{"title":"Analysis of the Development Status and Path of Media Convergence Based on Personalized Recommendation Algorithm: Case Study of Dalian News Media Group","authors":"F. Yu","doi":"10.1109/ECIT52743.2021.00079","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00079","url":null,"abstract":"With the development of big data, artificial intelligence, and 5G technology, the media has gradually become intelligent. Various types of social media have used algorithmic technology to provide users with personalized recommendations. The long-lasting content ecology and communication mechanism will face reconstruction. This article analyzes the impact of personalized recommendation algorithms on user acquisition, consumption and sharing of content, and focus on Dalian News Media Group to analyze the development status and existing problems of its media convergence, and then analyzes the development path of its media convergence based on the personalized recommendation algorithm. First of all, the way of media convergence should be conversed from top to bottom to advance the integration of depth and breadth. Secondly, establishing user thinking on the basis of building a new media matrix, combined with the behavioral characteristics of users for accurate recommendation. Finally, we must pay attention to all media personnel training, the introduction of talent incentive mechanism, and to enhance public information literacy education in new media.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123130151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the construction of enterprise quality innovation model based on case analysis","authors":"Yonghui Cao, He Jiang","doi":"10.1109/ECIT52743.2021.00086","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00086","url":null,"abstract":"With the development of economic globalization and the deepening of China’s reform and opening up, international trade is frequent and the volume of foreign trade is increasing rapidly. Port economy has become an important force to promote the high-quality development of China’s economy. However, with the rapid development of port trade and transportation business, higher quality requirements have been put forward for port machinery manufacturing enterprises, so as to escort the development of marine economy. Based on this, this paper selects M company as the research case, deeply analyzes the quality management innovation mechanism of the company, so as to provide reference for the development of similar enterprises and boost the sustainable and healthy development of economy.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127538366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Impact of BOPS on Demand Allocation and Profitability in Omnichannel E-commerce Retailing with Consideration of Experience Service","authors":"Jinrong Liu, Guoqi Long, Yuting Hu, Huiyuan Xu","doi":"10.1109/ECIT52743.2021.00016","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00016","url":null,"abstract":"With the rapid development of mobile Internet and O2O e-commerce, more and more retailers are beginning to offer customers omnichannel shopping that includes buy-online-and-pickup-in-store (BOPS). Online channel often results in high return rates due to lack of product experience, while retailers can increase consumer perceive value by providing experience services (ES) to increase their purchases, but the ES will also incur a certain cost. This paper establishes two profit models before and after opening a BOPS channel when considering ES. Then, the study analyzes and compares the impacts of BOPS on retailers' demand allocation and profitability. The results show that when the BOPS channel is convenient or the online return rate is low, the opening of the BOPS channel will reduce the store channel demand and increase the total demand and the profit. In addition, whether a retailer opens a BOPS channel depends on the number of stores and the characteristics of the products.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116542133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Emotion labor, Customer Satisfaction and Service Quality of Commercial Bank in China","authors":"Rui xunyuan, Zhang-hui Yan","doi":"10.1109/ECIT52743.2021.00051","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00051","url":null,"abstract":"On the basis of analyzing the relationship between EL and CS, EL and service quality(SQ), and the relationship between SQ and CS, this paper conducts a detailed study on the influence of EL on CS of bank employees. So far, there are a lot of researches on CS and SQ, but there are few researches from the perspective of EL. In this paper, front-line employees and bank customers of commercial Banks are taken as research objects. Based on the summary of relevant theories of employee EL and CS, SQ and intermediary effect, empirical research is conducted on the relationship among the three, and the impact of EL on CS is analyzed.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134148740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Application Model of Public Welfare Crowdfunding Based on Blockchain Technology","authors":"Ye Fan, Chen Ao, Liang Jingren","doi":"10.1109/ECIT52743.2021.00098","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00098","url":null,"abstract":"With the improvement of China’s economic level and science and technology, the public welfare crowdfunding industry is booming, and at the same time, it has gradually exposed many existing shortcomings in the industry. Aiming at the current pain points in the field of public welfare crowdfunding, based on the open consensus, decentralization, and non-tamperable technical characteristics of the blockchain and its available points in the field of public welfare crowdfunding, this article introduces the concept of \"public welfare points\", innovatively A new application mode of public welfare crowdfunding with reasonable incentive operation mechanism is proposed.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132043561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on Commercial Bank Customer Management Management under the Background of Internet Finance","authors":"Dongliang Wang","doi":"10.1109/ECIT52743.2021.00017","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00017","url":null,"abstract":"This article first introduces the relevant theories of Internet finance and customer relationship management, and expounds the impact of Internet finance on the customer relationship management of commercial banks. Then this article analyzes the problems in the customer relationship management process of commercial banks under the background of Internet finance. Finally, the article points out that under the impact of Internet finance, commercial banks must continue to absorb innovation, and at the same time learn from Internet finance thinking, and then form a \"customer-centric\" customer service concept.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128808680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Business Model Innovation of Sisyphe Bookstore under background of New Retail","authors":"Ye Wang, Dongmei Xu","doi":"10.1109/ECIT52743.2021.00029","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00029","url":null,"abstract":"Driven by consumption upgrading and urbanization, shopping center, as a retail format, has been developed rapidly. Setting up the bookstores in shopping centers is regarded as an innovative action in the retail industry. This paper takes Sisyphe bookstore as the research object, which is the leader of the chain physical bookstore industry, studies business model innovation under background of new retail. New retail is based on the internet background. Retail companies use the technologies, such as big data analysis, cloud computing, artificial intelligence, virtual reality and other new technologies to promote offline retail and realize O2O business. Information technology is playing an important role of new retail, which leads to the reform of new retail business model. On the basis of business model research on new retail, this paper uses the business model canvas to analyze. The business model of Sisyphe achieves five areas of innovation: the innovation of retail format, category, service, management and marketing.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131756340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research On Detection Of Malicious Software","authors":"Bo Peng","doi":"10.1109/ECIT52743.2021.00091","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00091","url":null,"abstract":"In recent years, with the rapid development of the Internet, the Internet has become an indispensable part of society. However, with the increasing variety of malware and the application of encryption methods, the security of Internet network is constantly threatened. How to detect and identify malicious software without affecting the normal operation of user hosts and violating user privacy by monitoring a small number of non-sensitive features while software is running dynamically, so as to protect user host information, has become an imminent issue in the field of network security. In this work, a new feature extraction method is developed and proved to be effective. This paper presents a characterization method to extract malware features from three aspects: derived features, vector space features of API and context features of API. XGBoos, LGBM, Improved TextCNN models are trained to predict test sets. Finally, these models are combined with Stacking model to output the final results.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130976893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on E-commerce Oral English Blended Teaching","authors":"Yang Suting, Yang Sudan","doi":"10.1109/ECIT52743.2021.00015","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00015","url":null,"abstract":"With the continuous development of The Belt and Road Initiative, higher requirements are put forward for the oral ability of E-commerce major. Based on the analysis of the current situation and problems of business application oral English teaching and training, an oral teaching and training model is proposed based on blended teaching around the application scenario of business English. The blended teaching mode effectively integrates online video learning and offline classroom learning based on the Internet, and makes full use of the characteristics of wide distribution area and abundant information resources of the Internet. It can expand the learning space and the learning content, optimize the learning mode and improve the teaching level of oral English, and improve the quality of e-commerce personnel training effectively. This model aims at improving the ability of oral English application, innovating teaching objectives, enriching teaching content, optimizing curriculum implementation, implementing process evaluation, and promoting the reform of E-commerce oral English teaching in an all-round way. After one year’s pilot practice, it was found that the new model could effectively improve the teaching effect of the course and the oral application ability.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134164530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Evaluating the Potential Efficiency from Virtual Mergers and Acquisitions of Chinese Banks","authors":"Xinyi Lang","doi":"10.1109/ECIT52743.2021.00045","DOIUrl":"https://doi.org/10.1109/ECIT52743.2021.00045","url":null,"abstract":"Can mergers and acquisitions (M&A) of commercial banks improve their efficiency? This paper gives the definition of potential efficiency and designs an \"eight step\" method to evaluate it. Taking 21 listed commercial banks in China as the research object, this paper selects the data from 2011 to 2019, and uses Three-stage DEA method and Bootstrap DEA method to evaluate the technical efficiency of individual commercial banks and the potential efficiency of virtual M&A of commercial banks from the perspective of prediction. The result shows that most of the virtual M&A is beneficial, but the M&A of technical efficient banks can not guarantee the banks after M&A are technical efficient, nor can it guarantee the M&A behaviors are potential efficient.","PeriodicalId":186487,"journal":{"name":"2021 2nd International Conference on E-Commerce and Internet Technology (ECIT)","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121426813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}