl":"https://doi.org/10.4018/IJPMAT.2019070101","url":null,"abstract":"Small and medium enterprises (SMEs) play a pivotal role in fostering socioeconomic development especially in developing countries. They create employment opportunities, empower communities, and make positive contributions towards GDP. The objective of this study is to understand the influence of business competitiveness on SMEs performance through a case study of auto body repairs SME enterprise in Namibia referred to as ABR for confidentiality. The methodology is mixed methods with in depth literature review, and detailed multiple case studies on eleven medium sized auto-body repair enterprises. The analysis is through strategy tools supported by secondary and published data and reports. The findings reflect that although ABR has a sound credit rating with local financial institutions and there are opportunities for growth, ABR also needs to invest in equipment to become more competitive and strengthen its market.","PeriodicalId":198312,"journal":{"name":"Research Anthology on Small Business Strategies for Success and Survival","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129629477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
Exporting Activity at Turning Point 处于转折点的出口活动
Research Anthology on Small Business Strategies for Success and Survival Pub Date : 2019-07-01 DOI: 10.4018/IJCFA.2019070103
C. Lemonakis, Eleni Batzanakaki, Stylianos Steiakakis, Alexandros Garefalakis
{"title":"Exporting Activity at Turning Point","authors":"C. Lemonakis, Eleni Batzanakaki, Stylianos Steiakakis, Alexandros Garefalakis","doi":"10.4018/IJCFA.2019070103","DOIUrl":"https://doi.org/10.4018/IJCFA.2019070103","url":null,"abstract":"The purpose of this article is to study key factors affecting export activity in the Greek manufacturing small and medium enterprises (SMEs). Under this condition the authors focus on four consecutive sectors of Greek economic activity, i.e.: food and beverage (F&B), clothing, machinery, and wood and furniture sectors. The important characteristics are analyzed by using the sample firms' size, age, and financial indicators such as leverage and liquidity to underscore the importance of exporting activity in providing increased efficiency in the Greek manufacturing firms. The study uses an OLS econometric model to determine the importance of these factors and to present an overall perception of explanatory characteristics increasing business continuity and firms' viability.","PeriodicalId":198312,"journal":{"name":"Research Anthology on Small Business Strategies for Success and Survival","volume":"144 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129503672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Management Accounting and Profitability in Private Healthcare SMEs 民营医疗中小企业管理会计与盈利能力
Research Anthology on Small Business Strategies for Success and Survival Pub Date : 2019-01-01 DOI: 10.4018/IJPPPHCE.2019010103
R. Holopainen, Mervi Niskanen, Sari Rissanen
{"title":"Management Accounting and Profitability in Private Healthcare SMEs","authors":"R. Holopainen, Mervi Niskanen, Sari Rissanen","doi":"10.4018/IJPPPHCE.2019010103","DOIUrl":"https://doi.org/10.4018/IJPPPHCE.2019010103","url":null,"abstract":"The purpose of this article is to examine the management control practices in small and medium-sized health care enterprises (SMEs). Previous studies suggest that there are often few, if any, comprehensive management control systems (MCS) or there is lack of systematic management accounting or performance management (PM) monitoring in even fairly large SMEs. The first contribution of this article is to present nine years of financial data of micro companies. The data itself is quite unique and not open data for everyone. On one hand, it gives further information about diverse and complex combinations of the profitability process in the small companies and how the MA systems affect it. Based on the contingency theory conception, this article finds that the management accounting practices such as a budgeting system or increased cost knowledge of the company influence the company's performance. Further, some of the contextual factors such as size and age of the company affected the company's performance in this study.","PeriodicalId":198312,"journal":{"name":"Research Anthology on Small Business Strategies for Success and Survival","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121401891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
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