{"title":"Research on Customer Satisfaction under Two Restrictive Discount Promotion Strategies Based on SPSS analysis software","authors":"Jie Tong, Jiamiao Shen","doi":"10.1109/ECIT52743.2021.00092","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00092","url":null,"abstract":"In the e-commerce environment, customer satisfaction can reveal the pros and cons of restrictive discount promotions, but the generation mechanism of customer satisfaction and how enterprise effectively carry out restrictive discount promotions need further research. This paper proposes a customer satisfaction model based on two kinds of restrictive discount promotion: one is to explain the internal psychological mechanism of consumers under the promotion stimulation from the psychological perspective of counterfactual thinking, and the other is to introduce the need for cognition as a moderating variable. This paper uses SPSS20.0 analysis software to find that there are significant differences in the impact of two restrictive discount promotion strategies on customer satisfaction. Counterfactual thinking plays a mediating role in this relationship, and compared to consumers with low need for cognition, consumers with high need for cognition will have more counterfactual thinking. It provides theoretical and marketing management practice guidance for enterprises to improve customer satisfaction and carry out accurate and efficient promotion activities.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122575630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Study of the Risk Prevention and Protection Establishment of the Intellectual Property Rights of the Cross-Border E-Commerce, Based on the Law-and-Economics Analytic Model","authors":"Bing Ying Zhou","doi":"10.1109/ECIT52743.2021.00010","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00010","url":null,"abstract":"With the high development of Internet technology and the global impacts of Covid-19, a trend of multiple growth is being shown in the business of cross-border e-commerce. The issue of intellectual property rights becomes more obvious in this new mode of trade than in others. China’s \"14th Five-Year Plan\" marked the beginning to implement the strategy of the intellectual property rights for a powerful country. Through the law-and-economics analysis, this paper analyzes the research reports of China’s Intellectual Property Court and American Chamber of Commerce, and finds it essential for the cross-border e-commerce to attach great importance to the risk control and protection of property rights. After the analysis and research, on the possible risk of intellectual property rights faced by cross-border e-commerce, it is proposed that enterprises must not only pay attention to but also actively identify and conduct risk warning of the legal risks of their own intellectual property rights as well as the causes of them, so as to put forward corresponding risk control measures and construct prevention and protection mechanisms.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122784517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Blockchain-based Cross-border E-business Payment Model","authors":"Xiang Li","doi":"10.1109/ECIT52743.2021.00022","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00022","url":null,"abstract":"With the characteristics of decentralization, persistency, anonymity and auditability, blockchain technology is a new tool to solve the product traceability, information security and privacy, payment efficiency and cost reduction in cross-border e-business. This paper summarizes the problems of traditional cross-border e-business payment forms, analyzes the probability of blockchain technology application in cross-border e-business payment field. The research focuses on blockchain-based letter of credit payment under cross-border B2B e-business condition, introducing a blockchain-based payment application framework. Following the framework, this study discusses the hierarchy and functional modules of a blockchain-based cross-border e-business payment platform. This paper proposes three levels chain structure and data classification management to construct an alliance chain with traders, customers, banks and regulators in the cross-border e-business.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122132723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on Paper Media’s Media Integration and Transformation Development Strategy : Take Bandao Chenbao as An Example","authors":"Liruixin Liruixin, Lihong Lihong","doi":"10.1109/ECIT52743.2021.00044","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00044","url":null,"abstract":"With the development of era, network information technology and big data technology, various industries have taken dramatic changes. The arrival of the new media era has brought a huge impact on the traditional media, and made completely change of the scope, mode and channel of traditional media communication. To adapt to the needs of people's life in new media era, traditional media need to timely change the past management mode and concept, and explore new ideas of effective integration and development with new media, to ensure sustainable and stable development. This paper analyzes the necessity and effectiveness of the integration of traditional media and new media by taking Bandao Chenbao, a local traditional paper media in Dalian, as an example. At the same time, combined with the current development status of Bandao Chenbao, it further discusses the effective strategies of the integration development.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126254834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"[Copyright notice]","authors":"","doi":"10.1109/ecit52743.2021.00003","DOIUrl":"https://doi.org/10.1109/ecit52743.2021.00003","url":null,"abstract":"","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125505788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ECIT 2021 Organizing Committees","authors":"","doi":"10.1109/ecit52743.2021.00006","DOIUrl":"https://doi.org/10.1109/ecit52743.2021.00006","url":null,"abstract":"","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122157694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ECIT 2021 Preface","authors":"","doi":"10.1109/ecit52743.2021.00005","DOIUrl":"https://doi.org/10.1109/ecit52743.2021.00005","url":null,"abstract":"","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126540533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ECIT 2021 Reviewers","authors":"","doi":"10.1109/ecit52743.2021.00007","DOIUrl":"https://doi.org/10.1109/ecit52743.2021.00007","url":null,"abstract":"","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129190856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}