J-MD: Jurnal Manajemen Dakwah最新文献

{"title":"A, the STRATEGI PEMASARAN JASA LEMBAGA PELATIHAN GARUDA TRAINING AND OUTBOUND UNTUK MENINGKATKAN MINAT MASYARAKAT MUSLIM","authors":"Syahrul dan Syahrul Chusain","doi":"10.24260/j-md.v3i1.756","DOIUrl":"https://doi.org/10.24260/j-md.v3i1.756","url":null,"abstract":"The purpose of this research in general is to find out the Marketing Strategy of Garuda Training and Outbound Training Institute Services to Increase the Interest of the Muslim Community. In detail, this research seeks to get a clear picture of: \u00001) Marketing Segmentation, 2) Marketing Budget, 3) Marketing Budget, and 4) Marketing Mix. The method used in this study is a descriptive method with a qualitative approach. The sources of data in this study are the Director, Operations Manager, Finance Manager, and Consumers of the Garuda Training and Outbound Training Institute. Data collection techniques used by researchers are in-depth interviews, participant and non-participant observation and documentation. \u0000In general, the results of this study conclude that the service marketing strategy carried out by the Garuda Training Institute is quite good in accordance with marketing management theory. However, there are still some shortcomings, namely in terms of time management of members. Specifically, it can be explained as follows. First, the market segmentation that has been carried out has implemented accessible groups and also differentiates these market segments by region (geography). However, the Garuda Training Institute does not divide its market segments based on demographic specifications (religion, age, gender, education level, etc.). Second, the Budgeting carried out by the Garuda Training Institute does not apply the exact amount in its budget because it adjusts from the income of previous activities and will be used for future marketing. Third, conduct marketing timings through social media only at the beginning and end of the year. Because their market segment is from the Department and Agencies. Fourth, offer the program very clearly because it lists what the program is. The prices offered are friendly to consumers' pockets and consumers can also participate in discussing prices with the Institute. The place to do marketing is also clear, namely partnering with the Bajau Hotel which is located right at the tourist spot. Promotions carried out by the Institute use promotions through social media, relations and brochures in places that are partners with the Garuda Training Institute.","PeriodicalId":197225,"journal":{"name":"J-MD: Jurnal Manajemen Dakwah","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124861449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Analisis Strategi Bisnis pada Toko Budiman Sembako Kecamatan Sungai Tebelian, Kalimantan Barat","authors":"Anis Fitri Wati","doi":"10.24260/j-md.v3i1.770","DOIUrl":"https://doi.org/10.24260/j-md.v3i1.770","url":null,"abstract":"Abstract \u0000NZE Fresh Fruits fruit shop is a shop that sells various kinds of fresh fruits. Due to the intense competition in the fruit trade, this fruit shop has its own business strategy. Business strategy aims to achieve long-term goals to be achieved and find the company's position in the industry so that the company can protect itself against competitive pressures. This study aims to analyze business strategies in surviving the increasingly fierce competitive pressures in the market at the NZE Fresh Fruits fruit shop on Jalan Dr. Wahidin near the morning market in Pontianak City. This research was conducted using descriptive qualitative methods by prioritizing interview methods and observation instruments, namely direct observations and assisted by literature studies. This research was conducted by analyzing the external environment and the internal environment through business functions. Then do a SWOT analysis, so that it can produce several alternatives in developing a business strategy for the NZE Fresh Fruits fruit shop. The results of this study indicate that the right strategy for NZE Fresh Fruits fruit shops is the intensive strategy. With these alternative strategies the company can achieve the desired goals and can survive in the face of competitive pressures in the market. \u0000 ","PeriodicalId":197225,"journal":{"name":"J-MD: Jurnal Manajemen Dakwah","volume":"18 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123622853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGI PEMASARAN PEDAGANG AYAM DI PASAR SINAR BERITA KECAMATAN PONTIANAK UTARA KOTA PONTIANAK","authors":"Rizka Amanda","doi":"10.24260/j-md.v3i1.763","DOIUrl":"https://doi.org/10.24260/j-md.v3i1.763","url":null,"abstract":"the marketing strategy carried out by the traders in the news ray market, North Pontianak District, Pontianak City. The type of research used is descriptive research.  The processed data is the result of interviews with traders and buyers in the market.  The development and competition of the business world in the current era of globalization is getting higher.  This study aims to determine the marketing strategy of chicken traders in the method used is qualitative based on observations, interviews, and documentation.  The results showed that the marketing strategy carried out by basic food traders using several strategies, among others, product strategy, timeliness of opening and speed of serving buyers can have an effect on reducing income. Price strategy, price openness is needed in trading, so that the product khiyar (bargaining) process  can be mutually beneficial promotional strategies, where merchants take an emotional approach to foster consumer trust, while at the same time fostering a high social spirit.","PeriodicalId":197225,"journal":{"name":"J-MD: Jurnal Manajemen Dakwah","volume":"172 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133181655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Analisis Strategi Bisnis pada Toko Budiman Sembako Kecamatan Sungai Tebelian, Kalimantan Barat","authors":"Andi L Lolo","doi":"10.24260/j-md.v3i1.757","DOIUrl":"https://doi.org/10.24260/j-md.v3i1.757","url":null,"abstract":"Budiman's grocery store is a shop that sells various kinds of fresh fruits. Due to the tight competition in the food trade, this shop has its own business strategy. Business strategy aims to achieve long-term goals to be achieved and find the company's position in the industry so that the company can protect itself against competitive pressures. This study aims to analyze business strategies in surviving the pressure of intense competition, specifically the Budiman Sembako shop in Penjernang village. This research was conducted using descriptive qualitative methods by prioritizing interview methods and observation instruments, namely direct observations and assisted by literature studies. This research was conducted by analyzing the external environment and the internal environment through business functions. Then do a SWOT analysis, so that it can produce several alternatives in developing a business strategy for Budiman's grocery store. The results of this study indicate that the right strategy for the Budiman Sembako shop is the intensive strategy. With these alternative strategies the company can achieve the desired goals and can survive in the face of competitive pressures in the market. \u0000Keywords: Business Strategy, Business Environment, and SWOT Analysis","PeriodicalId":197225,"journal":{"name":"J-MD: Jurnal Manajemen Dakwah","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122385281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A STRATEGI BISNIS THRIFTING / LELONG DI MASA PANDEMI","authors":"Yekti Purwo Asih","doi":"10.24260/j-md.v3i1.747","DOIUrl":"https://doi.org/10.24260/j-md.v3i1.747","url":null,"abstract":"Thrifting/Used Goods Business Strategy in a Pandemic Period. Department of Da'wah Management. Faculty of Usuludin Adab and Da'wah. Thrifting or used goods business alias auction is a fairly popular business in Pontianak, West Kalimantan. The problem that will be studied here is about how auctioneers sell their wares during this pandemic so that there are no significant losses. The method that the author uses to make this paper by using the method of observation and literature. This research was conducted in order to find out the trading strategies of auctioneers in a time that could be said to be very difficult to interact directly with humans.","PeriodicalId":197225,"journal":{"name":"J-MD: Jurnal Manajemen Dakwah","volume":"448 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129446923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A STRATEGI PONDOK PESANTREN RAUDHATUL ULUM 1 MERANTI DALAM MENGEMBANGKAN KEMANDIRIAN SANTRI TAHUN ANGKATAN 2020 - 2021","authors":"Zaini Suhra Wardi","doi":"10.24260/j-md.v3i1.746","DOIUrl":"https://doi.org/10.24260/j-md.v3i1.746","url":null,"abstract":"The purpose of this study was to determine the Strategy of the Raudhatul Ulum 1 Meranti Islamic Boarding School in Developing Student Independence. This research focuses on 1. The steps for determining the development strategy: 2. The application of the development strategy: 3. Evaluation of the boarding school administrators in developing the independence of students. \u0000In general, the results of this study can be concluded that the independence development strategy carried out by the Raudhatul Ulum 1 Meranti Islamic Boarding School, the first steps of the development strategy, is to analyze the hobbies of students, giving freedom to students in developing their skills. The second implementation of the development strategy consists of determining rules, supervising, providing motivation, providing facilities, punishment for students who violate. The three evaluations of the boarding school administrators are carried out after completing daily activities, once every six months and making reports.","PeriodicalId":197225,"journal":{"name":"J-MD: Jurnal Manajemen Dakwah","volume":"124 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131985580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGI DAKWAH SUFISTIK PETANI (STUDI DAKWAH LEMBAGA PENGKAJIAN AL-MAUNAH AL-KAROMAH) TERHADAP MASYARAKAT DUSUN TANJUNG GUNDUL DESA KARIMUNTING KECAMATAN SUNGAI RAYA KEPULAUAN KABUPATEN BENGKAYANG","authors":"W. K. Dewi, Z. Zulkifli","doi":"10.24260/j-md.v1i1.113","DOIUrl":"https://doi.org/10.24260/j-md.v1i1.113","url":null,"abstract":"The majority of the population who live in the village area work as farmers. Some farmers spend their time in the fields. So, Most farmers find it difficult to worship, especially to praying together in mosques. But, in Tanjung Gundul there is a group of devount people who worship like always praying together in mosque even thought they are a farmers. It turns out they are members of a study institute of Al-Maunah Al-Karomah (Al-Makka). Besides that, they also regularly attend recitation from Al-Makka. It’s show that the strategy of preaching by the Al-Makka to farmers was effective. Therefore this study aims to reveal what strategies are used by da’i from Al-Makka. This research in included in qualitative research. This research method uses a case study. Data collection techniques using interviews, observation, and documentation with data collection tools in the form of researchers themselves, interview guidelines and observation guidelines. Data analysis using data reduction, data presentation and data verification. Data validity test using triangulation and peer deriefing. Based on the analysis carried out, the researcher can conclude that: the sufistic da’wah strategy of farmers implemented by da’’ from Al-Makka, namely da’wah is carried out in the al-hikmah way which adapts to mad’u habits. The majority of mad’u work as farmers, most of time spent on agricultural land. Therefore da’i Al-Makka took this into account by guiding mad’u as well as in agriculture. From an economic-social point of view, it runs smoothly, then the next is from a spritual perspective. Dai made an approach using a sufistic da’wah stategy through the practice of the tarekat teachings ti the peasants. It turns out that non-forcing strategy is in great demand for mad’u.","PeriodicalId":197225,"journal":{"name":"J-MD: Jurnal Manajemen Dakwah","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124145053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KUALITAS PELAYANAN DAN KEPUASAN TERHADAP LOYALITAS MUZAKKI LAZISMU KALBAR","authors":"Ridho Revo Aranda","doi":"10.24260/j-md.v1i1.123","DOIUrl":"https://doi.org/10.24260/j-md.v1i1.123","url":null,"abstract":"Pencapaian penerimaan zakat, infaq dan shadaqah di Indonesia selalu menjadi pembicaraan hangat antara pemerintah, lembaga kemanusiaan dan lembaga ZIS. Lembaga ZIS dituntut membuat program yang inovatif dan kreatif serta meningkatkan kualitas pelayanan dan kepuasan muzakii untuk mendapatkan loyalitas muzakki. Kondisi lembaga ZIS yang baik dapat menarik muzakki untuk menyalurkan dananya ke lembaga. Tujuan dari penelitian ini ialah untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas muzakki. Pengaruh kepuasan terhadap loyalitas muzakki. Serta pengaruh kualitas pelayanan dan kepuasan secara simultan terhadap loyalitas muzakki LAZISMU Kalimantan Barat. Penelitian ini termasuk penelitian kuantitatif. Teknik yang digunakan untuk mengumpulkan data adalah dengan menggunakan kuesioner dan dianalisis dengan SPSS 16.0 Hasil penelitian yang didukung dengan terpenuhinya uji asumsi klasik yaitu uji normalitas, linieritas, heterokedastisitas, autokorelasi dan uji multikolinieritas menunjukkan bahwa variabel  kualitas pelayanan secara parsial berpengaruh positif dan signifikan terhadap loyalitas muzakki LAZISMU Kalbar dibuktikan dengan nilai thitung > ttabel yaitu 3,550 > 2,037. Selanjutnya variabel kepuasan dengan nilai thitung sebesar 2,693 dan ttabel sebesar 2,037 berdasarkan nilai tersebut maka kepuasan secara parsial berpengaruh positif dan signifikan terhadap loyalitas muzakki. Adapun secara simultan juga berpengaruh positif dan signifikan terhadap loyalitas muzakki LAZISMU Kalbar dibuktikan dengan nilai fhitung > ftabel yaitu 37,25>3,29.","PeriodicalId":197225,"journal":{"name":"J-MD: Jurnal Manajemen Dakwah","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114585433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGI DAKWAH PADA MASYARAKAT PERBATASAN INDONESIA (STUDI TERHADAP DAKWAH DI DESA BADAU KECAMATAN BADAU KABUPATEN KAPUAS HULU)","authors":"Mita Hairani","doi":"10.24260/j-md.v1i1.124","DOIUrl":"https://doi.org/10.24260/j-md.v1i1.124","url":null,"abstract":"Penelitian ini dilatarbelakangi oleh berkembangnya Islam diikuti dengan berbagai aspek lainnya di Desa Badau, padahal Desa Badau berada diantara desa lain yang mayoritas penduduknya non muslim. Selain itu, belum ada penelitian tentang strategi dakwah di kawasan perbatasan Desa Badau, padahal kawasan perbatasan merupakan daerah yang rawan akan masuknya ideologi asing sehingga strategi dakwah penting diterapkgtan agar Islam dapat berdiri kokoh. \u0000Tujuan dari penelitian ini adalah untuk mengetahui: 1) Metode yang digunakan  para da’i dalam berdakwah kepada masyarakat perbatasan di Desa Badau; 2) Materi yang disampaikan para da’i dalam berdakwah kepada masyarakat perbatasan di Desa Badau; 3) Media yang digunakan para da’i dalam berdakwah kepada masyarakat perbatasan di Desa Badau; 4) Hambatan dan peluang yang dihadapi para da’i dalam berdakwah kepada masyarakat perbatasan di Desa Badau. \u0000Metode yang digunakan dalam penelitian ini adalah metode kualitatif.Sumber data utama adalah para da’i dan masyarakat Desa Badau sebagai mad’u dakwah.Teknik pengumpulan data yang dilakukan adalah wawancara dan observasi. Analisis data yang digunakan adalah pengumpulan data, reduksi data, display data, penarikan  kesimpulan dan verifikasi. \u0000Hasil penelitian ini menyimpulkan bahwa strategi dakwah di Desa Badau sudah cukup tepat dan sesuai diterapkan pada masyarakat Desa Badau yang mayoritas tingkat pengetahuan keagamannya rendah, hal ini menyebabkan tidak ada ideologi asing yang masuk ke Desa Badau, kesimpulan ini diambil berdasarkan: pertama, metode dakwah yang digunakan oleh para da’i di Desa Badau Kecamatan Badau Kabupaten Kapuas Hulu bervariasi diantaranya dakwah bil-Lisan, bil-Hal, bil-Hikmah, dan al-Mauidzatil Hasanah. Kedua, materi dakwah  yang disampaikan oleh para  da’i di Desa Badau Kecamatan Badau Kabupaten Kapuas Hulu adalah tentang Aqidah dan Fiqh dasar. Ketiga, media dakwah yang digunakan oleh para da’i di Desa Badau Kecamatan Badau Kabupaten Kapuas Hulu belum ada yang khusus karena belum lengkapnya akses media dakwah yang dapat digunakan dan kurangnya pengetahuan da’i tentang penggunaan media dakwah modern.Keempat, Peluang Dakwah di Desa Badau Kecamatan Badau Kabupaten Kapuas Hulu sangat terbuka, diantaranya antusiasme mad’u menerima pesan dakwah dan penggunaan media modern yang belum begitu banyak, sedangkan hambatan dakwahnya adalah kurangnya partisipasi da’i dalam pengembangan dakwah secara intensif. ","PeriodicalId":197225,"journal":{"name":"J-MD: Jurnal Manajemen Dakwah","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125754664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ETIKA BISNIS ISLAM DAN PENERAPAN DALAM USAHA STUDI KASUS PADA TOKO ROTI GEMBUL DI KOTA PONTIANAK","authors":"Permadi Permadi, Raziki Waldan","doi":"10.24260/j-md.v1i1.110","DOIUrl":"https://doi.org/10.24260/j-md.v1i1.110","url":null,"abstract":"Dunia perbakeryan di Kota Pontianak sudah mulai berkembang. Diantaranya ada Kota Raja, D’Bread Recipe, Rajawali Bakery, Roti Gemes dan masih banyak lagi. Namun fokus penelitian ini mengacu kepada Roti Gembul. Roti Gembul adalah bagian unit bisnis dari Pondok Modern Munzalan Ashabul Yamin. Roti Gembul punya rutinitas yang berbeda dari usaha produk roti lain yaitu menutup outlet-outlet ketika menjelang waktu shalat. Penelitian ini bertujuan untuk mengetahui konsep dan penerapan etika bisnis Islam yang ada pada toko Roti Gembul di Kota Pontianak. Penelitian ini adalah deskriptif-kualitatif. Sumber penelitian adalah toko Roti Gembul yang ada di Kota Pontianak. Teknik pengumpulan data yang digunakan adalah wawancara, observasi, dan dokumentasi. Analisis data yang digunakan adalah pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Untuk teknik pemeriksaan keabsahan data yang digunakan adalah trianggulasi dan member check. Hasil penelitian ini menyimpulkan bahwa: (1) konsep etika bisnis Islam yang diterapkan pada Roti Gembul adalah konsep tauhid, konsep akhlak, konsep kejujuran, konsep adil serta konsep halal dan haram, dan (2) penerapan etika bisnis Islam pada Roti Gembul adalah memberikan standar wajib kepada anggota untuk melaksanakan shalat tepat waktu dan membaca Al-Quran setiap hari minimal satu halaman dan standar pelayanan dengan salam, senyum sapa,  menanyakan nama pembeli, kemudian mengucapkan salam sambil mendoakan pembeli.","PeriodicalId":197225,"journal":{"name":"J-MD: Jurnal Manajemen Dakwah","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133722247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}