CONSIDERATIONS ON THE STRATEGIC APPROACH TO SUSTAINABLE RURAL DEVELOPMENT

Abstract

The present work consists in the strategic evaluation of the rural space and the elaboration of strategic options for sustainable rural development by involving the members of the rural community. The aim is to harmonize the development requirements of the community and environmental protection according to the European Union 2020 development strategy (European Green Deal). The research methodology adopted is the case study whose complexity required the use of qualitative and quantitative research methods to highlight the specific elements of the rural space in the Gușoeni Territorial Administrative Unit and the adoption of strategic measures for the sustainable development of the rural economy. The methodology consisted in the strategic diagnosis of UAT Gușoieni with the help of the PESTEL and SWOT strategic analysis models. The continuity of the SWOT analysis was ensured by creating the problem tree to highlight the obstacles and the objective tree to highlight the solutions regarding the sustainable development of the rural economy.