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2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)最新文献

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Research on Purchase Intention of Fresh Agricultural Products Based on SOR Theory under Live Broadcast Situation 基于SOR理论的直播下生鲜农产品购买意愿研究
2021 2nd International Conference on E-Commerce and Internet Technology (ECIT) Pub Date : 2021-03-01 DOI: 10.1109/ECIT52743.2021.00094
Wanyi Yang, Xiuli Yang, Yu Bai, H. Yi, Mingxi He, Xiaolin Li
{"title":"Research on Purchase Intention of Fresh Agricultural Products Based on SOR Theory under Live Broadcast Situation","authors":"Wanyi Yang, Xiuli Yang, Yu Bai, H. Yi, Mingxi He, Xiaolin Li","doi":"10.1109/ECIT52743.2021.00094","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00094","url":null,"abstract":"Based on the characteristics of live broadcasting platform and fresh agricultural products, combined with SOR theory, two dimensions of social presence and product stimulation were introduced, and the two external stimuli were divided into situational presence, warmth presence, cognitive presence and product quality and logistics service of product stimulation dimension. Combined with the theory of perceived value, this paper introduces perceived trust and perceived risk as mediating variables to construct the model of consumers' purchasing intention of fresh agricultural products under the live broadcast situation. The collected data were collated and analyzed by using the questionnaire, and the reliability and validity of the data were verified by SPSS and AMOS. The results show that situational presence has a positive impact on consumers' perceived trust, the influence of warmth presence and cognitive presence on perceived trust is not supported by empirical studies. Product quality and logistics service have a negative impact on consumers' perceived risk, consumers' perceived trust has a positive effect on their purchase intention. Consumers' perceived risk has a negative impact on their purchase intention.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115594626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Content governance mechanism of social e-commerce platform from the perspective of information ecology: A case study of Xiaohongshu 信息生态视角下的社交电商平台内容治理机制——以小红书为例
2021 2nd International Conference on E-Commerce and Internet Technology (ECIT) Pub Date : 2021-03-01 DOI: 10.1109/ECIT52743.2021.00043
Y. Jin, Hongjiang Yu
{"title":"Content governance mechanism of social e-commerce platform from the perspective of information ecology: A case study of Xiaohongshu","authors":"Y. Jin, Hongjiang Yu","doi":"10.1109/ECIT52743.2021.00043","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00043","url":null,"abstract":"In the Internet era, various types of unhealthy and harmful information are hidden in the explosive growth of interactive content. Content security issues are related to the ecological stability of the Internet platform. From the perspective of information ecology, this paper analyzes the conflicts between the supply of UGC content and commercialization needs in Xiaohongshu, and builds the content governance mechanism of the information ecosystem of the social e-commerce platform to solve serious problems such as integrity and ethics motivated by contradictions. The content technology, which is a new format of the digital economy, develops in-depth with the traditional real economy, and provides reference ideas for other Internet platforms to obtain better content governance.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117190499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Research on Financial Risk Early Warning of Listed Companies in Guangzhou Based on Z-Score Model 基于Z-Score模型的广州上市公司财务风险预警研究
2021 2nd International Conference on E-Commerce and Internet Technology (ECIT) Pub Date : 2021-03-01 DOI: 10.1109/ECIT52743.2021.00059
Xue Guanglu
{"title":"Research on Financial Risk Early Warning of Listed Companies in Guangzhou Based on Z-Score Model","authors":"Xue Guanglu","doi":"10.1109/ECIT52743.2021.00059","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00059","url":null,"abstract":"The financial situation of listed companies in Guangzhou was empirically investigated by using the Z-Score model. The results showed that the listed companies under satisfactory financial situation played an absolutely dominant role in Guangzhou in both quantity and proportion, generally performing well when faced with financial risks. However, the quantity and proportion of companies on the verge of bankruptcy present a continuously rising trend, so do the quantity and proportion of companies with extremely unstable financial and operation status. Therefore, the overall financial status of listed companies is not optimistic in Guangzhou, and the probability of financial crisis is enhanced.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122176584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Research on cloud evaluation of rural e-commerce development level in China 中国农村电子商务发展水平的云评价研究
2021 2nd International Conference on E-Commerce and Internet Technology (ECIT) Pub Date : 2021-03-01 DOI: 10.1109/ECIT52743.2021.00052
W. Cheng, Hongqu Lv
{"title":"Research on cloud evaluation of rural e-commerce development level in China","authors":"W. Cheng, Hongqu Lv","doi":"10.1109/ECIT52743.2021.00052","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00052","url":null,"abstract":"With the rapid development of rural e-commerce in China, there is still a phenomenon of unbalanced regional development. Therefore, to objectively evaluate the development level of rural e-commerce in China will be of great guiding significance to the development of rural e-commerce in China and the realization of rural revitalization. By constructing a comprehensive evaluation index system for rural e-commerce, this study uses cloud model and entropy weight method to evaluate the development level of rural e-commerce in 30 provinces (cities and autonomous regions) from 2008 to 2019. The results show that, the development level of rural e-commerce in China is still in a relatively low stage, in order to improve the development level of rural e-commerce, should increase the investment in scientific research, optimize the industrial structure, adhere to the concept of green development, adhere to the \"bring in, go out\" strategy, implement the people-oriented concept and other measures.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125406755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Construction of "Chinese National Geography" APP User operation strategy based on RFM model 基于RFM模型的《中国国家地理》APP用户运营策略构建
2021 2nd International Conference on E-Commerce and Internet Technology (ECIT) Pub Date : 2021-03-01 DOI: 10.1109/ECIT52743.2021.00090
Hong Li, Wenying Wu
{"title":"Construction of \"Chinese National Geography\" APP User operation strategy based on RFM model","authors":"Hong Li, Wenying Wu","doi":"10.1109/ECIT52743.2021.00090","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00090","url":null,"abstract":"In order to improve the number of APP users, retention rate and active rate, the paper studies the construction of \" Chinese National Geography \" APP user operation system, which can provide reference for the media integration transformation of popular science journals' client construction; adopts the product life cycle model and RFM model, analyzes the product characteristics and corresponding user operation strategies at different stages, divides users, and realizes the refined operation for different users; RFM model is an important tool and means to measure customer value and customer profitability. RFM model classifies the user’s value by taking the user’s recent purchase behavior (recency), transaction frequency (frequency) and transaction amount (monetary) as three coordinates, forming a total of eight types of users; the mobile terminals of popular science journals can be operated by establishing high-quality growth path and product mechanism, establishing user incentive system, hierarchical and refined operation of users, recalling silent users and other ways; the media integration transformation of popular science journals requires Internet thinking, user centered planning and operation of new media products, so as to create new media products that meet the needs of new media development It is a new type of media with law of exhibition, power of communication and competitiveness.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"98 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126105290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Utilizing Machine Learning to Predict Happiness Index 利用机器学习预测幸福指数
2021 2nd International Conference on E-Commerce and Internet Technology (ECIT) Pub Date : 2021-03-01 DOI: 10.1109/ECIT52743.2021.00058
Lexin You
{"title":"Utilizing Machine Learning to Predict Happiness Index","authors":"Lexin You","doi":"10.1109/ECIT52743.2021.00058","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00058","url":null,"abstract":"In recent years, machine learning has become an extremely popular topic in the technology domain. A significant number of researches are trying to adopt this technology to improve the efficiency of government services. We utilize machine learning to analyze the features related to the happiness index and to make some predictions. Using the obtained dataset of the survey that collects a random number of Chinese people's happiness index and asks relevant questions, we provide several algorithms to analyze the relationship between people's happiness index and the answers to the problems they have answered. We can make predictions in the new dataset approximately consistent with the actual values by utilizing the results. In our study, we gain some important features like income, education, and health. This paper provides some novel perspectives to improve service for e-governance.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"41 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120883238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Research on the Design of E-commerce Data Analysis Platform 电子商务数据分析平台的设计研究
2021 2nd International Conference on E-Commerce and Internet Technology (ECIT) Pub Date : 2021-03-01 DOI: 10.1109/ECIT52743.2021.00034
Tong Liu
{"title":"Research on the Design of E-commerce Data Analysis Platform","authors":"Tong Liu","doi":"10.1109/ECIT52743.2021.00034","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00034","url":null,"abstract":"With the rapid development of e-commerce and mobile communications, human society has entered the era of big data. The emphasis on data is gradually increasing. Various industries are beginning to explore an effective data analysis method. Many companies are beginning to focus on mining the value behind the data. As a digital platform, e-commerce faces ever-increasing data and information. How to effectively process and use this information has become a problem that relevant personnel need to think about and solve. On the basis of elaborating the necessity and feasibility of real-time analysis of e-commerce website operation data, this paper uses specific examples to study the design and implementation of the real-time analysis system of e-commerce website operation data.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"350 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116390561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Research on Identification of Systemically Important Financial Institutions from the Perspective of Macro-prudential Based on the Index Model 基于指数模型的宏观审慎视角下的系统重要性金融机构识别研究
2021 2nd International Conference on E-Commerce and Internet Technology (ECIT) Pub Date : 2021-03-01 DOI: 10.1109/ECIT52743.2021.00074
Hongren Chen, Zewei Li, Kuawen Liu
{"title":"Research on Identification of Systemically Important Financial Institutions from the Perspective of Macro-prudential Based on the Index Model","authors":"Hongren Chen, Zewei Li, Kuawen Liu","doi":"10.1109/ECIT52743.2021.00074","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00074","url":null,"abstract":"This paper analyzes the identification and monitoring of systemically important financial institutions from the perspective of macro-prudential, focuses on the specific research and comprehensive analysis of relevant indicators by scholars in the indicator method, constructs the identification framework of systemically important financial institutions. In addition, using the data of 36 listed banks in China at the end of 2019 to build the index model, through the analysis of the correlation of each index, the paper makes a comprehensive analysis, draws relevant conclusions, and gives some policy suggestions.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127877715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Researcch on the Practice System of Live-streaming E-commerce Talent Training in Vocational Colleges 高职院校电子商务直播人才培养实践体系研究
2021 2nd International Conference on E-Commerce and Internet Technology (ECIT) Pub Date : 2021-03-01 DOI: 10.1109/ECIT52743.2021.00032
Jinrong Liu, Haitao Sun, Yanping Sun, Zhichao Zhao
{"title":"Researcch on the Practice System of Live-streaming E-commerce Talent Training in Vocational Colleges","authors":"Jinrong Liu, Haitao Sun, Yanping Sun, Zhichao Zhao","doi":"10.1109/ECIT52743.2021.00032","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00032","url":null,"abstract":"As more and more business owners turn to live-streaming platforms to promote and sell their products in real time, the gap in live-streaming e-commerce talents is growing, and the training of live-streaming talents is imminent. According to the job responsibilities of \"Live-streaming Salesperson\" and the training syllabus for Live-streaming e-commerce certification, a practice system of Live-streaming e-commerce talent training in vocational colleges is built. The practice system mainly includes three parts: Live-streaming practice hardware and software environment, Live-streaming talent training theoretical and practical system, and Live-streaming evaluation goals. This practice system provides a certain theoretical reference for vocational colleges to train live-streaming talents.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"07 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133632079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Research on Incentive Strategy of Crowdsourcing Prize Quantity Based on MOA theory 基于MOA理论的众包奖量激励策略研究
2021 2nd International Conference on E-Commerce and Internet Technology (ECIT) Pub Date : 2021-03-01 DOI: 10.1109/ECIT52743.2021.00097
Dongjie Chen, Xiaoliang Feng, Danni Li
{"title":"Research on Incentive Strategy of Crowdsourcing Prize Quantity Based on MOA theory","authors":"Dongjie Chen, Xiaoliang Feng, Danni Li","doi":"10.1109/ECIT52743.2021.00097","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00097","url":null,"abstract":"Crowdsourcing is a new mode for enterprises to solve business problems with the help of external network intelligence resources. How to explain the behavior of participants and improve the quality of solutions is the focus of research in the field of crowdsourcing, and also the key to enterprise practice. Based on MOA theory and relying on objective second-hand data of actual transactions on a crowdsourcing platform in China, this study empirically discusses the relationship between prize quantity of task and scheme quality under the crowdsourcing mode, as well as the moderating effect of task category and prize distribution on this relationship by using RStudio software. The results show that there is a positive correlation between prize quantity and the scheme quality, and the positive promotion effect of prize is stronger in expertise-based tasks. The effect is also stronger in single winner tasks.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133434342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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