Relaciones Públicas diversas / Diverse Public Relations最新文献

{"title":"Praxis e valores na assessoria de imprensa: A perceção dos jornalistas portugueses","authors":"Teresa Figueiredo, Gisela Gonçalves","doi":"10.5783/rirp-23-2022-03-29-50","DOIUrl":"https://doi.org/10.5783/rirp-23-2022-03-29-50","url":null,"abstract":"Media relations is at the core of Public Relations activities in both corporate, governmental, and non-governmental level. All and any organisation need to manage their relationship with the informative media to maintain a positive image in the public sphere. However, the relationship between press officers and journalists is a subject as old as controversial. Some authors find an interdependent relationship in their professional practice (eg. Chinem, 2003; Lopes, 2017), while others understand the press office as parajournalism (eg. Schudson, 2003; Ribeiro, 2015a; 2015c), an activity that manipulates the public opinion, through agenda-setting mechanisms (eg. Moloney, 2000). Bearing in mind these conflicting views, the main purpose of this study is to explore and critically discuss the journalist-press officers’ relationship in the current Portuguese landscape. This study is relevant because there is no actual research on the journalism-PR relationship in the Portuguese context.\u0000The article is structured in two main parts. The first part develops a brief theoretical review, which aims to discuss the practical and conceptual frontiers that involve the operational field of press office, situated in the relationship between professional sources of information and journalists. As the perception of the journalist-public relations relationship depends on the social-cultural, political and economic context, differences between countries are also debated in this theoretical section. In the second part of the article the main results of a survey applied to a sample of Portuguese journalists are discussed, to answer the research question that guided this research: How do journalists perceive the work of press advisors and the interactions established between them?\u0000The questionnaire, disseminated via email, was administered between April 3 and June 25 of 2021 and it is focused on the journalist's praxis as well as on the values they attribute to press office work. The scope of this investigation is, therefore, based on the analysis of the routines, practices and values of the Portuguese journalists. According to the responses of 417 journalists, it was ascertained that the majority see a mutual respect environment between Press officers and Journalists. However, only 23% agreed that the relationship between them is one of interdependence. Even though most journalists prefer to resort to direct sources of information, they recognize the importance of the press office work and admit publishing content disseminated by the press offices, at least once a week. Furthermore, many journalists believe that the press office is actively associated with propaganda and that the journalism sphere could exist without PR practitioners. That suggests that a trustworthy and cooperative relationship between both professional groups has yet to be established.\u0000This research enhances the reflection about the current state of the relationship between the Portuguese journalist and","PeriodicalId":198290,"journal":{"name":"Relaciones Públicas diversas / Diverse Public Relations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133542735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A legitimidade através da comunicação no sector público: o caso da câmara municipal da Covilhã em tempos de Covid","authors":"Evandro Samuel Oliveira, Mariana Simoes","doi":"10.5783/rirp-23-2022-10-185-206","DOIUrl":"https://doi.org/10.5783/rirp-23-2022-10-185-206","url":null,"abstract":"This paper seeks to understand whether there is a concern in a municipal body as the Covilhã City Council to legitimize itself; gauge how it legitimizes the public processes of urgent matters, such as the Covid-19 process; and find out which categories of moral legitimacy suggested by Suchman (1995) are more important for the citizens of the municipality. In this case, legitimation through municipal communication was analyzed based on an in-depth interview with the professional responsible for communication, content analysis of press releases released by Covilhã City Council, and with data collected in four focus groups in order to understand the legitimating processes and expectations from the citizens' point of view.\u0000The results show that there an intention on legitimizing that is not translated in a strategic or tactical-planned way. Although there is an intense communication around the urgent public process, with about 14 press releases referring to it in the period of six months, these are limited to a more informative character and to the dissemination of activity and political decisions, rather than strategic or with contents that seek legitimization processes with implicit and/or symbolic dimensions. From the analysis of communication management, despite the professionalization and even a structure in the body in question, there is no decision-making autonomy, nor monitoring of the public or planning according to analyses. In this way, ad-hoc communication may mirror momentary mental strategies of the manager and the team of communication and public relations professionals, but does not consider an analysis of publics, nor the production of specific materials for each segment of citizens. These findings are in line with conclusions from studies of government communication, which suggest the need for a strategic and not only tactical approach to build intangibles (e.g. Sanders and Canel, 2013).\u0000Furthermore, the study reveals that citizens have expectations in various dimensions, including public communication in awareness-raising processes and strategies with preference to better suited tools to all age groups. As a conclusion we can state that there is no satisfaction of the communicative needs and consequently legitimacy is in question.\u0000The focus group analysis shows that younger citizens seek and expect communication processes at the level of the role of politicians and dialogical processes; the dialogical and procedural expectations decrease with the age of the groups. However, there is a predominance of structural legitimacy in all Portuguese groups, which mostly include national and regional bodies. The roles of local processes are left to the background. Consequential legitimacy has less relevance.\u0000The professional practice of communication in the public sector in the case of Covilhã Municipality regarding Covid falls short of what is proposed by the academic discipline. This study contributed to reinforce the idea that legitimacy a","PeriodicalId":198290,"journal":{"name":"Relaciones Públicas diversas / Diverse Public Relations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131303493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Relaciones públicas y fake news en la comunicación corporativa. Una revisión de la literatura","authors":"Sónia Gomes Gonçalves, Gloria Jiménez-Marín, Marta Pulido Polo","doi":"10.5783/rirp-23-2022-06-93-116","DOIUrl":"https://doi.org/10.5783/rirp-23-2022-06-93-116","url":null,"abstract":"The main objective of this paper is to start from the concept of fake news applied, in this case, not to journalistic information, but to the field of companies to determine how information and institutional communication can be distorted, and even attacked, by the dissemination of unverified (or malicious) information through the enormous dissemination provided by new technologies derived from the Internet, mainly social networks. This virality brought about by the digitalization of information and data can lead to truly damaging discredit for the trust of organizations among their different audiences. Precisely, the relational perspective (Grunig & Hung-Baesecke, 2015; Ledingham, 2015) maintains that the nature of public relations lies in its ability to manage relationships between an organization and its public of interest or stakeholders (Grunig, 2009) through through a strategically planned process (Otero and Pulido-Polo, 2018; Almiron & Xifra, 2019; Page & Parnel, 2019; Smith, 2017) capable of placing before public opinion (Greenhill, 2020) the excellence of organizational behavior. The purpose of this process is none other than to generate trust in the public, but its main obstacle, since the origin of public relations, has been public misinformation.To achieve the main objective of this paper, an exploratory methodological design is carried out, of a qualitative nature, in two phases: data collection and analysis. For the collection of data, the techniques of direct observation, participant observation and the use of data from secondary sources, eminently bibliographical, are used. To the review of the consulted sources, a systematic search of the terms is added: 'fake news', 'fake news + company/organization', 'corporate disinformation', 'disinformation + company/organization' (in English, Spanish and Portuguese) in the scientific databases Mendeley and Google Scholar. For the analysis, carried out between April 1, 2021 and March 31, 2022 by the undersigned researchers, a data matrix was created in Excel and the Atlas.ti software, version 21.0.8, was used. , from NK Qualitas. Finally, a total population of 239,700 files is obtained which, based on the data systematization criterion with a representative sample, represents a study corpus of n=23,970. The results show that almost 60% of the articles are indexed in the Journal Citation Report or Scopus databases, are concentrated in the areas \"Information and Documentation\", \"Social Sciences\" or \"Miscellaneous\" and revolve around the politics (almost 60%), “Economy” (19%), “Diseases and public health” (16%) and “Art, heritage and culture” (3%). Likewise, the most mentioned concepts are “Disinformation + fake news” (73%), “fact-checking” (13%) and “deepfakes” (8%). Interestingly, the percentages have been similar (around 2%) in the cases of the terms not searched for but found “legislation”, “media literacy” or “educommunication” and “corporate misinformation”. The conclusions show that ther","PeriodicalId":198290,"journal":{"name":"Relaciones Públicas diversas / Diverse Public Relations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116152979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}