Bisma: Jurnal Manajemen最新文献

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Pengaruh Product Usability Dan Cashback Promotion Terhadap Brand Loyalty Layanan Digital Wallet Di Indonesia Pengaruh产品可用性Dan Cashback促销Terhadap品牌忠诚度Layanan数字钱包Di印度尼西亚
Bisma: Jurnal Manajemen Pub Date : 2021-04-01 DOI: 10.23887/bjm.v7i1.28413
I. Putra
{"title":"Pengaruh Product Usability Dan Cashback Promotion Terhadap Brand Loyalty Layanan Digital Wallet Di Indonesia","authors":"I. Putra","doi":"10.23887/bjm.v7i1.28413","DOIUrl":"https://doi.org/10.23887/bjm.v7i1.28413","url":null,"abstract":"Digital Wallet was a financial technology that was currently being used by people in Indonesia. However, the majority of users of this service were less loyal because they often use more than 1 application. In this study the authors analyzed the influence of product usability and cashback promotion factors on brand loyalty of digital wallet service users. The results of this study indicate that the product usability and cashback promotion factors have a significant positive effect on brand loyalty of digital wallet service users both simultaneously and partially. This proves that these two factors are determinants of how loyal the community is to a brand of digital wallet services.","PeriodicalId":197680,"journal":{"name":"Bisma: Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122259871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Pengaruh Kecerdasan Emosional Dan Lingkungan Kerja Karyawan Di CV. Bali Coco Fiber Jembrana 简历中员工的情感智慧和工作环境的影响。巴厘岛可可纤维
Bisma: Jurnal Manajemen Pub Date : 2021-04-01 DOI: 10.23887/bjm.v7i1.29495
Marliana Pasolo, Putu Gede Parma
{"title":"Pengaruh Kecerdasan Emosional Dan Lingkungan Kerja Karyawan Di CV. Bali Coco Fiber Jembrana","authors":"Marliana Pasolo, Putu Gede Parma","doi":"10.23887/bjm.v7i1.29495","DOIUrl":"https://doi.org/10.23887/bjm.v7i1.29495","url":null,"abstract":"This study aims to examine the effect of: (1) Emotional intelligence and work environment on employee performance, (2) Emotional intelligence on employee performance, (3) Work environment on employee performance. This study used a causal quantitative research design, the subjects in this study were all employees at CV Bali Coco Fiber Jembrana, the population in this study was 48 employees.Data collected by structured interview techniques and questionnaires. The results of the research on multiple linear regression analysis show that simultaneously.(1) Emotional intelligence has a positive and significant effect on the work environment, (2) Emotional intelligence has a positive and significant effect on employee performance (3) The work environment has a positive and significant effect on employee performance at CV Bali Coco Fiber.","PeriodicalId":197680,"journal":{"name":"Bisma: Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132664213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Harapan Pelanggan Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PDAM Kabupaten Buleleng 客户期望和服务质量对客户满意度的影响对Buleleng区
Bisma: Jurnal Manajemen Pub Date : 2021-04-01 DOI: 10.23887/bjm.v7i1.29662
Komang Arta Subawa, N. Telagawathi
{"title":"Pengaruh Harapan Pelanggan Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PDAM Kabupaten Buleleng","authors":"Komang Arta Subawa, N. Telagawathi","doi":"10.23887/bjm.v7i1.29662","DOIUrl":"https://doi.org/10.23887/bjm.v7i1.29662","url":null,"abstract":"This research aimed to examine the  customer effect expectations and service quality of customer satisfaction at PDAM Buleleng Regency both partial and simultan. The research design used a quantitative causal. PDAM Buleleng Regency customers as subject and the customer expectation, service quality, customer satisfaction as object,. The sample amounted 80 people. The data from questionnaire and then analyzed used multiple linear regression analysis. The results showed: (1) there are significant effect between customer expectations to  customer satisfaction, (2) between service expectations to customer satisfaction had a positive and significant effect, (3) between service quality to customer satisfaction had a significant effect.","PeriodicalId":197680,"journal":{"name":"Bisma: Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127103696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa 产品质量、促销和品牌形象对购买糖糖品牌咖啡的决定的影响
Bisma: Jurnal Manajemen Pub Date : 2021-04-01 DOI: 10.23887/bjm.v7i1.29290
Vika Ervina, Made Ary Meitriana
{"title":"Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa","authors":"Vika Ervina, Made Ary Meitriana","doi":"10.23887/bjm.v7i1.29290","DOIUrl":"https://doi.org/10.23887/bjm.v7i1.29290","url":null,"abstract":"The purpose of this study was to discover the effect of product quality, promotion and brand image on the purchase decision of Moola Pedawa Coffee. This type of research is associative with a quantitative approach. The population was customers who have bought and consumed Moola Pedawa Coffee for 384 respondents, collected by the purposive sampling technique. The data collection method was using questionnaires. The data analysis technique was using multiple linear regression. Hypothesis tests were conducted using the t test and f test. The results showed that partially and simultaneously product quality, promotion, and brand image have a positively effect on purchase decisions","PeriodicalId":197680,"journal":{"name":"Bisma: Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124447600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Pengaruh Lingkungan Kerja Fisik dan Budaya Organisasi terhadap Kinerja Keryawan PT.Suri Tani Pemuka 该组织的物理和文化环境对该组织的工作环境和文化绩效的影响
Bisma: Jurnal Manajemen Pub Date : 2021-04-01 DOI: 10.23887/bjm.v7i1.30585
Putu Tirza Gresika, Trianasari Trianasari
{"title":"Pengaruh Lingkungan Kerja Fisik dan Budaya Organisasi terhadap Kinerja Keryawan PT.Suri Tani Pemuka","authors":"Putu Tirza Gresika, Trianasari Trianasari","doi":"10.23887/bjm.v7i1.30585","DOIUrl":"https://doi.org/10.23887/bjm.v7i1.30585","url":null,"abstract":"This paper aimed to prove the influence of the physical work environment, culture of organization and work environment, on the performance of employees of PT.Suri Tani Pemuka. This research is a causal quantitative research design, with the data collection method is a survey. The population of this study included all employees of PT. Suri Tani Pemuka, 42 people, with the objects of this research are the work environment, culture of organization, and performance of the employee. This study used multiple linear regression analysis. The results of this research showed that culture of organization has a positive and significant effect on employee performance, it can be seen that the p-value is 0.002 <alpha 0.05, it means that the sig value smaller than the alpha value of 0.05. The work environment and culture of organization have a positive and significant effect on performance of the employee, it can be seen that the coefficient of determination Ryx1x2 is 0.735 which is positive, with a p-value of 0.000 <alpha 0.05, it means that the sig value smaller than the alpha value 0.05.","PeriodicalId":197680,"journal":{"name":"Bisma: Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125716599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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