泰米尔纳德邦库德洛尔区Keerapalayam街区稻谷的有效营销渠道

C. Ramesh
{"title":"泰米尔纳德邦库德洛尔区Keerapalayam街区稻谷的有效营销渠道","authors":"C. Ramesh","doi":"10.51983/ajms-2018.7.3.1350","DOIUrl":null,"url":null,"abstract":"Agricultural marketing plays a vital role in agricultural development which is a pre-requisite for development in other sectors and for the overall development of the economy. The agricultural marketing is defined as the operations involved in the movement of food and raw materials from the farmers to the final consumer and the effect of such operations on producers and middlemen (Singh 1984). In India, there exists an elaborate and inter-connected system of agricultural produce markets through which the produce flows from the producer to the consumer. The market system in India comprises 30,000 rural primary markets, 7,000 wholesale assembling markets at the secondary stage and terminal distribution markets in every urban city or town (Ramaswamy 1995). An efficient marketing is a sine qua non in the economy of all countries, in general and of agricultural countries, in particular. It definitely exerts a powerful influence on country’s production and consumption pattern; it plays a prominent role in regulating supply and demand; and it helps in the elimination of duplication of services and wastages of valuable resources. The present study is confined to the study of marketing system of food crops namely paddy in Cuddalore District. Hence, the present chapter makes an attempt to study the marketing system in terms of storage, marketing channels and the like. Further, an attempt has been made to anlayse marketing cost, marketing margin, price-spread and marketing efficiency. For better exposition, the present study is organised under the following headings: Marketable surplus of paddy; Storage, cost of storage and Net gains earned by storage; Market Structure; Marketing cost, Marketing margin and Price-spread; Marketing Efficiency and Marketing problems","PeriodicalId":191546,"journal":{"name":"Asian Journal of Managerial Science","volume":"9 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Effective Marketing Channels of Paddy in Keerapalayam Block in Cuddalore District, Tamil Nadu\",\"authors\":\"C. Ramesh\",\"doi\":\"10.51983/ajms-2018.7.3.1350\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Agricultural marketing plays a vital role in agricultural development which is a pre-requisite for development in other sectors and for the overall development of the economy. The agricultural marketing is defined as the operations involved in the movement of food and raw materials from the farmers to the final consumer and the effect of such operations on producers and middlemen (Singh 1984). In India, there exists an elaborate and inter-connected system of agricultural produce markets through which the produce flows from the producer to the consumer. The market system in India comprises 30,000 rural primary markets, 7,000 wholesale assembling markets at the secondary stage and terminal distribution markets in every urban city or town (Ramaswamy 1995). An efficient marketing is a sine qua non in the economy of all countries, in general and of agricultural countries, in particular. It definitely exerts a powerful influence on country’s production and consumption pattern; it plays a prominent role in regulating supply and demand; and it helps in the elimination of duplication of services and wastages of valuable resources. The present study is confined to the study of marketing system of food crops namely paddy in Cuddalore District. Hence, the present chapter makes an attempt to study the marketing system in terms of storage, marketing channels and the like. Further, an attempt has been made to anlayse marketing cost, marketing margin, price-spread and marketing efficiency. For better exposition, the present study is organised under the following headings: Marketable surplus of paddy; Storage, cost of storage and Net gains earned by storage; Market Structure; Marketing cost, Marketing margin and Price-spread; Marketing Efficiency and Marketing problems\",\"PeriodicalId\":191546,\"journal\":{\"name\":\"Asian Journal of Managerial Science\",\"volume\":\"9 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-11-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Asian Journal of Managerial Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.51983/ajms-2018.7.3.1350\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asian Journal of Managerial Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.51983/ajms-2018.7.3.1350","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1

摘要

农业营销在农业发展中起着至关重要的作用,农业发展是其他部门发展和经济整体发展的先决条件。农业市场营销被定义为食品和原材料从农民到最终消费者的运动所涉及的操作以及这种操作对生产者和中间商的影响(Singh 1984)。在印度,存在着一个复杂而相互联系的农产品市场系统,农产品通过这个系统从生产者流向消费者。印度的市场体系包括30,000个农村初级市场,7,000个二级批发组装市场和每个城市或城镇的终端分销市场(Ramaswamy 1995)。有效的销售是所有国家,特别是农业国家经济的必要条件。它无疑对一个国家的生产和消费模式产生了强大的影响;它在调节供需方面作用突出;它有助于消除服务的重复和宝贵资源的浪费。本研究仅限于库达洛尔地区粮食作物即水稻的销售系统研究。因此,本章尝试从仓储、营销渠道等方面对营销体系进行研究。并对营销成本、营销边际、价差和营销效率进行了分析。为了更好地说明,本研究按以下标题组织:可销售的水稻剩余;存储、存储成本和存储获得的净收益;市场结构;营销成本、营销利润与价差营销效率与营销问题
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Effective Marketing Channels of Paddy in Keerapalayam Block in Cuddalore District, Tamil Nadu
Agricultural marketing plays a vital role in agricultural development which is a pre-requisite for development in other sectors and for the overall development of the economy. The agricultural marketing is defined as the operations involved in the movement of food and raw materials from the farmers to the final consumer and the effect of such operations on producers and middlemen (Singh 1984). In India, there exists an elaborate and inter-connected system of agricultural produce markets through which the produce flows from the producer to the consumer. The market system in India comprises 30,000 rural primary markets, 7,000 wholesale assembling markets at the secondary stage and terminal distribution markets in every urban city or town (Ramaswamy 1995). An efficient marketing is a sine qua non in the economy of all countries, in general and of agricultural countries, in particular. It definitely exerts a powerful influence on country’s production and consumption pattern; it plays a prominent role in regulating supply and demand; and it helps in the elimination of duplication of services and wastages of valuable resources. The present study is confined to the study of marketing system of food crops namely paddy in Cuddalore District. Hence, the present chapter makes an attempt to study the marketing system in terms of storage, marketing channels and the like. Further, an attempt has been made to anlayse marketing cost, marketing margin, price-spread and marketing efficiency. For better exposition, the present study is organised under the following headings: Marketable surplus of paddy; Storage, cost of storage and Net gains earned by storage; Market Structure; Marketing cost, Marketing margin and Price-spread; Marketing Efficiency and Marketing problems
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信