高职院校电子商务直播人才培养实践体系研究

Jinrong Liu, Haitao Sun, Yanping Sun, Zhichao Zhao
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引用次数: 1

摘要

随着越来越多的企业主转向直播平台进行产品的实时推广和销售,直播电商人才的缺口越来越大,直播人才的培养迫在眉睫。根据“直播销售人员”的岗位职责和直播电子商务认证培训大纲,构建高职院校直播电子商务人才培养实践体系。实践体系主要包括三个部分:直播实践软硬件环境、直播人才培养理论与实践体系、直播评价目标。这一实践体系为高职院校培养直播人才提供了一定的理论参考。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Researcch on the Practice System of Live-streaming E-commerce Talent Training in Vocational Colleges
As more and more business owners turn to live-streaming platforms to promote and sell their products in real time, the gap in live-streaming e-commerce talents is growing, and the training of live-streaming talents is imminent. According to the job responsibilities of "Live-streaming Salesperson" and the training syllabus for Live-streaming e-commerce certification, a practice system of Live-streaming e-commerce talent training in vocational colleges is built. The practice system mainly includes three parts: Live-streaming practice hardware and software environment, Live-streaming talent training theoretical and practical system, and Live-streaming evaluation goals. This practice system provides a certain theoretical reference for vocational colleges to train live-streaming talents.
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