Relaciones Públicas diversas / Diverse Public Relations最新文献

{"title":"Relaciones entre periodistas y gabinetes de comunicación de los clubes de fútbol en España","authors":"Miguel Gonzalez Garcia","doi":"10.5783/rirp-23-2022-11-207-224","DOIUrl":"https://doi.org/10.5783/rirp-23-2022-11-207-224","url":null,"abstract":"Football clubs in Spain, mainly the First and Second Division ones, have experienced a few changes regarding the forms of communication in the last ten or fifteen years. The communication offices are so professionalized areas that they carry out an intense informative activity, using all the channels at their disposal to get the message to all their audiences, including the media. This study will give a specific vision regarding how these departments behave with news reporters that usually give out information about these clubs; what assets they have, what inconveniences are there, what can they do when they are broadcasting information on a football match, or a training session. In addition, the role of social media will be examined, both the club as a whole and the individual players’. For this, the in-depth interview technique has been used, taking the pulse of eighteen journalists who daily cover the information of the main soccer clubs that are the object of this investigation. The results show that clubs, and therefore the communication departments, do not need the journalist to inform, as the informers have had to develop new habits and, the greater the importance of the entity, the greater are the inconveniences regarding the developing of its informative duty. The way of this research has been more complex than expected. Not all journalists have been open to carry out this work, for this reason the time for its development has been longer than expected. It can be noted that at least one journalist who has been interviewed works in cover the work of the main soccer teams in Spain, most of them in the First Division and others historical at the moment play in the Second Division. Those who have seen fit to ask the interview for the investigation were predisposed from the first moment, even offering to provide data and comments on the differences that exist between their first years of work as journalists of these clubs to current days. They find more difficulties than facilities, which prevent them from carrying out their work as journalists. One of the most important details during the conversations has been the speed with which they have had to adapt to the new demands, having to be up-to-date as far as social networks are concerned. These tools are essential to be able to be informed, in many cases, of what footballers do or say when they do not want to attend to the media, either due to the demands of the club or the player, who is reluctant to answer the questions from journalists. Applications such as Twitter or Instagram have become the best allies for journalists to reach the news on more than one occasion, considering themselves as a primary source. Thequestion is different nowadays because these football players' messages can be read at the same time for the followers. Another surprising aspect of the investigation is the different way some clubs treat journalists. There are remarkable differences between the so-called ‘big clubs","PeriodicalId":198290,"journal":{"name":"Relaciones Públicas diversas / Diverse Public Relations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121740624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Misión, Visión y Valores. Elementos determinantes en la construcción de un propósito diferenciador para las organizaciones del Tercer Sector","authors":"María Pallarés-Renau, Lorena López-Font, Susana Miquel-Segarra","doi":"10.5783/rirp-23-2022-04-51-72","DOIUrl":"https://doi.org/10.5783/rirp-23-2022-04-51-72","url":null,"abstract":"The Third Sector in Spain is characterized by its high degree of atomization, for which differentiation plays a determining role since the survival of NGOs lies in the identification with the causes that occupy them by public as relevant as the collaborators, partners or donors. For this reason, it is considered essential to make visible how NGOs define themselves and present themselves to their stakeholders through the formulation of the mission, vision and values, as fundamental elements in the communication of their purposes. Consequently, this article, through the qualitative technique of content analysis, focuses on the reports and websites of five of the organizations with the greatest presence in Spain: Cáritas Española, Cruz Roja Española, Fundación OXFAM Intermón, Fundación Save The Children Spain and UNICEF Foundation-Spanish Committee. All of them recognized by the Spanish Agency for International Development Cooperation (AECID), belonging to the Coordinator of NGDOs (CONGD) and positioned in terms of notoriety among the top ten by the public according to the study prepared by Kantar Millward Brown and the AEFr, which analyzes the evolution of the profile of Spanish donors and their relations with NGOs under the title The collaboration of Spanish with non-profit entities. Donor Profile 2018 (2019). In order to know the level of differentiation and the degree of specificity in the self-definition of each case, this article seeks a comparative analysis that allows locating similarities and differences in the discourse of these organizations. In this context, it is especially important to identify, analyze and compare the rhetoric used to present the mission, vision and values as elements that can be condensed into the purpose and determine the self-definition of NGOs. Together with the descriptive scope of the work regarding these basic elements of corporate identity, this research allows knowing the degree of differentiation with which organizations present themselves and pointing out opportunities for improvement in the formulation and communication of their purposes. The results of the research reveal that, to the detriment of differentiation, the rhetoric used and the discursive strategies of the sample respond to a greater degree to reductionist and little differentiating messages. And the enunciation of the purpose appears disintegrated in various supports, hindering its communicative power. It is also cause for reflection to observe how, despite the diversity of each NGO regarding fields of action, users, beneficiaries, territories in which it operates, etc., they all present their main values around solidarity, integrity and transparency. With what is deduced a lack of depth, even of intention, when it comes to exactly identifying highly differential values. As mediating actors and agents of change, NGOs must make use of creativity not only in their speeches, but also in the design of conversation plans to strengthen their sy","PeriodicalId":198290,"journal":{"name":"Relaciones Públicas diversas / Diverse Public Relations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133876979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"La reputación mediática de la Unión Europea en la prensa española (2000-2018)","authors":"Cecilia Sales-Piñeiro, Paul Capripotti-Peri","doi":"10.5783/rirp-23-2022-02-05-28","DOIUrl":"https://doi.org/10.5783/rirp-23-2022-02-05-28","url":null,"abstract":"This paper belongs to the field of communication in the public institution sector. It aims to study the European Union’s media reputation in the leading Spanish outlets in the 2000-2018 period. \u0000As the institution has continued to acquire competencies and regulate the activity of Member States, the EU’s communication with its citizens has represented a source of debate inside and outside the institution. In multiple areas of communication, there is a need to bring this supra-institution closer to citizens through more effective communicative policies. \u0000The general aim of this paper is to know the EU’s media reputation in Spanish printed press between the years 2000 and 2018. Taking into account the precepts of agenda setting and the principles of media reputation (Capriotti, 2012), a content analysis is carried out to determine the level of media presence and favourability of the institution. This will make it possible to evaluate how the Spanish media present the EU to Spanish citizens, contributing to the formation of public opinion and perception.\u0000Due to its long time span, the analysis has been divided into three periods. The first period (Euphoria) goes from 2000 (two years before the implementation of the euro) to the outbreak of the financial crisis in 2007. The second period (Crisis) begins with the global financial crisis of 2008 and ends with the timid beginnings of economic stabilisation in 2014. Finally, the third period (Post-crisis) spans the interval from 2015 to 2018, which sees the eruption and progression of a major social and values crisis in the institution and European society.\u0000The general results obtained show that the EU has low visibility in Spanish printed press. In spite of accurate news coverage, in certain periods and years, newsworthy events are not presented to the reader with enough relevance for the news item or institution to gain the notoriety required to be publicly important.\u0000In addition, the media favourability in Spain can be considered slightly unfavourable, since the news has an overall negative trend. These results are not consistent with the performance of the institution and the impact it has on the lives of Spanish citizens. A published image that makes it difficult for the institution to create a favourable public sphere and its necessary social legitimacy. According to different authors (Meyer, 1999 and De Vreese, 2003, 2005), the conclusions show that news on the EU fails to interest media outlets, conditioning the EU's visibility and public perception. \u0000Regardless of how interested the media may be in the EU, the strategic and communicative role this media plays, when it comes to the level of knowledge that the citizens have about the EU, cannot be ignored. The physical and mental distance of European institutions, as well as their legal, political and structural nature, put media outlets in the position of intermediaries. Thus, the media, as an actor with a voice of its own, is configured as a shap","PeriodicalId":198290,"journal":{"name":"Relaciones Públicas diversas / Diverse Public Relations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120874213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How can organizational communication impact society? Reflections from the communication practice in Portuguese communication agencies","authors":"Mariana Carareto, Roseane Andrelo, Teresa Ruão","doi":"10.5783/rirp-23-2022-09-163-184","DOIUrl":"https://doi.org/10.5783/rirp-23-2022-09-163-184","url":null,"abstract":"This investigation aims to reflect on the impact generated by organizational communication in society, considering its capacity to interfere in the public sphere construction. For this, theoretical research was made addressing the communicative constitution of organizations and their relationship with society. Furthermore, in-depth interviews were conducted with Portuguese communication agencies for verifying perceptions about the communication impact in society. In the results, it was identified that to evidence this impact, it is necessary to discuss the communication organizational power in the interactional context and the discourse influence in individuals' perceptions and behaviors formation.\u0000This work was supported by Capes [grant numbers: 88881.362250/2019-01 from Program PDSE] and developed at University of Minho (Braga, Portugal).","PeriodicalId":198290,"journal":{"name":"Relaciones Públicas diversas / Diverse Public Relations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128380763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tendencias de investigación sobre comunicación interna en revistas internacionales: 2015-2021","authors":"Yaydik Martinez-Romero, Guillermo Enrique Yáber Oltra","doi":"10.5783/rirp-23-2022-07-117-142","DOIUrl":"https://doi.org/10.5783/rirp-23-2022-07-117-142","url":null,"abstract":"Academia and organizations tend to agree on the importance they give to internal communication as a discipline of knowledge and as a strategic issue in organizational management. However, many organizations omit the systematic application of this type of communication and the academy has not produced, to date, a systematic body of knowledge. In order for these situations to be recognized and worked on, research work is necessary to build an integrating theoretical body. What this work proposes is to review the publications on internal communication (IC) to inquire about the recent advance in this knowledge and its applications. To accomplish this, four of the most important academic journals on communication in organizations were reviewed according to the SCImago Journal & Country Rank. They are: Public Relations Review, Management Communication Quarterly, International Journal of Strategic Communication and Journal of Communication Management. The period of analysis was carried out between 2015 and 2021. Bibliometric indicators used were: the number of articles on internal communication published, broken down by journal, year and number, most used words and phrases. The authors were also studied by analyzing the number of signatures per article, who published more on internal communication, as well as the most cited experts. The results in the 125 issues reveal a discreet presence of IC since of 1278 articles published, 126 dealt with the subject, which represented 9.87% of the total. The journal that published the most on IC was Public Relations Review with 38 articles, followed by Management Communication Quarterly with 35. Journal of Communication Management edited 32 articles, leaving International Journal of Strategic Communication as the journal that dealt with the subject the least with 21. All journals made special editions on various topics, but the Journal of Communication Management was the only one that made an extraordinary edition dedicated to IC under the title Internal Communication during the COVID-19 Pandemic published in volume 25, number 3, July 2021. The most productive year for IC was 2021 with 32 articles. Throughout the period, 55 issues were published without articles on IC, 36 with one, 20 with two, nine with three, four with four articles and only one issue with seven, the special edition. Among the most used words are employee (s), social, strategic, engagement, media and crisis. And the most used phrase after “internal communication” is “social media”. The most cited author was also the most productive in the period studied: Lijuan Rita Men. Other authors who published multiple times included Cen April Yue, Ana Tkalac Verčič, Jeong Nam Kim, and Vibeke Thøis Madsen. James Grunig, Ansgar Zerfass, François Cooren, Linda L. Putnam, Mary Welch, and W. Timothy Coombs were also frequently cited. In conclusion, and despite the increased interest caused by the pandemic, internal communication is not a priority issue in the re","PeriodicalId":198290,"journal":{"name":"Relaciones Públicas diversas / Diverse Public Relations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131113435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Comunicación interna, bienestar y felicidad organizacional en instituciones hospitalarias españolas durante la crisis de la COVID-19","authors":"Andrea Castro-Martínez, Pablo Díaz-Morilla, J. Torres-Martín","doi":"10.5783/rirp-23-2022-08-143-162","DOIUrl":"https://doi.org/10.5783/rirp-23-2022-08-143-162","url":null,"abstract":"Communication is a priority element in the management of organisations, especially in times of crisis, as both internally and externally it can facilitate its containment. In the case of COVID-19, given the rapid spread of the pandemic, the impact was global in a very short period of time, so that organisations were forced to adapt to an unprecedented situation. One of the elements that became important in this adaptation process was internal communication, which helped to maintain cohesion between members of the organisation in a period when physical distance and isolation were widespread. Aspects such as managing remote working, loyalty, keeping staff aligned with corporate objectives and the mental health of employees became important issues. In the case of the health sector, whose work has been essential in this period of time, aspects such as communication with employees, effective and decisive leadership, prevention of stress, burnout and compassion fatigue, self-care, people management, promotion of training and knowledge or support in decision-making became particularly important.\u0000This work is framed within the area of study of organisational communication aimed at internal audiences, specifically in its relationship with organisational wellbeing and happiness in the field of healthcare institutions. It argues that Spanish hospital institutions strengthened their internal communication during the COVID-19 crisis as a key factor in dealing with the situation, despite the fact that organisational happiness and well-being are aspects that are still underdeveloped in these institutions. Two general objectives are established: to determine the role of internal communication in Spanish hospitals during the pandemic and to describe the policies of well-being and promotion of corporate happiness that have taken place during this time in the organisations studied. The secondary objectives are to identify the internal communication policies that have been developed, to establish the tools and channels used during this period, to study the role that the promotion of the well-being and happiness of the staff plays in the organisations and to describe the policies that have been implemented in this area. Through a document review and a semi-structured questionnaire in which 17 Spanish hospitals, mostly privately owned, participated, this research aims to determine the role of internal communication in these centres during the pandemic, as well as to describe the policies of well-being and promotion of corporate happiness that have taken place during this time in the organisations studied.\u0000The results indicate that the hospitals were forced to strengthen their internal communication to maintain control of the situation, implementing tools and encouraging communication with leaders and managers. However, the lack of formal management of staff wellbeing and happiness is evident in most of these institutions, as the organisational charts of these institut","PeriodicalId":198290,"journal":{"name":"Relaciones Públicas diversas / Diverse Public Relations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133313681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reseña del Informe Latin American Communication Monitor 2020-2021","authors":"Andrea Moreno-Cabanillas","doi":"10.5783/rirp-23-2022-13-245-249","DOIUrl":"https://doi.org/10.5783/rirp-23-2022-13-245-249","url":null,"abstract":"Review of the report developed by EUPRERA and carried out by Alejandro Álvarez-Nobell, Juan-Carlos Molleda, Ángeles Moreno, Andréia Athaydes, Ana María Suárez-Monsalve and Marco V. Herrera on a survey of 1,850 professionals from 20 countries working in communication departments in Latin America.","PeriodicalId":198290,"journal":{"name":"Relaciones Públicas diversas / Diverse Public Relations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115769904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Las agencias de comunicación ante las nuevas redes sociales. ¿Early adopters o incorporación tardía?","authors":"Francisco Javier Godoy-Martin","doi":"10.5783/rirp-23-2022-12-225-244","DOIUrl":"https://doi.org/10.5783/rirp-23-2022-12-225-244","url":null,"abstract":"Social media are already part of the communicative routines of most organizations, including communication agencies. Nevertheless, given their duty to serve other companies, these agencies should have an advanced understanding of these platforms, not only in their most profound sense but also in a time-advanced one. In other words, agencies should test emerging social media with the aim of knowing them in-depth and determining whether they serve their communicative purpose. It should be noticed that investment in digital advertising and actions with influencers are greater and greater. Besides, they are platforms that not necessarily remain unalterable, but some of them achieve their life cycle, even disappearing. On this matter, it is necessary to check if agencies really are working on the most recent social networks or only on those which are already consolidated. For such a research, the quantitative method, based on the content analysis, was adopted within a descriptive study. It was used on a sample of the ten communication agencies with the highest billing which operate in Spain. As secondary research objectives, it was considered to analyze the use that agencies do of social media which they are present in, to determine the existence of online content strategies, as well as to value the interaction level of these companies on online channels. The results show that most of analyzed agencies offer web 2.0-related services, such as digital strategy, online content management, monitoring and influencers relations. Social media talking, except for a few cases, communication agencies prefer to maintain a presence on the most consolidated social networks (Twitter, Facebook, Instagram, LinkedIn and YouTube). Furthermore, those are the ones that usually have links on their websites. This does not mean that agencies do not use the more recent applications, but that, mostly, they do not do this for their benefit as a brand. Otherwise they keep them in the background. In fact, some agencies use current platforms, such as Twitch or TikTok, publishing suitable content to their characteristics, which means that agencies know their possibilities, although their use is not still usual among them. Among the commonly used social networks, the activity of these agencies remains along the lines of what has already been concluded in previous academic papers: the purpose of information dissemination prevails with a self-promoting role. Communication agencies keep their social profiles updated and, during the month of research, they constantly published content, especially, information about themselves or about the communication sector, followed by news of common interest, clients news and projects carried out. Finally, although they published content frequently, the interaction with other users is low and, when it happens, it usually has, as mentioned, a self-promoting intention. In conclusion, communication agencies, as other kinds of organizations, are used t","PeriodicalId":198290,"journal":{"name":"Relaciones Públicas diversas / Diverse Public Relations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128189541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Relações Públicas e Astroturfing na perspectiva relacional","authors":"Leticia de Oliveira Giovanelli, Patricia Milano Persigo","doi":"10.5783/rirp-23-2022-05-73-92","DOIUrl":"https://doi.org/10.5783/rirp-23-2022-05-73-92","url":null,"abstract":"The public relations activity is defined as an area of strategic communication which acts on building mutually beneficial relationships between organizations and their audiences. Constant social transformations have an impact on the social perception of different themes, which in turn also directly affects the positioning of organizations. In this scenario, we discuss the term “astroturfing” and its similarities and/or differences concerning public relations based on a relational perspective of communication. This article is characterized as an exploratory research based on a bibliographic analysis. The object of study is astroturfing in the context of public relations; therefore, a qualitative approach has been used. We observed that the extreme usage of digital social networks has contributed to numerous scenarios of misinformation which, therefore, end up encouraging deceptive or simulated practices arising from different social institutions. Thus, it is in such a context that the practice of astroturfing can be seen. This practice emerged in the 1980s in the United States during an election campaign in which there were disputes for a favourable public opinion. The term is an analogy to the word “grassroots, that is, how spontaneous popular manifestations are known in the US, and AstroTurf is a brand of artificial grass created by Monsanto in the 1960s, which is famous for its similarity to the appearance of real grass” (Silva, 2013: 14). The phenomenon can be seen as the creation of public manifestations by an audience that does not exist in order to achieve a favourable scenario for organizational objectives. In a practical way, communication processes can act as astroturfing drivers, thus contributing to the emergence of artificial contexts. In this article, we investigate the communication process by reflecting on the importance of the PR professional who looks at the public from a relational perspective. The connection of such a phenomenon with the field of public relations derives from the practices of international agencies that have subtly used astroturfing to achieve the goals of their clients in such a way that organizational ethics committees do not clearly perceive it. This is one of the aspects that leads professionals in the area to question what would or would not be ethical. Public relations, as an expression of strategic communication, has the ability to observe scenarios, mobilize forces and elaborate narratives that enable the construction of an organizational image and reputation. Perhaps an adequate translation of these strategic efforts is to recognize the connections among public relations, its audiences and the public opinion. In this scenario, there are ample information flows from the mediatized context that sometimes can create gaps for the practice of astroturfing. We understand that the phenomenon is consolidated as a contemporary challenge in the market, mainly in communication. Therefore, we highlight on how the ","PeriodicalId":198290,"journal":{"name":"Relaciones Públicas diversas / Diverse Public Relations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128313986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Praxis e valores na assessoria de imprensa: A perceção dos jornalistas portugueses","authors":"Teresa Figueiredo, Gisela Gonçalves","doi":"10.5783/rirp-23-2022-03-29-50","DOIUrl":"https://doi.org/10.5783/rirp-23-2022-03-29-50","url":null,"abstract":"Media relations is at the core of Public Relations activities in both corporate, governmental, and non-governmental level. All and any organisation need to manage their relationship with the informative media to maintain a positive image in the public sphere. However, the relationship between press officers and journalists is a subject as old as controversial. Some authors find an interdependent relationship in their professional practice (eg. Chinem, 2003; Lopes, 2017), while others understand the press office as parajournalism (eg. Schudson, 2003; Ribeiro, 2015a; 2015c), an activity that manipulates the public opinion, through agenda-setting mechanisms (eg. Moloney, 2000). Bearing in mind these conflicting views, the main purpose of this study is to explore and critically discuss the journalist-press officers’ relationship in the current Portuguese landscape. This study is relevant because there is no actual research on the journalism-PR relationship in the Portuguese context.\u0000The article is structured in two main parts. The first part develops a brief theoretical review, which aims to discuss the practical and conceptual frontiers that involve the operational field of press office, situated in the relationship between professional sources of information and journalists. As the perception of the journalist-public relations relationship depends on the social-cultural, political and economic context, differences between countries are also debated in this theoretical section. In the second part of the article the main results of a survey applied to a sample of Portuguese journalists are discussed, to answer the research question that guided this research: How do journalists perceive the work of press advisors and the interactions established between them?\u0000The questionnaire, disseminated via email, was administered between April 3 and June 25 of 2021 and it is focused on the journalist's praxis as well as on the values they attribute to press office work. The scope of this investigation is, therefore, based on the analysis of the routines, practices and values of the Portuguese journalists. According to the responses of 417 journalists, it was ascertained that the majority see a mutual respect environment between Press officers and Journalists. However, only 23% agreed that the relationship between them is one of interdependence. Even though most journalists prefer to resort to direct sources of information, they recognize the importance of the press office work and admit publishing content disseminated by the press offices, at least once a week. Furthermore, many journalists believe that the press office is actively associated with propaganda and that the journalism sphere could exist without PR practitioners. That suggests that a trustworthy and cooperative relationship between both professional groups has yet to be established.\u0000This research enhances the reflection about the current state of the relationship between the Portuguese journalist and","PeriodicalId":198290,"journal":{"name":"Relaciones Públicas diversas / Diverse Public Relations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133542735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}