Management & Marketing最新文献

{"title":"Fostering sustainable entrepreneurial intention: the role of institutional factors","authors":"W. Koe, Noorain Mohd Nordin, Rozana Othman","doi":"10.2478/mmcks-2024-0003","DOIUrl":"https://doi.org/10.2478/mmcks-2024-0003","url":null,"abstract":"\u0000 Sustainable entrepreneurship (SE) is crucial in achieving the 17 sustainable development goals (SDGs). However, many micro-, small- and medium enterprises (MSMEs) in Malaysia are still considered conventional businesses; therefore, it is necessary to transform them into sustainable enterprises. The initial step is to build up their intention towards SE. However, studies pertaining to SE intention are still considered low. Therefore, this study examined the influence of institutional factors on SE intention among Malaysian MSMEs. The institutional model was employed in identifying the influencing factors, namely governmental actions, social norms, and time orientation. A quantitative research method was employed. The sample was selected using proportionate stratified sampling. A total of 342 owner-managers of manufacturing MSMEs were surveyed using an online self-administered questionnaire. The collected data was analyzed through partial least squares-structural equation modeling (PLS-SEM). The results revealed that governmental actions, social norms, and time orientation were significant in influencing SE intention positively. It could be concluded that components in the institutional model should not be neglected in fostering SE intention. This study shed light on the applicability of institutional theory in studying SE intention and pointed out the crucial factors that should be taken into consideration when encouraging MSMEs to embark on SE.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"11 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140408066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Positive emotions influencing consumer shopping behavior on e-commerce platforms","authors":"D. T. Cuong","doi":"10.2478/mmcks-2024-0002","DOIUrl":"https://doi.org/10.2478/mmcks-2024-0002","url":null,"abstract":"\u0000 E-commerce has become an integral part of people's daily lives due to the extensive use of the Internet. Moreover, customers' positive emotions are the good feelings that a person has because of their mood or good circumstances. These can include happiness, love, liking, pleasure, or joy. This study proposes to provide an analytical framework that includes factors (sales promotion, hedonic shopping motivation, and personalization) that affect positive emotions, which in turn affects the customers' intentions to make purchases and their actual behavior within the context of e-commerce platforms. This study used the cognitive emotion theory and emotion-action tendency connection as a theoretical framework. Convenience sampling was used in an online survey to collect data from 294 clients. The findings discovered that consumers' positive emotions in e-commerce platforms in Vietnam were affected favorably by key factors such as sales promotion (β = 0.502), hedonic shopping motivation (β = 0.217), and personalization (β = 0.207). Out of these factors, sales promotion (β = 0.502) was found to have the most favorable impact on customers' pleasant feelings. In the same way, customers' pleasant emotions (β = 0.758) had a strong positive influence on their inclination to shop. Furthermore, their shopping intention (β = 0.822) also had a considerable positive influence on their behavior. The study's results may help online retailers fully understand the determinants that affect customers' pleasant feelings, shopping intentions, and behavior. With this knowledge, online stores will be able to improve how they sell products.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"334 8‐9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140402246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Migration of health workers: key findings from Romania","authors":"C. Boboc, Simona Ioana Ghiță, Valentina Vasile","doi":"10.2478/mmcks-2024-0001","DOIUrl":"https://doi.org/10.2478/mmcks-2024-0001","url":null,"abstract":"\u0000 The migration of medical staff results in the diminution of human resources in the health sector, undermining the capacity of developing countries' health systems to provide medical services equitably. Various factors, such as economic, professional, political, social, or personal considerations, contribute to the decision of health workers to emigrate. This paper's primary objective is to analyze the prevailing trends in the migration flows and stocks of physicians and nurses, with a focus on identifying the principal pull factors of migration. The preferred destination countries for Romanian health professionals include the UK, Germany, France, and Italy. Notably, Germany stands out as a leader in health care professionals' migration flows, characterized by two distinct migration periods: the first featuring exceptionally high levels of physician migration and the second marked by increasing levels of nurses' migration. Through panel data regression analysis, we have established that the pull factors for physicians differ from those for nurses. For physicians, the presence of a Romanian community of health professionals in the destination countries is crucial, whereas for nurses, the development level of the destination country holds top importance.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"1 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140402186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Resistance to technological innovation and brand equity in the banking sector","authors":"Campo Elías López-Rodríguez, Marithza Sandoval-Escobar, José Andrés Sepúlveda Maldonado","doi":"10.2478/mmcks-2024-0006","DOIUrl":"https://doi.org/10.2478/mmcks-2024-0006","url":null,"abstract":"\u0000 Consolidating strategies in the banking sector to reduce the impact of resistance barriers to technological innovation can bring brands closer to older people, thus reinforcing the brand value of banking institutions; therefore, the objective of this research was to identify the incidence of resistance barriers to technological innovation on the dimensions of brand equity in the banking sector by elderly people. For this purpose, a descriptive correlational study was developed with 502 elderly people living in the city of Bogotá, Colombia, aged between 60 and 80 years old. Data collection was carried out using a questionnaire applied in person, which was adjusted and validated based on the information obtained. The questionnaire assessed brand equity components of brand image and awareness, brand associations, perceived quality and performance, and brand loyalty, and included items to assess psychological and functional barriers. A confirmatory factor analysis and structural equation modelling were developed for the different barriers of resistance to technology and for the dimensions of brand equity, identifying that the different types of resistance to innovation affect only the dimensions of brand awareness and brand importance. The results lead to the conclusion that elderly people experience different barriers to using the technological applications of their banking products and that the design of these applications must consider them in order to achieve or maintain brand recognition in this segment, as well as to achieve true financial inclusion for elderly people.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"52 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140398345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Greek economic crisis and its impact on the national health system","authors":"K. Karamanis, Georgios Kolias, Eirini Triarchi, Christina Malescou","doi":"10.2478/mmcks-2024-0005","DOIUrl":"https://doi.org/10.2478/mmcks-2024-0005","url":null,"abstract":"\u0000 The Greek economic crisis produced severe economic and social outcomes. A massive rescue package was conditional on implementing a Memorandum of Economic and Financial Policies agreed upon between the Greek government and the EU, European Central Bank, and the International Monetary Fund. The extremely austere fiscal consolidation and the structural reforms accompanying the Greek Economic Adjustment Programmes reduced the country’s GDP. Implementing the austerity policies on the Greek National Health System, which was already facing structural problems, reduced the quality and availability of public health care services. This paper investigates the impact of the GDP change on public healthcare expenditures (HCE) from 2000 to 2018. The empirical analysis reveals a statistically significant positive correlation between the GDP per capita and public healthcare expenditure (HCE) from 2000 to 2014 while the effect of GDP on HCE after the 2015 remains unchanged. This paper contributes to the field’s literature since it determines the impact of GDP on public HCE, specifically matched with empirical results to derive conclusive answers.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"46 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140398535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Psychological harassment at work in Hungary and Slovakia","authors":"A. Bencsik, József Poór, Tímea Juhász","doi":"10.2478/mmcks-2024-0004","DOIUrl":"https://doi.org/10.2478/mmcks-2024-0004","url":null,"abstract":"\u0000 Bullying, harassment, and sexual harassment in the workplace are not new issues; they have always existed in various forms. Recent studies have highlighted their impacts on workers and their well-being at work. However, the perception of these problems differ across the United States, Europe, and Asia. These differences are reflected not only in terms of sensitivities, workplace policies, and relevant laws, but also in the language/vocabulary used to designate the same. Psychological harassment is a bitter issue for many who are affected by it. Unfortunately, it remains a less popular topic in academic research. This may be due to the sensitivity associated with the topic, the possible shame and value judgements of those involved, and the myriad cultural differences that complicate its perceptions. This study deals with the characteristics of psychological harassment in workplaces across Hungary and Slovakia. It addresses the following questions: How are the sources of psychological bullying perceived in the two countries, how do victims tolerate the abuse they are subjected to, and what factors influence the same. The study also examines whether the company’s tools for combating psychological bullying in the workplace have an impact on an employee’s decision to leave the organization as a result of mobbing. It conducted quantitative surveys involving 500 Hungarian and 108 Slovakian employees. The results were analyzed by the authors using SPSS version 28 with univariate and multivariate statistical methods. Frequency analysis, ANOVA, T- test and factor analysis, among others, were performed. The results show that the perception of the sources of psychological bullying and the tolerance of the related phenomena depend on a number of personal factors. However, the tools that firms use to deal with mobbing do not necessarily play a determining role in an employee’s decision to leave their workplace following psychological harassment.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"43 29","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140400922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Managing big data and blockchain for enterprise internationalization process: Mediating role of dynamic accounting system capability","authors":"Huy Quang Pham, Phuc Kien Vu","doi":"10.2478/mmcks-2024-0007","DOIUrl":"https://doi.org/10.2478/mmcks-2024-0007","url":null,"abstract":"\u0000 This study develops and confirms a model that examines the relationship between Big Data Analytics Capabilities (BDAC), Blockchain Technology (BT), and Internationalization Process (IP). It also requires various efforts to explore how Dynamic Accounting Information System Capability (DAISC) mediates the interconnections between BDAC, BT, and IP. This study focuses on small and medium enterprises (SMEs) in Vietnam, which are widely recognized as crucial to the Vietnamese economy. The current research utilized the hypothetico-deductive method. The proposed model's hypothesized linkages were based on a comprehensive evaluation of relevant literature and investigations. The statistics database was created using a paper-and-pencil survey distributed to 612 accountants in SMEs in southern Vietnam utilizing the convenient and snowball sampling technique. A covariance-based structural equation modelling approach was used to assess the measurement and structural models in this research due to its ability to offer a strong foundation for analyzing intricate linkages within a research framework. The outcome confirmed the significant and positive relationships between BDAC, BT, and IP. Concurrently, these relationships were partially influenced by DAISC. The practitioners would greatly benefit from detailed insights on the findings, as they would provide guidance on how to identify and take advantage of the growth opportunities afforded by digital technology. Moreover, the observations could provide policymakers with new insights on necessary policy measures to support the application of digital technologies and encourage the implementation of a dynamic accounting information system, which could result in significant benefits in the future.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"314 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140402453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BIBLIOMETRIC ANALYSIS OF INVESTMENT CLASSIFICATION CRITERIA","authors":"I. Croitoru, N. Ignat, Paula Paraschiva Spiridon, Luciana Dragomir, Maria Valerica Șoloiu, Alexandra Bratiloveanu","doi":"10.52846/mnmk.21.2.04","DOIUrl":"https://doi.org/10.52846/mnmk.21.2.04","url":null,"abstract":"\"In this paper, the scientific articles from the Web of Science base were analyzed, which address the investment classification criteria by means of the bibliometric analysis. Querying the Web of Science database and applying filters revealed a sample of 273 articles. The distribution by years, by countries, by authors, by categories, by fields of research, by sustainable development goals of this sample was followed. Also, within the work, a qualitative analysis was carried out, following the words and phrases with the highest density in the studied articles. The investigation method was based on the PRISMA Statements methodology. To determine the correlations regarding the countries of origin of the authors, the Co-authorship filter was used with a minimum number of 10 documents/country and a minimum number of 11 citations/country, so out of 73 countries only 14 met the conditions for analysis. For the word density analysis, the co-occurrence filter was applied, with a minimum occurrence of 5, resulting in 37 words grouped into 5 clusters. To support the conclusions, the following classifications were analyzed: WOS Categories, Research Areas, Sustainable Development Goals, Citation Topics Micro. The results of the research constitute the starting point for future analyzes in the field of investments.\"","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"58 13-14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139198097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"UNVEILING THE ROLE OF WORKPLACE ENVIRONMENT IN ACHIEVING THE SUSTAINABLE DEVELOPMENT GOAL EIGHT (SDG8) AND EMPLOYEE JOB SATISFACTION POST-PANDEMIC: PERSPECTIVE FROM AFRICA","authors":"T. O. Olubiyi","doi":"10.52846/mnmk.21.2.02","DOIUrl":"https://doi.org/10.52846/mnmk.21.2.02","url":null,"abstract":"Sustainable Development Goal 8 on decent work for all combines social, economic, and environmental objectives. Yet the significance of Goal 8 and other goals of the United Nations is receiving less attention in Africa. More so due to the dynamic character of the environment in the modern era, particularly post-COVID-19 pandemic businesses are faced with a variety of obstacles and employee dissatisfaction is increasing in the workplace. Therefore this study investigates the effects of the workplace environment on employee job satisfaction in selected listed banks and their role in achieving SDGs in Nigeria, the most populous country in Africa and the largest economy. This investigation utilized a survey research design. For this study, three (3) out of the twelve(12) banks listed on the Nigerian Stock Exchange(Nigeria Exchange Group) as of 31st July 2023 were selected from the population. A total of 495 copies of the questionnaire were distributed using Google Forms, and a response rate of one hundred per cent was attained. Findings showed that workplace environment had a significant and positive effect on employee job satisfaction. The findings revealed that workplace environment had a significant effect on employee job satisfaction of selected listed banks in Nigeria. The study recommends that the management of Nigerian listed banks should ensure that employees are well compensated according to industry best practices.","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139198884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BARBIE’S SUCCESS IN THE NEW BUSINESS ERA: TECHNOLOGY, INNOVATION AND PERFORMANCE. THE MATTEL CASE","authors":"Alexandra Ioanid, Denisa Iliescu","doi":"10.52846/mnmk.21.2.03","DOIUrl":"https://doi.org/10.52846/mnmk.21.2.03","url":null,"abstract":"\"The success of the companies is credited to their capacity to generate change, developing or implementing new systems while it is admitted that success in the production area is based on monitoring the latest technologies and their transformation into viable products, on understanding current and future customer’s needs which can be satisfied with new or improved processes and products, taking into consideration the alignment with the uniqueness of the specifications or permanent adaptation to the market conditions. Companies need a long-term vision with the purpose of covering the demand through technology and generating new needs through research and development. This paper focus is on the technology-innovation-performance triadic model which is both a novel approach and a new integrative analysis. Trying to bridge the literature gap, the article proposes a discussion exploring the possible inter-links between the three elements of the triad. The results of this endeavor are twofold encouraging: (i) by underlying the investigation the potential of the triadic model technology-innovation-performance; and (ii) by implications for business managers, in general, and (in this particular case), for managers while making strategic decisions, considering the organization level. Mattel is a leading toy manufacturer which operates on a global level but also an entertainment corporation which aims to expand the content, the consumer products and to offer unique digital experiences. The company has been founded in more than 70 years ago in the United States and is operating in 35 countries through its own stores while offering their products to the public from more than 150 countries through accredited partners or resellers. The iconic Barbie doll and the famous Hot Wheels represent two of their most valuable brands, the products under this label being a subject to constant innovations during the time and succeeding to be considered the best-selling toys of the year for two consecutive years in a row, 2020 and 2021 while also being named the top global toy property. The currents study has the purpose to analyze the connection between innovation, technology and performance by highlighting the main elements that have conducted Mattel to the astonishing success which was achieved in the last years.\"","PeriodicalId":188017,"journal":{"name":"Management & Marketing","volume":"2 9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139199850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}