{"title":"Group-swinging as a strategic approach to curating multiple minority identities online: A study of lesbian gamers","authors":"Zizhong Zhang, Haixin Mu, Don Lok Tung Chui","doi":"10.1177/14614448241291990","DOIUrl":"https://doi.org/10.1177/14614448241291990","url":null,"abstract":"Building upon platform-swinging, this study introduces the concept of identity-driven “group-swinging” within a single platform, focusing on how users with multiple minority identities strategically curate corresponding identities through this process. Collecting all created and engaged posts ( n = 31,084) from 102 lesbian gamers in both lesbian gamer and female gamer groups, this research utilizes structural topic modeling to delineate their productive and consumptive curation across different groups. The results indicate that lesbian gamers often prioritize discussions on women and queer issues within the female gamer community while presenting a more gamer-centric identity in the lesbian gamer community. Group-swinging emerges as an optimal strategy for exploring a balance between belongingness and distinctiveness, enabling lesbian gamers to navigate their multiple minority identities effectively. This study enriches the understanding of identity curation and optimal distinctiveness theory, offering plausible strategies for the online resilience of marginalized groups within the polymedia context.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"37 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142594770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“PoV: You are reading an academic article.” The memetic performance of affiliation in TikTok’s platform vernacular","authors":"Tommaso Trillò","doi":"10.1177/14614448241290234","DOIUrl":"https://doi.org/10.1177/14614448241290234","url":null,"abstract":"This article investigates the characteristics and communicative values of the popular PoV meme on TikTok to uncover mechanisms of community building on the platform. An analysis of the content, form, and stance of 250 videos revealed that creators of PoV memes lip-sync to audio remediated from pop culture and mimic how they imagine “you” would act in a given scenario. I offer the concept of “echoic affiliation” to describe how PoV memes leverage TikTok’s “use this sound” function to construct ephemeral bonds between users. Furthermore, PoV memes textually articulate multiple perspectives, producing intersubjective encounters that reflect a platform imaginary in which “the algorithm” efficiently clusters similar people on the same “side” of the app. In the conclusions, I present a novel definition of PoV memes and reflect on the pivotal role of affiliation for TikTok’s platform vernacular.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"9 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142594765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sara Van Bruyssel, Ralf De Wolf, Mariek Vanden Abeele
{"title":"From bliss to burden: An ethnographic inquiry into how social, material and individual obstacles to digital well-being shape everyday life","authors":"Sara Van Bruyssel, Ralf De Wolf, Mariek Vanden Abeele","doi":"10.1177/14614448241288159","DOIUrl":"https://doi.org/10.1177/14614448241288159","url":null,"abstract":"Drawing from a two-year ethnography with sixteen adults in Flanders and Brussels, Belgium, this study disentangles the social, material, and individual obstacles experienced in day-to-day life that hinder and foster digital well-being. Findings show how these obstacles are interrelated, laying bare the tensions that cut across social relations, digital devices, and spaces. Moreover, (gendered) responsibilities and social relations impact whether someone can, or even desires, to overcome obstacles to digital well-being. We thus observed a “constrained agency” that limited individual efforts in feeling digitally well. Emphasizing the relational characteristics of connected everyday life, the study argues that identifying where agency is constrained can make visible the layers and tensions in people’s experiences with digital media use. To put this into practice, we echo the call for a re-imagination of digitized everyday life that questions underlying inequalities and privileges, seeing a need for individual and collective strategies that can foster sustainable digital well-being.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"29 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142594771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“It’s between me and myself”: Inverse parasocial relationships in addressing (imagined) podcast listeners","authors":"Tzlil Sharon, Nicholas A. John","doi":"10.1177/14614448241287913","DOIUrl":"https://doi.org/10.1177/14614448241287913","url":null,"abstract":"This article explores how podcasters address their invisible—and thus imagined—audience. Based on in-depth interviews, we examine how different ways of imagining the listener evoke specific strategies of addressivity and analyze the connection between these imaginaries and the concept of intimacy as understood and performed by podcasters. We introduce a working definition of the “imagined podcast listener” and present a typology of eight types of imagined relationships between podcaster and audience. By juxtaposing these findings with the contexts in which podcasters describe “intimacy,” we argue that while podcasters may envision a diverse audience, their perception of intimacy within their podcasts often reflects a self-centered imaginary of the listener. We describe this phenomenon as an inverse parasocial relationship, as it reverses the direction of the illusory connection between media personae and their audiences. Despite the potential of podcasting to foster dialogue, we highlight its tendency to promote inward-directed addressivity.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"6 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142555940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mengyu Li, Jiyoun Suk, Yini Zhang, Jon C. Pevehouse, Yibing Sun, Hyerin Kwon, Ruixue Lian, Rui Wang, Xinxia Dong, Dhavan V. Shah
{"title":"Platform affordances, discursive opportunities, and social media activism: A cross-platform analysis of #MeToo on Twitter, Facebook, and Reddit, 2017–2020","authors":"Mengyu Li, Jiyoun Suk, Yini Zhang, Jon C. Pevehouse, Yibing Sun, Hyerin Kwon, Ruixue Lian, Rui Wang, Xinxia Dong, Dhavan V. Shah","doi":"10.1177/14614448241285562","DOIUrl":"https://doi.org/10.1177/14614448241285562","url":null,"abstract":"This study proposes affordances for discursive opportunities (ADO) as a theoretical framework that leverages the concept of technological affordances and the theory of discursive opportunities to understand platform potential in shaping social media activism. Specifically, ADO underscores how social media platform affordances (e.g., algorithmic curation, shared group identity and culture, connectivity) shape movement visibility, resonance, and legitimacy, all of which can mobilize activism efforts. We further situate our discussion in the cross-platform context to explore both differences and interconnections between different platforms in facilitating digital activism. By analyzing 20,363,128 English posts related to the #MeToo movement from 2017 to 2020 on Twitter, Facebook, and Reddit using supervised machine learning and time series analysis, we reveal platform variations in affording discursive opportunities for visibility, resonance, and legitimacy, which shape activism efforts differently across platforms. We also find a unidirectional relationship from activism on Twitter and Reddit to activism on Facebook.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"136 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142541381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Beyond magic: Prompting for style as affordance actualization in visual generative media","authors":"Nataliia Laba","doi":"10.1177/14614448241286144","DOIUrl":"https://doi.org/10.1177/14614448241286144","url":null,"abstract":"As a sociotechnical practice at the nexus of humans, machines, and visual culture, text-to-image generation relies on verbal prompts as the primary technique to guide generative models. To align desired aesthetic outcomes with computer vision, human prompters engage in extensive experimentation, leveraging the model’s affordances through prompting for style. Focusing on the interplay between machine originality and repetition, this study addresses the dynamics of human-model interaction on Midjourney, a popular generative model (version 6) hosted on Discord. It examines style modifiers that users of visual generative media add to their prompts and addresses the aesthetic quality of AI images as a multilayered construct resulting from affordance actualization. I argue that while visual generative media holds promise for expanding the boundaries of creative expression, prompting for style is implicated in the practice of generating a visual aesthetic that mimics paradigms of existing cultural phenomena, which are never fully reduced to the optimized target output.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"15 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142541382","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“They don’t mean to hurt”: Female gamers’ reluctance in recognizing and confronting sexism in gaming as an online-offline juxtaposition","authors":"Ziyu Deng","doi":"10.1177/14614448241287831","DOIUrl":"https://doi.org/10.1177/14614448241287831","url":null,"abstract":"Female gamers have long suffered from gender-based online abuse in the gaming community. Apart from commonly observed quitting and gender-masking behaviors from female gamers, this study explores what female gamers understand as sexism, how female gamers react to it, and why they choose certain reactions instead of others. Findings show that female gamers are keenly conscious of normalized sexism in gaming culture, and thus often prioritize preventing personal interaction with strangers online, resulting in their shared preference for gaming with trusted acquaintances, which makes gaming an online-offline juxtaposition. Shouldering gender norms in doubled dimensions of gaming and specific real-life relationships, female gamers thus become reluctant to recognize and confront less violent sexism from male acquaintances. Female gamers’ strategic self-protection, although gaining them relatively safer gaming spaces, also consolidates sexism in gaming, and further suggests gaming as a critical social space for reproducing broader gender inequalities.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"86 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142541380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Debunking the corporate paint shop: Examining the effects of misleading corporate social responsibility claims on social media","authors":"Britta C Brugman, Dian van Huijstee, Ellen Droog","doi":"10.1177/14614448241288482","DOIUrl":"https://doi.org/10.1177/14614448241288482","url":null,"abstract":"Misinformation thrives on social media, prompting much research into social media interventions such as debunks. This paper tests debunking’s effectiveness against an understudied but prominent form of online misinformation: misleading organizational claims of corporate social responsibility, or CSR-washing. British participants ( N = 657) took part in a preregistered experiment with a 2 (debunk: present, absent) x 3 (CSR-washing: greenwashing, bluewashing, purplewashing) between-subjects design. They saw an Instagram ad from a fictional clothing company that showcased its dedication to environmental sustainability, gender equality in the workplace, or the elimination of child labor. Half of the participants then received a debunk. Unlike most previous research which showed continued influence of misinformation after debunking, we found that the debunks were very effective: they reversed the persuasive effects of CSR-washing, resulting in negative brand attitudes and low purchase intentions. Several explanations for this finding are discussed, highlighting CSR-washing’s distinctiveness from many other forms of misinformation.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"12 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142519440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Perceiving AI intervention does not compromise the persuasive effect of fact-checking","authors":"Je Hoon Chae, David Tewksbury","doi":"10.1177/14614448241286881","DOIUrl":"https://doi.org/10.1177/14614448241286881","url":null,"abstract":"Efforts to scale up fact-checking through technology, such as artificial intelligence (AI), are increasingly being suggested and tested. This study examines whether previously observed effects of reading fact-checks remain constant when readers are aware of AI’s involvement in the fact-checking process. We conducted three online experiments ( N = 3,978), exposing participants to fact-checks identified as either human-generated or AI-assisted, simulating cases where AI fully generates the fact-check or automatically retrieves human fact-checks. Our findings indicate that the persuasive effect of fact-checking, specifically in increasing truth discernment, persists even among participants without a positive prior attitude toward AI. Additionally, in some cases, awareness of AI’s role reduced perceived political bias in fact-checks among Republicans. Finally, neither AI-generated nor human fact-checks significantly affected participants’ feelings toward or their perceptions of the competence of the targeted politicians.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"222 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142486714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How to prevent deception: A study of digital deception in “visual poverty” livestream","authors":"Kun Yang","doi":"10.1177/14614448241285443","DOIUrl":"https://doi.org/10.1177/14614448241285443","url":null,"abstract":"This study, grounded in the interpersonal deception theory (IDT), aims to analyze the new form of digital deception known as “visual poverty” in livestreaming rooms. Through a multimodal discourse analysis of the collected data, this study found three distinct linguistic strategies employed in “visual poverty” livestream: illocutionary strategy, discourse strategy, and nonverbal strategy. These strategies are designed to achieve three interactional goals: constructing a false identity, reinforcing credibility, and gaining economic benefits. Based on these findings, this study further analyzed why it is difficult to detect digital deception and proposed suggestions to prevent it. This study theoretically proposes online IDT and offers practical suggestions for preventing digital deception, bearing both theoretical and practical significance.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"49 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142451385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}