Content governance mechanism of social e-commerce platform from the perspective of information ecology: A case study of Xiaohongshu

In the Internet era, various types of unhealthy and harmful information are hidden in the explosive growth of interactive content. Content security issues are related to the ecological stability of the Internet platform. From the perspective of information ecology, this paper analyzes the conflicts between the supply of UGC content and commercialization needs in Xiaohongshu, and builds the content governance mechanism of the information ecosystem of the social e-commerce platform to solve serious problems such as integrity and ethics motivated by contradictions. The content technology, which is a new format of the digital economy, develops in-depth with the traditional real economy, and provides reference ideas for other Internet platforms to obtain better content governance.