Management & Marketing最新文献_第3页

STRATEGIC OPTIMIZATION OF THE MANAGEMENT OF SPORTS ORGANIZATIONS 体育组织管理的战略优化

Management & Marketing Pub Date : 2023-04-30 DOI: 10.52846/mnmk.21.1.09

A. Simion, G. Mangra

引用次数: 0

IMPACT OF AGE AS A SOCIO-DEMOGRAPHIC VARIABLE ON HEALTH INSURANCE PRODUCTS 年龄作为社会人口变量对健康保险产品的影响

Management & Marketing Pub Date : 2023-04-30 DOI: 10.52846/mnmk.21.1.04

Cătălin Campeanu

引用次数: 0

FOSTERING AGROPRENEURSHIP PRACTICE IN NIGERIA: A LOOK BENEATH THE SURFACE 在尼日利亚促进农业创业实践:从表面下看

Management & Marketing Pub Date : 2023-04-30 DOI: 10.52846/mnmk.21.1.03

O. Dakare

{"title":"FOSTERING AGROPRENEURSHIP PRACTICE IN NIGERIA: A LOOK BENEATH THE SURFACE","authors":"O. Dakare","doi":"10.52846/mnmk.21.1.03","DOIUrl":"https://doi.org/10.52846/mnmk.21.1.03","url":null,"abstract":"Agropreneurship is a powerful tool for shaping today’s economic development. This article focuses on how governments, academics, and policymakers on agropreneurship programs can prepare both existing and potential agropreneurs to continue contributing to the economic growth and development of the country. This paper draws out the key findings of existing literature relating to the growing field of agropreneurship by critically and constructively reviewing literature that examines issues and perspectives on agropreneurship and the agricultural sector within the Nigeria context, especially with careful analysis of historical data and current data. The review is in line with the need to create sustainable development through agropreneurship initiatives: in an economy presently facing a high rate of unemployment, extreme poverty, poor earnings from foreign exchange, and insufficiency of food items, this article argues for the need to adopt an overarching agriculture value chain to ensure a rapid industrial and economic development across Nigeria. Therefore, an integrative framework for effective agropreneurship practice in Nigeria is proposed to build the capacity of the Nigerian agricultural system, which has a multiplier effect on both the socio-economic and industrial advancement of the country because of its multifunctional nature. Specific recommendations for the capacity of the Nigerian agricultural system through agropreneurship initiatives are offered.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"117 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133031444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

TRUST AND ECONOMIC SATISFACTION AS ANTECEDENTS, AND LOYALTY AS OUTCOME, OF SMALL BUSINESS CUSTOMERS’ COOPERATION AND COORDINATION IN BANKING RELATIONSHIPS 信任和经济满意度是小企业客户在银行关系中合作与协调的前因，忠诚是结果

Management & Marketing Pub Date : 2023-04-30 DOI: 10.52846/mnmk.21.1.01

Russell Kampani, P. Mostert, Michelle Caroline VAN DER MERWE

{"title":"TRUST AND ECONOMIC SATISFACTION AS ANTECEDENTS, AND LOYALTY AS OUTCOME, OF SMALL BUSINESS CUSTOMERS’ COOPERATION AND COORDINATION IN BANKING RELATIONSHIPS","authors":"Russell Kampani, P. Mostert, Michelle Caroline VAN DER MERWE","doi":"10.52846/mnmk.21.1.01","DOIUrl":"https://doi.org/10.52846/mnmk.21.1.01","url":null,"abstract":"Business success is determined by the ability to establish stable relationships that result in the retention of loyal customers. Extant literature on business-to-business relationships highlights trust, satisfaction, cooperation, and coordination, regarded as important constructs comprising relationship quality (RQ), as key drivers for ensuring loyalty. However, the interaction between these RQ constructs remain unclear. This study accordingly investigates a framework where trust and economic satisfaction are antecedents of cooperation and coordination, which ultimately influence small business customers’ loyalty towards their banks. The sample comprised 269 small businesses operating in South Africa. The empirical findings of this study show that trust and economic satisfaction within banking relationships are significant predictors of cooperation and coordination, which in turn positively influences small business customers’ loyalty towards their banks. This study contributes to existing literature by incorporating a small business banking perspective investigating the interrelatedness of selected constructs on establishing stable relationship and customer loyalty.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122559890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

CONSIDERATIONS ON THE STRATEGIC APPROACH TO SUSTAINABLE RURAL DEVELOPMENT 关于农村可持续发展战略路径的思考

Management & Marketing Pub Date : 2023-04-30 DOI: 10.52846/mnmk.21.1.10

Nicolae Concioiu

引用次数: 0

WOMEN ENTREPRENEURSHIP 女性创业

Management & Marketing Pub Date : 2023-04-30 DOI: 10.52846/mnmk.21.1.11

Claudia-Marinela Zătreanu

引用次数: 0

ORGANIC FOOD POSITIONING: HOW DO COMPANIES WANT THEIR BRAND TO BE PERCEIVED BY CONSUMERS? 有机食品定位:企业希望消费者如何看待自己的品牌?

Management & Marketing Pub Date : 2023-04-30 DOI: 10.52846/mnmk.21.1.05

Mihail V. Stoica

{"title":"ORGANIC FOOD POSITIONING: HOW DO COMPANIES WANT THEIR BRAND TO BE PERCEIVED BY CONSUMERS?","authors":"Mihail V. Stoica","doi":"10.52846/mnmk.21.1.05","DOIUrl":"https://doi.org/10.52846/mnmk.21.1.05","url":null,"abstract":"The intensification of consumers' concerns for personal health protection has conducted, among other things, to a change in purchasing behavior toward organic food. However, emerging markets are still characterized by low levels of organic food consumption. Therefore, companies present on this market are trying to find new ways to boost the consumption of organic food, along with placing their brands in the most favorable positions in the minds of consumers. This study aims to identify the positioning bases that companies want to highlight in order to outline the desired position of their brand. To achieve this goal, a qualitative research was conducted among producers/processors, distributors/importers, and retailers having organic food brands in their portfolio. The results of the research showed the focus of the companies on highlighting the attributes related to the product characteristics and the personal green benefits, at the expense of environmental, emotional, and symbolic benefits. Positioning bases related to consumption occasions, brand values, and association with fictional characters or celebrities play a secondary role in supporting the brand position. The research contributes to the classification and conceptualization of specific positioning bases for organic food brands, providing an overview of this topic at the supply chain level.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129082204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEES’ SATISFACTION: EVIDENCE FROM COMPANIES IN ROMANIA 企业社会责任对员工满意度的影响:来自罗马尼亚公司的证据

Management & Marketing Pub Date : 2022-11-30 DOI: 10.52846/mnmk.20.2.05

Nour Lakiss

引用次数: 0

A GROUNDED THEORY INVESTIGATION OF THE INFLUENCE OF A ‘POSITIVE VISUALISATION COURSE’ IN BRAND IDENTITY ON FIRST-YEAR STUDENTS’ PERCEPTIONS 品牌认同“正面视觉化课程”对一年级学生认知影响的理论研究

Management & Marketing Pub Date : 2022-11-30 DOI: 10.52846/mnmk.20.2.03

M. Kountouridou, D. Domic

引用次数: 0

RELIGION, LIFE AND FINANCIAL SATISFACTION IN TIMES OF PANDEMIC. AN ANALYSIS FROM THE NETHERLANDS 大流行时期的宗教、生活和经济满足。来自荷兰的分析

Management & Marketing Pub Date : 2022-11-30 DOI: 10.52846/mnmk.20.2.04

Alexandru Bosînceanu, Ion Lixandru