Asian Journal of Managerial Science最新文献_第10页

Sales Professionals’ Perspective on Digital Marketing in Indian Pharmaceutical Industry 销售人员对印度制药行业数字营销的看法

Asian Journal of Managerial Science Pub Date : 2019-02-05 DOI: 10.51983/ajms-2019.8.1.1355

Manish Kumar, B. Londhe

{"title":"Sales Professionals’ Perspective on Digital Marketing in Indian Pharmaceutical Industry","authors":"Manish Kumar, B. Londhe","doi":"10.51983/ajms-2019.8.1.1355","DOIUrl":"https://doi.org/10.51983/ajms-2019.8.1.1355","url":null,"abstract":"Indian pharmaceutical industry is one amongst the leading players of pharmaceutical industry around the world. In present digital times, every aspect of the society has been digitalized. There are major transitions noted in pharmaceutical industry as well. Digital technology, has changed the working methods and emerged, as a cost effective means, with impressive target reach around the world. Yet, this platform, is not being utilized to its complete potential, due to the lack of awareness, acceptability and the deficient training of the working personnel. The marketing and sales professionals had a major impact of the digitalization on their working methods. It has changed the traditional marketing methods of industry, resulting in the urgent need of up-gradation of the skills of sales professionals. Hence, the views, trainings, awareness and acceptability of sales professionals regarding the digital technology is essential and must be kept into consideration for success of the industry. This is an indispensable component for any pharmaceutical company to attain growth and stand at par with the other pharmaceutical giants around the world. In this study, data of 303 sales professionals was collected and analyzed, recording their perspectives on digital marketing. We found that these professionals were aware and had good acceptability for the same. Most commonly used tools were website promotions, social media advertising, awareness campaigns, creation and management of subject related blogs. These professionals used it extensively on a day-to-day basis, for the maximal benefit of the company with providing the comfort of digitalization to their customers and other users.","PeriodicalId":191546,"journal":{"name":"Asian Journal of Managerial Science","volume":"127 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116427150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Organisation Support Practices and Its Importance for Repatriates: An Empirical Study 组织支持实践及其对归国人员的重要性:一个实证研究

Asian Journal of Managerial Science Pub Date : 2019-02-05 DOI: 10.51983/ajms-2019.8.1.1447

Muniza Aftab, Mohammad Israrul Haque, M. Ganaie

引用次数: 0

A Study on Women Entrepreneurs in Samayapuram, Tiruchirappalli District, Tamil Nadu 泰米尔纳德邦Tiruchirappalli区Samayapuram女企业家研究

Asian Journal of Managerial Science Pub Date : 2019-02-05 DOI: 10.51983/ajms-2019.8.1.1468

P. Sundari, G. Gannasekaran

引用次数: 1

An Empirical Analysis of Food Security and Public Distribution System 粮食安全与公共分配制度的实证分析

Asian Journal of Managerial Science Pub Date : 2019-02-05 DOI: 10.51983/ajms-2019.8.1.1444

K. Mohan Reddy

引用次数: 0

A Study on the Role of National Housing Bank (NHB) in Housing Finance 国民住房银行在住房金融中的作用研究

Asian Journal of Managerial Science Pub Date : 2019-02-05 DOI: 10.51983/ajms-2019.8.1.1353

C. Jeevanandam, M. Veerappan

引用次数: 1

Creating Wealth for Shareholders: Evaluating the Performance of Merging Companies 为股东创造财富:并购公司绩效评价

Asian Journal of Managerial Science Pub Date : 2019-02-05 DOI: 10.51983/ajms-2019.8.1.1471

V. Shanthaamani, V. Usha

{"title":"Creating Wealth for Shareholders: Evaluating the Performance of Merging Companies","authors":"V. Shanthaamani, V. Usha","doi":"10.51983/ajms-2019.8.1.1471","DOIUrl":"https://doi.org/10.51983/ajms-2019.8.1.1471","url":null,"abstract":"Mergers and Acquisitions as business strategies are widely used to increase the wealth of shareholders and the corporate performance. Shareholders wealth may be influenced by many factors such as the corporate performance, deal type, geographic location of the company and so on. The study is conducted with three main objectives of assessing the impact of merger announcements on merging companies’ share prices, analyse the nature of shareholders’ returns of the merging companies and assess the determinants of shareholders returns. NSE listed companies which have made merger announcements during the period of 1st January 2012 to 31st December 2017 shall constitute the sample population for the research, while 40 merger announcements of computer software industry have been taken as sample size. Mean adjusted model has been used for calculating the abnormal returns while the statistical tools of paired samples t-test, ANOVA and multiple regressions have been used for analyzing data. Results of the research reveal that merger announcements exert significant impact on share prices. Further, shareholders wealth has witnessed an increase after the merger announcements. Finally, shareholders wealth has not been affected by the company’s performance.","PeriodicalId":191546,"journal":{"name":"Asian Journal of Managerial Science","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132296030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Assessment of Objectivity Convergence of Fuzzy TOPSIS Method Extended With Rank Order Weights in Group Decision Making 群决策中秩序权扩展模糊TOPSIS方法的客观性收敛性评价

Asian Journal of Managerial Science Pub Date : 2018-11-05 DOI: 10.51983/ajms-2018.7.3.1347

Ayan Chattopadhyay, Upasana Bose

引用次数: 1

Effective Marketing Channels of Paddy in Keerapalayam Block in Cuddalore District, Tamil Nadu 泰米尔纳德邦库德洛尔区Keerapalayam街区稻谷的有效营销渠道

Asian Journal of Managerial Science Pub Date : 2018-11-05 DOI: 10.51983/ajms-2018.7.3.1350

C. Ramesh

{"title":"Effective Marketing Channels of Paddy in Keerapalayam Block in Cuddalore District, Tamil Nadu","authors":"C. Ramesh","doi":"10.51983/ajms-2018.7.3.1350","DOIUrl":"https://doi.org/10.51983/ajms-2018.7.3.1350","url":null,"abstract":"Agricultural marketing plays a vital role in agricultural development which is a pre-requisite for development in other sectors and for the overall development of the economy. The agricultural marketing is defined as the operations involved in the movement of food and raw materials from the farmers to the final consumer and the effect of such operations on producers and middlemen (Singh 1984). In India, there exists an elaborate and inter-connected system of agricultural produce markets through which the produce flows from the producer to the consumer. The market system in India comprises 30,000 rural primary markets, 7,000 wholesale assembling markets at the secondary stage and terminal distribution markets in every urban city or town (Ramaswamy 1995). An efficient marketing is a sine qua non in the economy of all countries, in general and of agricultural countries, in particular. It definitely exerts a powerful influence on country’s production and consumption pattern; it plays a prominent role in regulating supply and demand; and it helps in the elimination of duplication of services and wastages of valuable resources. The present study is confined to the study of marketing system of food crops namely paddy in Cuddalore District. Hence, the present chapter makes an attempt to study the marketing system in terms of storage, marketing channels and the like. Further, an attempt has been made to anlayse marketing cost, marketing margin, price-spread and marketing efficiency. For better exposition, the present study is organised under the following headings: Marketable surplus of paddy; Storage, cost of storage and Net gains earned by storage; Market Structure; Marketing cost, Marketing margin and Price-spread; Marketing Efficiency and Marketing problems","PeriodicalId":191546,"journal":{"name":"Asian Journal of Managerial Science","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128042053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Sustainable Agricultural Development in India with Special Reference to Jammu and Kashmir: A Macro Analysis 印度农业可持续发展与查谟和克什米尔:宏观分析

Asian Journal of Managerial Science Pub Date : 2018-11-05 DOI: 10.51983/ajms-2018.7.3.1345

W. Khan, A. Jamal, A. Shah

引用次数: 0

Customer Satisfaction towards BSNL in Salem City, Tamil Nadu 泰米尔纳德邦塞勒姆市BSNL用户满意度

Asian Journal of Managerial Science Pub Date : 2018-11-05 DOI: 10.51983/ajms-2018.7.3.1331

S. Vijay Arun, M. Chandrasekaran

{"title":"Customer Satisfaction towards BSNL in Salem City, Tamil Nadu","authors":"S. Vijay Arun, M. Chandrasekaran","doi":"10.51983/ajms-2018.7.3.1331","DOIUrl":"https://doi.org/10.51983/ajms-2018.7.3.1331","url":null,"abstract":"The customer satisfaction is the main goal of every business organization. In this competitive business scenario each and every activity starts and ends with the customer. In the present scenario, the telecommunication is lifeblood for every business activities. Even in this industry there prevails a stiff competition between the service providers. The objectives of the study are to study the customer satisfaction level towards BSNL services; the influence of demographic variables of the respondents; usage level of various BSNL schemes; the operational performance. The major purpose of descriptive research is description of state of affairs, as it exists at present. Simple random sampling method is used to collect data. The size of the sample is 50. The respondents of the study are part of population of Salem city. Both primary and secondary data is used. The data has been mainly analyzed by using the Percentage analysis, Student ‘t’ test and One way ANOVA ‘f’ test. most of the respondents are not much satisfied with the features of the phone provided by BSNL when compare to other private landline providers, significant weight age should be given by the BSNL. Most of the respondents are not aware of various schemes. It is identified that the service provided by BSNL is at satisfactory level to the respondent’s. But most of the respondents are not satisfied with the features of the phone. BSNL should focus on the promotional measures as equal to the private service providers to enhance their service activity to satisfy their customers.","PeriodicalId":191546,"journal":{"name":"Asian Journal of Managerial Science","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130759884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0