RAI: Revista de Administração e Inovação最新文献_第2页

Uma comparação entre as técnicas hard e soft laddering aplicadas à percepção de valor de acadêmicos de administração em relação a uma instituição de ensino superior na cidade de Rio Verde-GO 在里约热内卢Verde-GO市的一所高等教育机构中，硬阶梯和软阶梯技术应用于管理学者价值感知的比较

RAI: Revista de Administração e Inovação Pub Date : 2010-12-12 DOI: 10.5585/RAI.2010432

C. A. Sobrinho, Luiz Henrique de Barros Vilas Boas, A. Martins, Gustavo Coelho

{"title":"Uma comparação entre as técnicas hard e soft laddering aplicadas à percepção de valor de acadêmicos de administração em relação a uma instituição de ensino superior na cidade de Rio Verde-GO","authors":"C. A. Sobrinho, Luiz Henrique de Barros Vilas Boas, A. Martins, Gustavo Coelho","doi":"10.5585/RAI.2010432","DOIUrl":"https://doi.org/10.5585/RAI.2010432","url":null,"abstract":"Academic research concerning the consumer value, using the means-end chain theory (MEC), has been growing steadily. The Laddering interview technique has been the most commonly utilized tool to establish the relationship between attributes, consequence and values proposed by this theory. The present study conducted a comparative analysis between the traditional characteristics of Laddering, Soft Laddering, and the variation of this technique, Hard Laddering, represented here by a self-administered Paper-and-Pencil questionnaire. This comparative analysis serves the requirement for researchers to understand specific aspects of each Laddering approach, so there is a satisfactory match between the means-end chain theory technique and the choice that fits best in its object of study. The literature review addressed: the concepts of the means-end theory, describing both approaches to the Laddering interview and the concept of consumer value, in this case, students from a Higher Education Institution (HEI). The comparative analysis presented the differences and similarities between Soft Laddering and the Paper-and-Pencil Hard Laddering questionnaire. The comparison indicates that Soft Laddering permits greater efficiency; however, it suggests that the Pencil-and-Paper questionnaire possesses the potential to generate similar results to the traditional approach.","PeriodicalId":183885,"journal":{"name":"RAI: Revista de Administração e Inovação","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120943563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Diferenças entre first movers e late movers na capacitação para o desenvolvimento de produtos na indústria automobilística first movers和late movers在汽车行业产品开发培训方面的区别

RAI: Revista de Administração e Inovação Pub Date : 2010-12-12 DOI: 10.5585/RAI.2010552

Marcos Amatucci

{"title":"Diferenças entre first movers e late movers na capacitação para o desenvolvimento de produtos na indústria automobilística","authors":"Marcos Amatucci","doi":"10.5585/RAI.2010552","DOIUrl":"https://doi.org/10.5585/RAI.2010552","url":null,"abstract":"This study aspires to explain the influence of the order of entry of multinational companies in Brazil’s automotive industry concerning the capability-building process of the subsidiary for product development. The analytical framework involves discussing the benefits and advantages of the pioneer/follower, of economy, and its application to the internationalization of enterprises, and the literature relating to capability-building in automobile product development. The multiple case studies were embarked by in-depth interviews with four automakers who undertook relevant engineering activities in Brazil: General Motors (GM), Volkswagen, Fiat and Renault. The method used was a multiple case study. The results suggest that late movers leap steps above in the capability-building process, using the successful experience of the pioneers. Theoretically, the results contribute to promote the discussion of: empowering subsidiaries for product development and innovation; to discuss the pioneers and followers in the international arena. In practical terms, the results are relevant by identifying a \"fast track” for the qualified engineering, in an industry where most subsidiaries still exert such activity in a very limited manner.","PeriodicalId":183885,"journal":{"name":"RAI: Revista de Administração e Inovação","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124964959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Teorias de localização aplicadas às empresas de base tecnológica: um estudo empirico 本土化理论在科技型企业中的应用:实证研究

RAI: Revista de Administração e Inovação Pub Date : 2010-12-12 DOI: 10.5585/RAI.2010427

João Ferreira, Carla Susana Marques, C. Fernandes

引用次数: 5

Aceitação e adoção de produtos com novas tecnologias: o gênero como fator moderador 接受和采用新技术产品:性别作为调节因素

RAI: Revista de Administração e Inovação Pub Date : 2010-12-12 DOI: 10.5585/RAI.2010532

Márcia Zampieri Grohmann, L. F. Battistella, V. Costa, Aline Nadalin Velter

{"title":"Aceitação e adoção de produtos com novas tecnologias: o gênero como fator moderador","authors":"Márcia Zampieri Grohmann, L. F. Battistella, V. Costa, Aline Nadalin Velter","doi":"10.5585/RAI.2010532","DOIUrl":"https://doi.org/10.5585/RAI.2010532","url":null,"abstract":"Innovative product adoption is a challenge for both organizations and marketing professionals. In order to identify gender differences related to the acceptance and adoption of new technologies in products, a survey sample of 212 university students was performed. The applied model was a combination of the Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA), with five antecedents constructs (expressiveness, enjoyment, usefulness, ease of use, normative pressure) and two dependents constructs (attitude towards use and intention to use). Data was examined via exploratory factor analysis (KMO = 0.863; alphas between 0.722-0.838) and confirmatory factor analysis (RMSE = 0.058, ?²/gl = 1.66, NFI = 0.817 e NNFI = 0.903), each model having demonstrated to be a good fit. Structural models for male and female indicate that: attitude has a higher influence on intention for males; expressiveness has a higher influence on intention to use for women; usefulness has no effect on intention; the effect of ease of use and intention was stronger with women; and normative pressure does not affect intention to use. Such findings suggest that innovative strategies for female users should focus on ease of use and enjoyment, whereas for men, no significant correlations were made, indicating that further studies should be conducted.","PeriodicalId":183885,"journal":{"name":"RAI: Revista de Administração e Inovação","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123039140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

O papel da confiança na marca na intenção de adoção de novas tecnologias 品牌信任在采用新技术意图中的作用

RAI: Revista de Administração e Inovação Pub Date : 2010-12-12 DOI: 10.5585/RAI.2010504

Mellina da Silva Terres, Clara Isabel Koetz, Cristiane Pizzutti dos Santos, Carla Schwengber ten Caten

{"title":"O papel da confiança na marca na intenção de adoção de novas tecnologias","authors":"Mellina da Silva Terres, Clara Isabel Koetz, Cristiane Pizzutti dos Santos, Carla Schwengber ten Caten","doi":"10.5585/RAI.2010504","DOIUrl":"https://doi.org/10.5585/RAI.2010504","url":null,"abstract":"The process of adopting a new technology is characterized by asymmetric information, where the manufacturer is fully aware of the technology’s characteristics, but the end-user, to whom this technology is designed, has little access to information. In order to minimize asymmetry, hence reducing the uncertainty and risks inherent in this process, companies can send signals via robust and trusted brands, which may relay information about product quality on to their consumers. This study’s principal objective is to analyze the influence of brand loyalty in the adoption process of new technologies in business-to-consumer (B2C) exchanges. Therefore, we applied the Unified Theory of Acceptance and Use of Technology (UTAUT) model, proposed by Venkatesh et al. (2003). Brand loyalty was measured using the scale developed and validated by Delgado-Ballester et al. (2003). Data was collected via a survey administered to 348 respondents, coupled with data analysis performed using Structural Equation Modeling (SEM). The results demonstrated that trust based on brand intentions, which is related to consumer expectations regarding future firm behavior in solving problems associated with the consumption of the product, has significant bearing on the consumer's intention to adopt a new technology. In addition, the constructs previously submitted into the UTAUT model, i.e., social influence, the expectation of i) performance and ii) effort, were confirmed.","PeriodicalId":183885,"journal":{"name":"RAI: Revista de Administração e Inovação","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114176790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

UN NUEVO ENFOQUE PARA LA GESTIÓN DE LAS POLÍTICAS DE INNOVACIÓN, EN FUNCIÓN DEL DESARROLLO SOSTENIBLE 以可持续发展为导向的创新政策管理新方法

RAI: Revista de Administração e Inovação Pub Date : 2010-11-09 DOI: 10.5585/RAI.2010685

Milagros Acacia Saucedo Nardo

引用次数: 0

Gestión tecnológica en empresas innovadoras mexicanas 墨西哥创新公司的技术管理

RAI: Revista de Administração e Inovação Pub Date : 2010-11-09 DOI: 10.5585/RAI.2010684

E. Cabrera

{"title":"Gestión tecnológica en empresas innovadoras mexicanas","authors":"E. Cabrera","doi":"10.5585/RAI.2010684","DOIUrl":"https://doi.org/10.5585/RAI.2010684","url":null,"abstract":"En este trabajo se revisa la experiencia en gestion tecnologica de 25 empresas innovadoras mexicanas, de diversos tamanos y sectores, ganadoras del Premio Nacional de Tecnologia (PNT) entre 1999 y 2007. El objetivo es analizar los rasgos relevantes asi como las principales practicas de gestion de tecnologia que reportan las empresas. Se llevo a cabo un estudio exploratorio utilizando informacion recogida por el PNT, completado con entrevistas a gerentes de diversas empresas e informacion divulgada por las mismas. Las actividades de innovacion que se llevan a cabo en las empresas analizadas estan acordes con las caracteristicas de empresas innovadoras reportadas en la literatura especializada sobre el tema; y revelan que en su operacion y actividades de innovacion cumplen con los rasgos relevantes de gestion de tecnologia que el autor identifico en el analisis de dicha literatura. Se identificaron dos grupos de rasgos relevantes: el primero soporta la creacion de condiciones para la innovacion en las empresas, y el segundo tiene que ver con un conjunto de practicas de gestion de tecnologia que juegan un rol importante en los procesos de innovacion. Ambos grupos de rasgos distintivos son atendidos, aunque de diversas maneras, por las empresas que hacen de la innovacion una de sus principales caracteristicas para competir.","PeriodicalId":183885,"journal":{"name":"RAI: Revista de Administração e Inovação","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126220735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 16

The parent-subsidiary relationship. International technology cooperation: the fiat auto case 母子关系。国际技术合作:菲亚特汽车案例

RAI: Revista de Administração e Inovação Pub Date : 2010-11-09 DOI: 10.5585/RAI.2010394

Enzo Baglieri, M. Bruno, E. Vasconcellos, A. Grando

引用次数: 3

Aplicação do algoritmo genético na gestão de suprimentos 遗传算法在供应管理中的应用

RAI: Revista de Administração e Inovação Pub Date : 2010-08-12 DOI: 10.5585/RAI.V7I2.328

Roberto Giro Moori, Herbert Kimura, Oscar K. N. Asakura

引用次数: 0

Estudo comparativo entre o processo de criação de empresas tecnológicas e o de empresas tradicionais 技术公司与传统公司创建过程的比较研究

RAI: Revista de Administração e Inovação Pub Date : 2010-08-12 DOI: 10.5585/RAI.V7I2.600

Cândido Borges, Louis Jacques Filion, G. Simard

{"title":"Estudo comparativo entre o processo de criação de empresas tecnológicas e o de empresas tradicionais","authors":"Cândido Borges, Louis Jacques Filion, G. Simard","doi":"10.5585/RAI.V7I2.600","DOIUrl":"https://doi.org/10.5585/RAI.V7I2.600","url":null,"abstract":"This article aims to compare the process of setting up technological companies with traditional ones and to identify the features of the process used by the first group. A model dividing the creation process into four stages (initiation, preparation, launch and consolidation) was designed and used as a framework for analysis. Two questionnaires were completed by 192 entrepreneurs of new companies, with 77 technological companies and 115 traditional ones represented. The results of the comparison between the two groups indicate that the process of creation from technology companies has certain peculiarities, more specifically that: (i) the access to financial resources as well as financial management constitute a big challenge to technological entrepreneurs, (ii) technological entrepreneurs need to develop their competences in management and commercialization, (iii) the process of creation of technological companies is longer and harder than that of traditional ones, (iv)market analysis represents a challenge for technological entrepreneurs; (v) there is a significant difference between the process of creation of the different groups of technological companies. These differences need to be considered when planning future research and subsidizing future entrepreneurs.","PeriodicalId":183885,"journal":{"name":"RAI: Revista de Administração e Inovação","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127677467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8