International Journal of Green Tourism Research and Applications最新文献

{"title":"Marketing communication strategy using online platforms to build brand image at The Westin Resort Nusa Dua Bali","authors":"I. Andika, Politeknik Negeri Bali, N. L. E. Armoni, I. G. Mudana, I. Widana","doi":"10.31940/IJOGTRA.V3I1.1988","DOIUrl":"https://doi.org/10.31940/IJOGTRA.V3I1.1988","url":null,"abstract":"Purpose, in simple words tell readers about the aim of this research. Research methods, give name, brand, type of tools, methods, software, review, and survey that have been used to do this research. Results and discussion, write only main results and discussion in few words. A summary of your key findings. An explanation of why your findings and key message contribute to the field/s. No formula needed and avoid quotes and extensive references. (maximum 250 words). The purpose of this research is to determine the strengths, weaknesses, opportunities and threats of marketing communication in building brand image, to find out the marketing communication strategy that should be used by marketing communication departments in building brand image. Data collection methods used were observation, interviews, documentation and questionnaires. The analysis techniques used are qualitative descriptive analysis, quantitative descriptive analysis, Internal Factor Analysis Summary (IFAS) Matrix, External Factor Analysis Summary (EFAS) Matrix, Internal-External Matrix (IE), and SWOT Analysis. The results showed that there were internal and external factors that influence marketing communication conducted by the marketing communication department at The Westin Resort Nusa Dua, Bali. Based on the results of IFAS matrix analysis, the main strengths are good relations with all partners, the media, influencers, guests and also the community, while the main weaknesses are responding to complaints and providing solutions to trip advisor reviews, OTA reviews and also social media. Based on the results of the EFAS matrix analysis, it is known that the main opportunity is technological development while the minor threats faced are The Westin Resort Nusa Dua, Bali position in the competition and natural disasters such as volcanic eruptions, earthquakes, floods, etc. The results of the IE matrix research showed the company position in the Growth (Cell V). SWOT analysis produces 6 alternative marketing communication strategies that can be used in building brand image.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121794078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of service quality by front office department at Alila Villas Uluwatu","authors":"I. K. Aryatmaja, Politeknik Negeri Bali, N. Astuti, Lien Darlina, I. Sutama, Tyas Raharjeng Pamularsih","doi":"10.31940/IJOGTRA.V3I1.2072","DOIUrl":"https://doi.org/10.31940/IJOGTRA.V3I1.2072","url":null,"abstract":"This study aims to determine the service quality and efforts of the Front Office department at Alila Villas Uluwatu in maintaining and improving the quality of its services. This research used a descriptive statistical analysis with purposive sampling method and collecting data using the method of observation, interviews, literature study, and documentation. The results on this research was the service quality of the Front Office department at Alila Villas Uluwatu are good and optimal. The quality service of Front Office department at Alila Villas Uluwatu based on 5 variables, namely tangible, reliability, responsiveness, assurance and empathy. The analysis results showed that all variables has greater percentage of positive reviews than negative reviews. The advice that can be given is to inform more clearly about the location in each Front Office section such as the lobby and villa.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125074294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of service quality towards repeater guest satisfaction at The Samaya Seminyak","authors":"Ika Fitri Kurnia Sari, Soul Bites, I. Mataram, D. S. Antara, N. Murni, Politeknik Negeri Bali","doi":"10.31940/IJOGTRA.V3I1.2026","DOIUrl":"https://doi.org/10.31940/IJOGTRA.V3I1.2026","url":null,"abstract":"The purpose of this study was to determine how satisfied the repeater guest were with the performance of The Samaya Seminyak and to know indicators that had to be improved in order to increase the satisfaction of the repeater guest. The method used is Servqual Test and Important Performance Analysis as the tools to measure repeater guest satisfaction on the existing performance of The Samaya Seminyak. Data were collected from 75 questionnaires repeater guest. Measurement of repeater guest satisfaction was using the theory of 5 dimensions of service quality those are tangible, reliability, responsiveness, assurance, and empathy. The quality of service available at The Samaya Seminyak was unable to meet the quality of service desired by repeater guest. Analysis of service quality is resolved by Servqual test, where 10 out of 15 indicators produce negative gaps, and 5 indicators produce positive gaps. The services that need to be improved in order to increase the satisfaction of repeater guest are indicators of the accuracy and speed of the host and butler staff in providing services appropriately, the ability in providing services to the guests, the ability of the host and butler staff in understanding guests’ wishes quickly, host and butler staff initiative in providing assistance, and host and butler staff knowledge about the products offered.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115431594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Forest supports living on earth: awareness of the youth at Jembrana Regency Bali Province Indonesia","authors":"N. Ernawati, Politeknik Negeri Bali, I. W. Arjana, N. Nadra","doi":"10.31940/IJOGTRA.V3I1.2388","DOIUrl":"https://doi.org/10.31940/IJOGTRA.V3I1.2388","url":null,"abstract":"Locals awareness of the importance of forest in sustaining the earth plays an important role in the success of forest conservation. Using forest as an agricultural area without depriving its main function requires awareness of the farmers including the people living around the forest. This study examines the level of awareness of the Youth at Jembrana Regency particularly the elementary, junior high and senior high school students regarding the importance of forest supporting living on earth. This research is a qualitative study exploring the response of the youth to a question: how forest support living on earth? The results indicate three types of awareness: 1) Fully aware of the function of the forest and a harmonious co-exist with forest farmers, 2) Forest for economic benefit, and 3) Only focus on forest issues and conservation. It is expected that the study results could become a reference for people, organization and relevant authority concern regarding the forest conservation particular in Jembrana Regency.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134180942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Contribution of online platform reservations to increase room occupancy at The Haven Hotel Bali Seminyak","authors":"Ayu Widya Wulandari, Politeknik Negeri Bali, B. Susanto, N. Triyuni, N. Sarja, I. K. Budarma","doi":"10.31940/IJOGTRA.V3I1.2071","DOIUrl":"https://doi.org/10.31940/IJOGTRA.V3I1.2071","url":null,"abstract":"This study discusses the contribution of online platform reservations to room occupancy rates at The Haven Hotel Bali Seminyak. The purpose of this study is to determine the contribution of online platform reservations to room occupancy rates and to find out which online platforms contributed the most. Data collection methods used are observation, interview, documentation. The analysis technique used is quantitative descriptive statistics. The results of this study stated that the contribution of the average percentage of online platforms for four years always fluctuates every year. Expedia for the last four years contributed 21.63% room occupancy rate, Booking.com for the last four years contributed 21.50% room occupancy rate, Agoda for the last four years contributed 10.66% room occupancy rate, Traveloka for four last year contributed 1.51% room occupancy rate, Hotelbed for the last four years contributed 2.14% room occupancy rate. Expedia contributed the most, viz 21.63% of room occupancy rate contribution for the last four years.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"124 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133270429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Guest satisfaction level towards bartender services at the Melia Bali Hotel’s Tapas Bar","authors":"G. Perdana, Gateaways Bali, I. Elistyawati, I. Oka, I. Astawa, Gede Ginaya, Politeknik Negeri Bali","doi":"10.31940/IJOGTRA.V3I1.2394","DOIUrl":"https://doi.org/10.31940/IJOGTRA.V3I1.2394","url":null,"abstract":"The purpose of this study was to determine the level of guest satisfaction with bartender services and efforts made by bartenders to increase guest satisfaction at the Melia Bali Hotel’s Tapas Bar. Data was obtained by distributing questionnaires that have been tested for validity and reliability, with a total sample of 60 respondents. Then, the data is processed with service quality techniques and important performance analysis presented with Cartesian diagram. The result showed that guest satisfaction with bartender services the Melia Bali Hotel’s Tapas Bar as a whole has shown good service as indicated by the gap of service quality scores. The result of the important performance analysis show more positive service quality gap scores than negative service quality scores.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130957651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Commission of Online Travel Agent to Increase Room Occupancy at The-Ritz-Carlton, Bali","authors":"Made Ayu Krismasari, Politeknik Negeri Bali, I. Astawa, N. Triyuni","doi":"10.31940/IJOGTRA.V2I2.1991","DOIUrl":"https://doi.org/10.31940/IJOGTRA.V2I2.1991","url":null,"abstract":"Purpose: This study focuses on analyzing the commission given to online travel agent to the room occupancy at The Ritz-Carlton, Bali. The purpose of this study are to analyze the contribution of the commission of online travel agent to the room occupancy and find out which OTA that contributed the most to the room occupancy at The Ritz-Carlton, Bali. Research methods: The methods of data collection applied for this research are observation, interview, documentation, and literature study. The data analysis techniques used are quantitative analysis techniques analyzed using SPSS Program to find out the influence of the commission given to OTA and qualitative descriptive analysis to interpret data information through words. Results and discussions: The results showed that the commission for OTA contributed to the room occupancy and there was a positive and significant influence partially by giving commission to Agoda.com with Sig. value 0.029, Booking.com with Sig. value 0.020, CTRIP with Sig. value 0.018, and Expedia with Sig. value 0.014 to the room occupancy at The Ritz-Carlton, Bali. Besides, simultaneously by giving commission to Agoda.com, Booking.com, CTRIP, and Expedia positively and significantly influences the room occupancy with Sig. value 0.00. Those OTA give contribution about 56.6 percent toward the room occupancy at The Ritz-Carlton, Bali. The OTA that contributed the most in affecting the room occupancy is Expedia with the smallest significant value at 0.014. Expedia's room production directly contributes greatly to increasing room occupancy at The Ritz-Carlton, Bali because the percentage of commission fees to Expedia is effective as a motivation to provide high room production and also consistently increases every year. Implications: The suggestion given to management is the commission to each OTA needs to be evaluated more to maximize room occupancy as not to burden the hotel expenses.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121354189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Contribution of Reservation through Online and Offline Travel Agents to Increase Room Sales Volume at New Kuta Hotel, Pecatu, Bali","authors":"Baiq Mega Yustika Kharomah, Politeknik Negeri Bali, I. G. Mudana, Elvira Septevany","doi":"10.31940/IJOGTRA.V2I2.1978","DOIUrl":"https://doi.org/10.31940/IJOGTRA.V2I2.1978","url":null,"abstract":"Purpose: This study aims to determine the reservation contribution of online and offline travel agent on room sales volume and the implication of the contribution towards New Kuta Hotel, Pecatu, Bali. Research methods: Analytical techniques of this study are classical assumption tests, multiple correlation analysis, multiple linear regression analysis, multiple determination analysis, and hypothesis tests (t-test and F-test) which are tested using SPSS program. Results and discussion: There are positive and significant contributions between Online Travel Agents and Offline Travel Agent to Room Sales Volume. Analysis of multiple determination test shows independent variables simultaneously contribute 99.4% to room sales volume, while 0.06% is influenced by other factors such as walk-in guest, MICE guest, and reservation through telephone. Conclusion: The ups and downs of the contribution of reservations through online and offline travel agents on the sales volume of New Kuta Hotel in the form of ups and downs hotel revenue, employee service charge and management opportunities to renovate the facilities of New Kuta Hotel, Pecatu, Bali.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"59 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113988756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Management of Cau Belayu Tourism Village Based on Green Tourism Business Scheme","authors":"K. Widana, Politeknik Negeri Bali, I. Sutama","doi":"10.31940/IJOGTRA.V2I2.2270","DOIUrl":"https://doi.org/10.31940/IJOGTRA.V2I2.2270","url":null,"abstract":"Purpose: The purpose of this research is to know the implementation of green tourism business scheme by the management of the Cau Belayu tourism village to be a sustainable and environmentally friendly tourist destination. Research methods: This research is using descriptive analysis research with qualitative description. Data were collected through interviews, observations, and related documentation. The selected informants are determined based on the criteria from the author. Data were analyzed using activities that occur simultaneously, namely data reduction, data presentation, and drawing conclusions or verification. Results and discussion: The result shows that the development of tourism in Cau Belayu village is welcomed by the surrounding community because it is considered to have a positive impact on their lives and there are 10 green tourism business schemes which can be implemented in Cau Belayu tourism village to support a sustainability tourism village activities, namely compulsory, management and marketing, social involvement and communication, energy, water efficiency, purchasing, waste, travel, natural and cultural heritage, and innovation. Conclusion: The management of Cau Belayu tourism village is generally growing and developing well, but it is still not optimal because there are still several obstacles. The implementation of 10 green tourism business schemes in particular has not been fully implemented, however, the direction of the Cau Belayu tourism village management policy has led to green tourism business schemes.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122140577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Internet Marketing and Direct Marketing to Increase Room Occupancy at Ayodya Resort Bali","authors":"Nining Susanti, Politeknik Negeri Bali, I. Sari, Tyas Raharjeng Pamularsih","doi":"10.31940/IJOGTRA.V2I2.2032","DOIUrl":"https://doi.org/10.31940/IJOGTRA.V2I2.2032","url":null,"abstract":"Purpose: This study examines the influence of internet marketing and direct marketing on room occupancy at Ayodya resort Bali in the period 2017 to 2019. It also finds out which variable has the most dominant influence. Research methods: This research used a mixed methodology of qualitative and quantitative. The data source used are primary data collected from observations and interview and secondary data in the form of room night and occupancy. The data obtained will be processed using multiple linear regression analysis techniques to determine the improvements offered by internet marketing and direct marketing to increase room occupancy at Ayodya Resort Bali. Results and discussion: The results show that variable internet marketing has positive and significant influences partially with significance value 0.000 and direct marketing with significance value 0.000 to the room occupancy at Ayodya resort Bali. The effective contributions obtained indicate that internet marketing provides a very good contribution reached 56 percent than direct marketing only gives a small effect only reached 33.83 percent. The total effect of independent variables reaching 90.3 percent on room occupancy that’s mean both of them have a positive and strong partial relationship with a partial correlation analysis. Conclusion: In order to increase the effect of direct marketing, the hotel needs to improve cooperation with offline travel agents from various types of existing markets therefore Ayodya Resort Bali remains a priority.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123818075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}