International Journal of Green Tourism Research and Applications最新文献

Three-keys digital media in strengthening brand awareness at The Vibes Night Club, France 三个关键的数字媒体加强品牌知名度在Vibes夜总会，法国

International Journal of Green Tourism Research and Applications Pub Date : 2023-06-05 DOI: 10.31940/ijogtra.v5i1.16-26

Putu Rian, Arde Surya, Alain Fournier, I. Sutama, Muhamad Nova

{"title":"Three-keys digital media in strengthening brand awareness at The Vibes Night Club, France","authors":"Putu Rian, Arde Surya, Alain Fournier, I. Sutama, Muhamad Nova","doi":"10.31940/ijogtra.v5i1.16-26","DOIUrl":"https://doi.org/10.31940/ijogtra.v5i1.16-26","url":null,"abstract":"In order to reach and influence potential online customers, there was often an overlap among paid media, owned media, and earned media at The Vibes Nightclub, France. Solving this problem required the integration of campaigns, resources, and infrastructure, which could develop online products, services, and brand awareness. The methodology used in this study is qualitative, using the descriptive approach with display and verification technique analyses at The Vibes Nightclub. The results showed that paid media is done through activities such as Search Engine Marketing (SEM). Further, owned media focus on Facebook, Instagram, and Google pages owned by the club, like Search Engine Optimization (SEO). Earned media includes word of mouth on social media, live, and conversations. Their activities had a significant effect on strengthening brand awareness. In this regard, consistency and optimism in digital marketing activities need to be maintained because these things can improve and maintain existence and sustainability. Furthermore, using more digital platforms and analytics digital should be improved for the targeted results and sustainability of the business.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121188352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Green human resources management application to enhance environmental performance in Hotel Le Morgane, France 绿色人力资源管理应用于提高法国莫甘纳酒店的环境绩效

International Journal of Green Tourism Research and Applications Pub Date : 2023-06-05 DOI: 10.31940/ijogtra.v5i1.1-15

Ni Made, Arisani Dewi, S. Pickel-Chevalier, N. Triyuni, Gede Mudana

引用次数: 0

Green tourism practices through Odesa social media storytelling method 通过敖德萨社会媒体讲故事的方法实践绿色旅游

International Journal of Green Tourism Research and Applications Pub Date : 2023-06-05 DOI: 10.31940/ijogtra.v5i1.27-44

Fitra Ananta Sujawoto, T. Kartasudjana, Kumiko Shishido, N. Sarja

{"title":"Green tourism practices through Odesa social media storytelling method","authors":"Fitra Ananta Sujawoto, T. Kartasudjana, Kumiko Shishido, N. Sarja","doi":"10.31940/ijogtra.v5i1.27-44","DOIUrl":"https://doi.org/10.31940/ijogtra.v5i1.27-44","url":null,"abstract":"This study aimed to describe how Odesa Indonesia, Bandung, effectively uses the storytelling communication method to introduce its programs on social media. A qualitative method presents a description of the storytelling communication method carried out by Odesa Indonesia in its green tourism practice. In contrast, the data collection and analysis process uses the content analysis method. Odesa Indonesia has practiced four elements of the storytelling communication method: identifiable character, authentic emotion, significant moments, and specific details. Apart from these four elements, in the variety of social media content, there are also three round structures of the storytelling communication method: the normal phase, the explosion phase, and the new normal phase. The writers arranged these three phases in narrative relationships that are in line with the framework of the green tourism concept, namely ecology, sanitation, literacy, and solidarity. Based on the findings of this study, the use of storytelling communication methods is not only limited to being a mere promotional differentiator but, at the same time, can be the most effective way to convey the dimensions of green tourism, not only at the level of the program but also to convey the transformation process that will and has been carried out through the practice of green tourism.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134285766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sasi local wisdom as a cultural capital for sustainable tourism development in Raja Ampat Regency, West Papua 西巴布亚省拉贾安帕县作为可持续旅游发展文化之都的萨西当地智慧

International Journal of Green Tourism Research and Applications Pub Date : 2023-06-05 DOI: 10.31940/ijogtra.v5i1.52-59

George Mentansan, M. Nauw, Rina Awom, Musa Ayorbaba, J. Lumi, D. Reeve

引用次数: 0

The effect of green products on sustainable tourism through green marketing in natural tourism destinations in Garut, West Java 通过西爪哇加鲁特自然旅游目的地的绿色营销研究绿色产品对可持续旅游的影响

International Journal of Green Tourism Research and Applications Pub Date : 2023-06-05 DOI: 10.31940/ijogtra.v5i1.45-51

H. Yudawisastra, Jajang Burhanudin, A. D. Samoedra, M. Voda

引用次数: 0

Conformity assessment analysis of self-declare ecolabel criteria for Indonesia’s tourism villages development in Cikolelet, Banten Province 印尼万丹省Cikolelet旅游村发展自我申报生态标签标准符合性评估分析

International Journal of Green Tourism Research and Applications Pub Date : 2023-06-05 DOI: 10.31940/ijogtra.v5i1.60-80

Andi Dewi Sartika Syamsul, I. Lestari, Sukma Arini, Dissa Natria, T. Iswanto, B. Utomo

{"title":"Conformity assessment analysis of self-declare ecolabel criteria for Indonesia’s tourism villages development in Cikolelet, Banten Province","authors":"Andi Dewi Sartika Syamsul, I. Lestari, Sukma Arini, Dissa Natria, T. Iswanto, B. Utomo","doi":"10.31940/ijogtra.v5i1.60-80","DOIUrl":"https://doi.org/10.31940/ijogtra.v5i1.60-80","url":null,"abstract":"This study aimed to observe the potential of conformity ecolabel self-declaration claims in Cikolelet Tourism Village, Banten Province, Indonesia. The village has an alternative tourism highland nature, unique culture, creative industry, and environmental conservation. Local people and tourism activities impacted the quality of the village, especially waste management. The literature review and field observation were applied to assess the Self Declare Ecolabel Criteria for waste management in Cikolelet using applicable standards and regulations in Indonesia. The scope of waste management applied to the tourism village includes compostable, recyclable, reusable, and waste reduction. According to the result of assessment and observations, generally, Cikolelet Tourism Village has made environmental management efforts. However, some lack of waste management in terms of waste reduction and handling, including sorting, transportation, processing, and final disposal, requires some improvements to comply with environmentally friendly criteria. A strong commitment is required to actualize the scope of the ecolabel self-declaration.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123222315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Implementation of eco-friendly behavior by front office employees to support green hotel at The Ritz-Carlton Bali 前台员工实施环保行为，支持巴厘岛丽思卡尔顿酒店的绿色酒店

International Journal of Green Tourism Research and Applications Pub Date : 2022-12-28 DOI: 10.31940/ijogtra.v4i2.68-85

Kadek Isa Engelita Dewi, Ni Ketut Bagiastuti, I. Sutama, N. Sarja

{"title":"Implementation of eco-friendly behavior by front office employees to support green hotel at The Ritz-Carlton Bali","authors":"Kadek Isa Engelita Dewi, Ni Ketut Bagiastuti, I. Sutama, N. Sarja","doi":"10.31940/ijogtra.v4i2.68-85","DOIUrl":"https://doi.org/10.31940/ijogtra.v4i2.68-85","url":null,"abstract":"This study aimed to find out the implementation of Eco-friendly behavior by front office employees to support the Green hotel at The Ritz-Carlton Bali, Indonesia, and the influence of the implementation. The data collection method used was by conducting field observations, distributing questionnaires with saturated samples to 40 employees in the front office department as respondents and interviews with the Assistance front office Manager of The Ritz-Carlton Bali. The data analysis techniques used are descriptive statistical and simple linear regression analysis techniques to answer the problem formulation in this study. All the tests was carried out with measurements using IBM SPSS Statistics 26 for windows application. The results of the analysis show that the implementation of Eco-friendly behavior by front office employees as a whole is already within very high criteria. There are 2 implementations that still on high criteria and are still not very optimal, namely prioritizing using stairs over elevators and disposing of garbage according to their type. The implementation of Eco-friendly behavior has a positively strong relationship and has a significant effect on the green hotel.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122417787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Green practices to implement green hotel concept at Grand Hotel des Alpes, France 绿色实践:在法国阿尔卑斯大饭店实施绿色酒店理念

International Journal of Green Tourism Research and Applications Pub Date : 2022-12-28 DOI: 10.31940/ijogtra.v4i2.86-98

I. K. P. Arsenal, N. Astuti, I. R. Aryana, Raden Roro Rieta Anggraheni

引用次数: 0

Pura Luhur Tamba Waras: aspects of sustainable tourism and spiritual tourism Pura Luhur Tamba Waras:可持续旅游和精神旅游的各个方面

International Journal of Green Tourism Research and Applications Pub Date : 2022-12-28 DOI: 10.31940/ijogtra.v4i2.108-114

I. M. R. M. K. Putra, I. G. Mudana, I. Oka, Muhamad Nova

引用次数: 0

Human resource development for rural tourism: a green tourism approach 乡村旅游人力资源开发:绿色旅游途径

International Journal of Green Tourism Research and Applications Pub Date : 2022-12-28 DOI: 10.31940/ijogtra.v4i2.50-57

N. Ernawati, I. W. Arjana, Niki Puspita, M. Voda, Samrat Hazra

{"title":"Human resource development for rural tourism: a green tourism approach","authors":"N. Ernawati, I. W. Arjana, Niki Puspita, M. Voda, Samrat Hazra","doi":"10.31940/ijogtra.v4i2.50-57","DOIUrl":"https://doi.org/10.31940/ijogtra.v4i2.50-57","url":null,"abstract":"This study aimed to analyze the current human resource (HR) condition in more established tourist villages in Bali, Indonesia, as well as developing a human resource development model that could assist the villages in developing HR for tourism. The research is a qualitative study using 2 sample groups the Community-based Tourism (CBT) management in 5 developed CBT villages in Bali, and the Academics who conducted community services in the villages. The results show that the human resources available are in various stages depend on the phase and the maturity of the CBT village. The 7 training modes suggested in the model could be carried out as a standalone or combined training methods as required that could be carried out by some parties. For a maximum result, these parties that assist villages should work in synergy to contribute in developing rural tourism. The green HR requirement revolves around understanding and practicing ‘green’ in daily life as well as at workplace and profession aiming for achieving the ultimate goal of making the Earth as a safe living place for many generations to come. It is expected that the results of the study could assist villages in developing rural tourism and be used as a reference for personals and officials conducting community service in villages.","PeriodicalId":191228,"journal":{"name":"International Journal of Green Tourism Research and Applications","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125230339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1