Desak Koming Sundari, Politeknik Negeri Bali, N. Triyuni, I. G. M. Wendri
{"title":"Reservation Strategy to Increase Room Occupancy through Online Platform at Desa Visesa Ubud Resort","authors":"Desak Koming Sundari, Politeknik Negeri Bali, N. Triyuni, I. G. M. Wendri","doi":"10.31940/IJOGTRA.V2I2.1987","DOIUrl":"https://doi.org/10.31940/IJOGTRA.V2I2.1987","url":null,"abstract":"Purpose: This study aims to determine the contribution of online platforms to room occupancy rates in 2017 to 2019 and to find out reservation strategies in increasing room occupancy through online platforms in Desa Visesa Ubud Resort. Research methods: The data used in this study were collected by interview, observation, documentation, and literature study methods which are then processed using descriptive statistical analysis techniques and qualitative descriptive techniques using Excel tools to analyze data. Results and discussion: The percentage of the contribution of the five online platforms that collaborate with Desa Visesa Ubud Resort namely Agoda, Booking.com, Expedia, Tiket.com, and Waka showed a number of more than 50% which could be interpreted that the online platform contribution was very significant for occupancy rooms at Desa Visesa Ubud Resort in 2017-2019. Conclusion: In increasing room occupancy in Desa Visesa Ubud Resort, all reservation staff use marketing strategies and balance with good personality attributes in an effort to improve room occupancy, especially in increasing room occupancy through the online platform. It is recommended that sales and marketing can evaluate each online platform and for management to add other strategies, especially strategies in marketing the rooms so that room occupancy can increase.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126329437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ida Ayu Putu Sulistya, Politeknik Negeri Bali, Gede Ginaya
{"title":"Corporate Social Responsibility Implementation on Aviation Company: A Case Study in Qatar Airways","authors":"Ida Ayu Putu Sulistya, Politeknik Negeri Bali, Gede Ginaya","doi":"10.31940/IJOGTRA.V2I1.1879","DOIUrl":"https://doi.org/10.31940/IJOGTRA.V2I1.1879","url":null,"abstract":"Purpose: The purpose of this research is to know the implementation of corporate social responsibility implementation in Qatar Airways and the impact of the corporate social responsibility on society and the environment. Research methods: This research uses qualitative analysis techniques to analyze the implementation of the corporate social responsibility (CSR). The data source used is secondary data and is accessed through company documents, journals, books, articles, and websites. Results and discussion: The research result of the CSR implementation in this airline is the application of triple bottom lines which is to align the economy, social, and environment but in the implementation of CSR has not given maximum attention to environmental aspects. Conclusion: Qatar Airways applies triple bottom lines, namely harmonizing the economy, social and environment, but in implementing CSR it has not given maximum attention to environmental aspects.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129997096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Putu Rian Arde Surya, Dewi’s Paon, I. K. Budarma, I. G. Mudana, Politeknik Negeri Bali
{"title":"Three-Cluster Policy in the Implementation of Corporate Social Responsibility at InterContinental Bali Resort","authors":"Putu Rian Arde Surya, Dewi’s Paon, I. K. Budarma, I. G. Mudana, Politeknik Negeri Bali","doi":"10.31940/IJOGTRA.V2I1.1874","DOIUrl":"https://doi.org/10.31940/IJOGTRA.V2I1.1874","url":null,"abstract":"Purpose: This research is to analyze the three-cluster policy in international, national, and local policy on corporate social responsibility (CSR) implementation at InterContinental Bali Resort. Research methods: The research method used is descriptive qualitative with juridical-normative analysis techniques. Results and discussion: The CSR implementation is related to three-cluster regulation analysis, as follows: do small things with great love, embrace the joy of giving, give a little, safe a life!, green living!, and IHG earth week. The implementation of CSR has an impact on the sustainability of the company. Conclusion: A company in carrying out its activities are not only on more financial factors such as profits or dividends but be based on social and environmental responsibility for the present and long term.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125255455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PT Bali Hai Cruises Nusantara’s Corporate Social Responsibility Activities in Nusa Lembongan Bali","authors":"I. N. Wijaya, Politeknik Negeri Bali, I. Sutama","doi":"10.31940/IJOGTRA.V2I1.1882","DOIUrl":"https://doi.org/10.31940/IJOGTRA.V2I1.1882","url":null,"abstract":"Purpose: This research was conducted to know the forms of corporate social responsibility (CSR) program, the disclosure of corporate social responsibility, and the implementation of corporate social responsibility on stakeholders. Research methods: The data used in this research was secondary data. This research was conducted in a qualitative method in which the data collections were through observation and documentation. Results and discussion: The results showed that the implementation of the international conventions cluster showed that the companies implemented the role and regulation of sustainable tourism in using the land and the environmentally friendly materials for building. The result also implemented the National law and regulations cluster which are concerned about employee health and safety as it is considered that the activities do mostly in the sea. Meanwhile, the local decreases cluster showed that CSR's program implemented three different aspects of sustainable tourism. These aspects are economic, ecology and social culture. Conclusion: Overall PT Bali Hai Cruises Nusantara implemented the CSR program to local stakeholders in order to keep the company's sustainability.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121630142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Bibit Bintang Bithara, Politeknik Negeri Bali, I. Widana, N. Murni
{"title":"Implementing Tri Hita Karana Values in Grand Inna Kuta’s Corporate Social Responsibility Program","authors":"Bibit Bintang Bithara, Politeknik Negeri Bali, I. Widana, N. Murni","doi":"10.31940/IJOGTRA.V2I1.1872","DOIUrl":"https://doi.org/10.31940/IJOGTRA.V2I1.1872","url":null,"abstract":"Purpose: This research was conducted to know the implementation of corporate social responsibility activities at Grand Inna Kuta hotel, which is focused on the implementation corresponding to international regulation, national regulation, and local regulation concerning of corporate social responsibility (CSR). Research methods: By using descriptive qualitative method, this research describes CSR activities which refer to world tourism code of ethics, Indonesian republic government regulation, and local regulation which is the last in its relation with local culture i.e. Tri Hita Karana. Results and discussion: The result shows that there are 6 corporate social responsibility activities which conducted by Grand Inna Kuta namely; blood donor activity, beach cleaning activity, trees plant activity, tribute to the village, social assistance, and social assistance during Covid 19 pandemic. Conclusion: All the activities are a reflection of the local culture theory Tri Hita Karana which means harmonic relationship between human and God, human and human, and human and ecology.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132123542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
I. K. P. Wirananta, Soul Bites Restaurant Ubud, N. Sarja, Politeknik Negeri Bali
{"title":"Implementation of Green Tourism Policy Strategy of PT Taco Casa Bali through Corporate Social Responsibility","authors":"I. K. P. Wirananta, Soul Bites Restaurant Ubud, N. Sarja, Politeknik Negeri Bali","doi":"10.31940/IJOGTRA.V2I1.1875","DOIUrl":"https://doi.org/10.31940/IJOGTRA.V2I1.1875","url":null,"abstract":"Purpose: This article is to explain the implementation of corporate social responsibility (CSR) at PT Taco Casa Bali in carrying out its social and environmental responsibilities to support green tourism. Research methods: This study is done in a qualitative method in which the data collection was carried out through library techniques and field research in the form of observation and interviews with the Corporate Operations Manager of PT Taco Casa Bali. Results and discussion: The result of the study shows that the CSR implementation of PT Taco Casa Bali is in the form of fixed and unscheduled activities that support green tourism policies and regulations (people, planet, and profit). Conclusion: The research is an illustration of how CSR practices in a company should be maximally realized so that in the end both the business and the business environment.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133830881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Nihi Sumba Resort’s Corporate Social Responsibility as Philanthropy Activities","authors":"Nispa Sari, Politeknik Negeri Bali, I. Astawa","doi":"10.31940/IJOGTRA.V2I1.1881","DOIUrl":"https://doi.org/10.31940/IJOGTRA.V2I1.1881","url":null,"abstract":"Purpose: This research aimed to analyze corporate social responsibility (CSR) conducted by Nihi Sumba Resort in relation to the philanthropy activities run by Sumba Foundation as the NonGovernment Organization pointed by the resort to hold their CSR activities. Research methods: Data analysis was done through descriptivequalitative methods by examining the three clusters of policy, which are International, national and local policy, to elaborate whether the conduction has been following the clusters rule or not. Results and discussion: The results showed that CSR activities run by Nihi Sumba Resort were not only incidentally CSR but a sustainable one, especially in relation to the ecosystem of the island. The driving factors of CSR were as a form of moral obligation, to improve the company image, and to gain profit. Conclusion: The conduction also has been well handled according to the cluster of the policies, with the extra benefit of the ecological impacts of the CSR programs are the minimization of energy consumption generated through the use of vernacular concepts in all existing properties.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116918948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Effect of Organizational Culture on Employee Satisfaction in Mercure Resort Sanur","authors":"Putu Windu Tejayadi, Nengah Laba, G. Pradana","doi":"10.31940/ijogtra.v1i1.1631","DOIUrl":"https://doi.org/10.31940/ijogtra.v1i1.1631","url":null,"abstract":"When the organizational culture works optimally at a hotel it should have a significant effect on the satisfaction of all parties, including employee satisfaction. Thus the hypothesis of this study confirms that organizational culture significantly influences employee satisfaction at Mercure Resort Sanur, Denpasar, Bali. All primary data were obtained through 48 respondents using the instrument in the form of a questionnaire. All data were analyzed quantitatively to determine the magnitude of the influence of organizational culture on employee satisfaction Mercure Resort Sanur. The results showed that the organizational culture of employee satisfaction at Mercure Resort Sanur had a significant effect. The significance level of the organizational culture of employee satisfaction at Mercure Resort Sanur reaches 0.002, smaller than alpha 0.05. Thus, the research hypothesis is proven.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128906670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Putu Rian Arde Surya, D. S. Antara, N. Murni, N. Sarja
{"title":"The Implementation of E-Commerce Dynamic Rate to Generate Room Revenue","authors":"Putu Rian Arde Surya, D. S. Antara, N. Murni, N. Sarja","doi":"10.31940/ijogtra.v1i1.1629","DOIUrl":"https://doi.org/10.31940/ijogtra.v1i1.1629","url":null,"abstract":"This study aims to determine the e-commerce dynamic rate structure to generate room revenue and the better implementation between dynamic rate and the static rate at a 3 star hotel in Kuta, Bali. Data collection methods used in this research as follows: interviews, observation, and documentation. The data analysis technique used is the mean analysis technique, dynamic pricing method, profit margin ratio, and descriptive analysis techniques. The results of the study showed the step by step of dynamic rate structure determination and the dynamic rate is better than the static rate. This is indicated by the results of the average profit margin ratio in 2016-2018 on the dynamic rate at 39.41% compared to the static rate at 2.00%. Based on the results of the analysis, any efforts that can be made are paying attention to the dynamic rate during decreasing the Price Points (PP), thus avoiding complaints from offline travel agents and implement the dynamic rates for offline travel agents, hence generate profits with a greater profit margin ratio for the hotel","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116538951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ninda Febrianti, I. Sari, N. Triyuni, I. K. Suarta
{"title":"Home / Archives / Vol 1 No 1 (2019): December 2019 / Articles Providing Hotel Incentives to Increase Employee Loyalty","authors":"Ninda Febrianti, I. Sari, N. Triyuni, I. K. Suarta","doi":"10.31940/ijogtra.v1i1.1630","DOIUrl":"https://doi.org/10.31940/ijogtra.v1i1.1630","url":null,"abstract":"The background of this research was based on of importance of providing incentives to employees at 4-star hotel in Seminyak, Bali. The purpose of this research to determine whether the provision of incentives can increase employee loyalty at the hotel. The data was collect by interviews, observation and documentation, incentive variable and employee loyalty is by using questionnaire and percentage. The data source were used primer and secondary data. The data will analyzed used qualitative descriptive and quantitative descriptive. This research of this study indicate that the providing of incentives by the hotel able to improve employee loyalty. This is indicated from the results of questionnaire as many as 85,2% answered strongly agree and agree, while 14,8% answered disagree. The suggestion in this study is that giving incentives to the hotel is good, but it need to increase the nominal amount of incentives provided so as to increase employee loyalty. Employee need to increase loyalty of that work so that hotel revenue will be increase, and incentives are also increased.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130334464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}