LITERACY - Jurnal Pendidikan Ekonomi最新文献

{"title":"ANALISIS FAKTOR YANG MEMPENGARUHI KEBERHASILAN PENGELOLAAN ALOKASI DANA DESA DI DESA SENDANGAN KECAMATAN REMBOKEN","authors":"Livia E. Rantung, A. Manongko, A. Rooroh","doi":"10.53682/literacyjpe.v1i2.1713","DOIUrl":"https://doi.org/10.53682/literacyjpe.v1i2.1713","url":null,"abstract":"ABSTRAK \u0000Penelitian ini untuk mengetahui faktor yang mempengaruhi keberhasilan Alokasi Dana Desa yang ada di Desa Sendangan, Kecamatan Remboken, Kabupaten Minahasa. Metode penelitian kualitatif yang diurai datanya secara deskriptif. Wawancara dan Dokumentasi adalah teknik pengumpulan data yang digunakan dalam penelitian ini. Hasil penelitian ini menunjukkan : (1) Tahapan yang sesuai dengan Permendagri Nomor 20 tahun 2018 tentang pengelolaan keuangan desa didesa sendnagan kecamatan remboken hanya tahap perencanaan dan tahap pelaksanaan sedangkan tahap penatausahaan, tahap pelaporan dan tahap pertanggungjawaban tidak sesuai dengan Permendagri Nomor 20 tahun 2018 tentang pengelolaan keuangan desa. (2) Sumber daya manusia, keterlambatan pelaporan, perubahan APBDesa dan pemahaman masyarakat merupakan faktor penghambat dalam Pengelolaan alokasi dana desa di Desa Sendangan Kecamatan Remboken. (3) Upaya yang harus dilakukan dalam mengatasi hambatan dalam pengelolaan alokasi dana desa di Desa Sendangan Kecamatan Remboken yaitu, meningkatkan tingkat pendidikan, memberikan pelatihan kepada perangkat desa, memberikan pemahaman tentang Alokasi Dana Desa kepada masyrakat, dan melakukan koordinasi dengan pihak berwenang tentang perubahan APBDesa secara mendadak. Rekomendasi pada penelitian ini adalah untuk perangkat desa agar lebih meningkatkan pengelolaan ADD didesa agar dapat meningkatkan keberhasilan pengelolaan keuangan dan untuk masyarakat serta Seluruh pihak yang terkait disarankan dapat bekerjasama dalam pengelolaan ADD di Desa dengan meminimalisir faktor penghambat dan meningkatkan upaya dalam mengatasi hambatan dalam pengelolaan ADD.","PeriodicalId":181613,"journal":{"name":"LITERACY - Jurnal Pendidikan Ekonomi","volume":"432 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122821797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KINERJA PENGURUS DAN MOTIVASI ANGGOTA TERHADAP PERKEMBANGAN KOPERASI SIMPAN PINJAM MEKAR JAYA TONDANO","authors":"Regina Pongilatan, Yance Tawas, Gilly M Tiwow","doi":"10.53682/literacyjpe.v1i2.1596","DOIUrl":"https://doi.org/10.53682/literacyjpe.v1i2.1596","url":null,"abstract":"  \u0000Penelitian ini membutuhkan menjelang memahami imbas Kinerja Pengurus terhadap Perkembangan koperasisimpanpinjammekarjayatondano, imbas. Motivasi Anggota terhadap Perkembangan koperasi simpan pinjam mekar jaya tondano, dan imbas Kinerja Pengurus dan Motivasi Anggota secara bersama-arah-arah terhadap Perkembangan koperasi simpan pinjam mekar jaya tondano. Penelitian ini menjadikan penentuan asosiatif kausal tambah publik bani yang berjumlah 350 keluarga. Jumlah pola 78 keluarga diambil tambah mengabdikan proses simple random sampling. Metode penghimpunan masukan mengabdikan kuesioner dan dokumentasi. Teknik uraian masukan mengabdikan kejatuhan berganda. Hasil penentuan ini menyinggir terpendam imbas klise dan berarti Kinerja Pengurus terhadap Perkembangan koperasi simpan pinjam mekar jaya tondano, terpendam imbas klise dan berarti Motivasi Anggota terhadap Perkembangan Koperasi, dan terpendam imbas klise dan berarti Kinerja Pengurus dan Motivasi Anggota secara bersama-arah-arah terhadap Perkembangan Koperasi. Sumbangan bermanfaat penyebab Kinerja Pengurus sebanyak 90,89 �n Motivasi Anggota sebanyak 90,89% terhadap Perkembangan koperasi.","PeriodicalId":181613,"journal":{"name":"LITERACY - Jurnal Pendidikan Ekonomi","volume":"312 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134174096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh kemampuan berpikir tingkat tinggi dan kemandirian belajar terhadap kemampuan kognitif siswa di SMA Negeri 7 Manado kelas XI IPS","authors":"Chindana M C Oroh, Henry J. D. Tamboto, Sjedie Watung","doi":"10.53682/literacyjpe.v1i2.641","DOIUrl":"https://doi.org/10.53682/literacyjpe.v1i2.641","url":null,"abstract":"Penelitian ini bertujuan untuk mengethaui pengaruh kemampuan berpikir tingkat tinggi terhadap kemampuan kognitif siswa di SMA Negeri 7 Manado kelas XI IPS,pengaruh kemandirian belajar terhadap kemampuan kognitif siswa dan pengaruh kemampuan berpikir tingkat tinggi dan kemandirian belajar secara bersama-sama terhadap kemampuan kognitif siswa di SMA N 7 MANADO KELAS XI IPS. Dengan sampel seratus dua puluh lima siswa. mengunakan alat analisis regresi.Hasil dari penelitian ini yaitu: Terdapat pengaruh yang signifikan secara parsial kemampuan berpikir tingkat tinggi terhadap kemampuan kognitif siswa di SMA N 7 MANADO kelas XI IPS. Artinya, jika kemampuan berpikir tingkat tinggi seswa meningka maka kemampuan kognitif siswa juga akan meningkat.Terdapat pengaruh pengaru yang signifikan secara parsial kemandirian belajar terhadap kemampuan kognitif siswa di SMA N 7 MANADO kelas XI IPS. Artinaya, jika kemandirian belajar siswa meningkat  maka akan di ikuti oleh peningkatan kemampuan kognitif siswa.Terdapat pengaruh yang signifikan secara bersama-sama antara kemampuan berpikir tingkat tinggi dan kemandirian belajar terhadap kemampuan kognitif siswa di SMA N 7 MANADO kelas XI IPS. Artinya, jika kemampuan berpikir tingkat tinggi dan kemandirian belajar meningkat secara bersama-sama maka kemampuan kognitif siswa akan semakin baik.","PeriodicalId":181613,"journal":{"name":"LITERACY - Jurnal Pendidikan Ekonomi","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124211923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kapasitas Produksi Dan Permintaan Terhadap Pendapatan Petani Gula Aren Di Desa Tombatu 2","authors":"Farly Dopas, Consuslasia Korompis, Yance Tawas","doi":"10.53682/literacyjpe.v1i2.598","DOIUrl":"https://doi.org/10.53682/literacyjpe.v1i2.598","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui Pengaruh Kapasitas Produksi Dan Permintaan Terhadap Pendapatan Petani Gula Aren Di Desa Tombatu 2. Metode penelitian yang digunakan penulis adalah metode survey pendekatan kuantitatif. populasi dalam penelitian ini berjumlah 33 orang dengan sampel 30 orang. Berdasarkan hasil dari analisis dan pembahasan yang dilakukan dengan menggunakan regresi linier berganda, dapat ditarik kesimpulan sebagai berikut: Hasil penelitian menunjukkan bahwa Kapasitas Produksi (X1) memiliki pengaruh positif atau signifikan terhadap Pendapatan Petani Gula Aren (Y). Dengan demikian, hipotesis pertama diterima. Hasil penelitian menunjukkan bahwa Permintaan (X2) memiliki pengaruh positif atau signifikan terhadapPendapatan Petani Gula Aren (Y). Dengan demikian, hipotesis kedua diterima. Hasil penelitian menunjukkan bahwa Kapasitas Produksi (X1) dan Permintaan (X2) memiliki pengaruh positif atau signifikan secara bersama-sama terhadap Pendapatan Petani Gula Aren (Y). Dengan demikian, hipotesis ketiga diterima.\u0000Kata Kunci: Kapasitas produksi, permintaan dan pendapatan petani\u0000 \u0000 \u0000This study aims to determine the effect of production capacity and demand on palm sugar farmers' income in Tombatu Village 2. The research method used by the author is a survey method with a quantitative approach. population in this study amounted to 33 people with a sample of 30 people. Based on the results of the analysis and discussion conducted using multiple linear regression, the following conclusions can be drawn: The results show that Production Capacity (X1) has a positive or significant effect on Palm Sugar Farmers' Income (Y). Thus, the first hypothesis is accepted. The results showed that demand (X2) had a positive or significant effect on the income of palm sugar farmers (Y). Thus, the second hypothesis is accepted. The results showed that Production Capacity (X1) and Demand (X2) had a positive or significant effect together on Palm Sugar Farmers' Income (Y). Thus, the third hypothesis is accepted.\u0000Keywords: Production capacity, farmer demand and income","PeriodicalId":181613,"journal":{"name":"LITERACY - Jurnal Pendidikan Ekonomi","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123741525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Literasi Keuangan Dan Disiplin Kerja Terhadap Kinerja Pekerja Industri Meubel Di Desa Touliang Oki","authors":"Tivany Maerah, Consuslasia Korompis, Joubert M. Dame","doi":"10.53682/literacyjpe.v1i2.580","DOIUrl":"https://doi.org/10.53682/literacyjpe.v1i2.580","url":null,"abstract":"This study aims to determine the extent of the influence of financial literacy and work discipline on the performance of furniture industry workers in the village of Touliang Oki. The method used in this study uses a type of quantitative research survey method. The population in this study was 51 and the research sample was 45. Based on data analysis The results showed that financial literacy has a positive or significant effect on employee performance. Thus, the first hypothesis is accepted. The results showed that work discipline has a positive or significant effect on employee performance. Thus, the second hypothesis is accepted. The results showed that Financial Literacy and Work Discipline had a positive or significant effect together on employee performance. Thus, the third hypothesis is accepted. \u0000 ","PeriodicalId":181613,"journal":{"name":"LITERACY - Jurnal Pendidikan Ekonomi","volume":"211 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134369221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Pembelajaran Berbasis Masalah dan Media Pembelajaran Berbasis Online Terhadap Hasil Belajar Siswa Pada Mata Pelajaran Pemasaran Online Kelas XI di SMK Negeri 2 TONDANO","authors":"Natalia S. N Larumpa, Consuslasia Korompis, Sem Dehop","doi":"10.53682/literacyjpe.v1i2.583","DOIUrl":"https://doi.org/10.53682/literacyjpe.v1i2.583","url":null,"abstract":"This study aims to determine the effect of problem-based learning and online-based learning media on student learning outcomes in online marketing subjects in class XI at SMK Negeri 2 TONDANO. The research method used in this research is the experimental method. Based on the research it is known that student learning outcomes using the Problem Based Learning Model in class XI Marketing 1 SMK N 2 Tondano have increased. There are differences in student results through test results using Problem Based Learning Model (Problem Based Learning). So there is an increase in student learning outcomes by using the Problem Based Learning Model (Problem Based Learning). Based on the research, it is known that student learning outcomes using online-based learning media in class X1 marketing at SMk N 2 Tondano have increased after the application of the use of online-based learning media. There are differences in student results through test results using online-based learning media. So there is an increase in student learning outcomes using online-based learning media","PeriodicalId":181613,"journal":{"name":"LITERACY - Jurnal Pendidikan Ekonomi","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116131866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PELANGGAN DI ALFAMART TATAARAN II, MINAHASA","authors":"Maria M Kaparang, A. Manongko, Silvana S. A Oroh","doi":"10.53682/literacyjpe.v1i2.1645","DOIUrl":"https://doi.org/10.53682/literacyjpe.v1i2.1645","url":null,"abstract":"ABSTRAK \u0000Penelitian ini bertujuan untuk mengetahui: pengaruh kualitas pelayanan terhadap keputusan pembelian pada pelanggan Alfamart Tataaran II Minahasa, pengaruh persepsi harga terhadap keputusan pembelian pada pelanggan Alfamart Tataaran II Minahasa, pengaruh kualitas pelayanan, dan persepsi harga, terhadap keputusan pembelian pada pelanggan Alfamart Tataran II Minahasa. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen yang pernah melakukan pembelian di Alfamart Tataaran II Minahasa. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Teknik analisis data menggunakan regresi berganda. Hasil penelitian menunjukkan bahwa: terdapat pengaruh positif dan signifikan Kualitas pelayanan terhadap keputusan pembelian di alfamart tataaran II minahasa, terdapat pengaruh positif dan signifikan Persepsi harga terhadap keputusan pembelian, dan terdapat pengaruh positif dan signifikan kualitas pelayanan dan persepsi harga secara bersama-samaterhadap keputusan pembelian. Sumbangan efektif variabel kualitas pelayanan sebesar 60,5% dan persepsi harga sebesar 60,3% terhadap keputusan pembelian pelanggan di Alfamart tataaran II minahasa.","PeriodicalId":181613,"journal":{"name":"LITERACY - Jurnal Pendidikan Ekonomi","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125954645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGEMBANGAN MATERI PEMBERDAYAAN EKONOMI PETANI SALAK DI DESA PANGU KECAMATAN RATAHAN TIMUR","authors":"Yati F Mogea, Sjeddie R. Watung, Edwin Wantah","doi":"10.53682/literacyjpe.v1i2.1750","DOIUrl":"https://doi.org/10.53682/literacyjpe.v1i2.1750","url":null,"abstract":"ABSTRAK \u0000Penelitian ini bertujuan untuk mengembangkan usaha petani salak yang ada di desa pangu. Penelitian ini merupakan penelitian pengembangan dengan subjek penelitian yaitu beberapa petani yang ada di desa pangu. Teknik pengumpulan data yang digunakan yaitu observasi,angket dan FGD(Focus Grup Discussion),hasil dari penelitian ini di analisis dengan menggunakan metode model ADDIE. Hasil penelitian ini menunjukan bahwa pengembangan materi yang di kembangkan berpengaruh dan bermanfaat bagi beberapa petani yang ada di desa pangu.","PeriodicalId":181613,"journal":{"name":"LITERACY - Jurnal Pendidikan Ekonomi","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127042470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PROMOSI DAN PROFESIONALISME PRAMUNIAGA TERHADAP LOYALITAS PEMBELI DI MULTIMART TOMOHON","authors":"Nazareta S. M Runtuwene, Amsje Winokan, J. Wuisang","doi":"10.53682/literacyjpe.v1i2.1958","DOIUrl":"https://doi.org/10.53682/literacyjpe.v1i2.1958","url":null,"abstract":"ABSTRAK \u0000Penelitian ini bertujuan untuk mengetahui: (1) Pengaruh Promosi terhadap Loyalitas pembeli pada pelanggan di Multimart Tomohon, (2) Pengaruh Profesionalisme Pramuniaga terhadap Loyalitas Pembeli pada pelanggan di Multimart Tomohon, (3) Pengaruh Promosi, dan Profesionalisme Pramuniaga terhadap Loyalitas Pembeli pada pelanggan di Multimart Tomohon. Penelitian ini menggunakan metode asosiatif kausal dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen yang pernah melakukan pembelian di Multimart Tomohon. Teknik pengambilan sampel menggunakan accidental sampling dengan jumlah sampel sebanyak 70 orang. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Teknik analisis data menggunakan regresi berganda. Hasil penelitian menunjukkan bahwa: 1) terdapat pengaruh positif dan signifikan Promosi terhadap loyalitas pembeli Multimart Tomohon 2) terdapat pengaruh positif dan signifikan Profesionalisme Pramuniaga terhadap Loyalitas pembeli, dan 3) terdapat pengaruh positif dan signifikan Promosi, dan Profesional Pramuniaga secara bersama-sama terhadap Loyalitas pembeli dengan Koefisien 54,0%. \u0000  \u0000Kata kunci : Promosi, Profesional pramuniaga dan Loyalitas pembeli \u0000  \u0000ABSTRACT \u0000This study aims to determine: (1) The Effect of Promotion on Buyer Loyalty to Customers at Multimart Tomohon, (2) The Effect of Salesperson's Professionalism on Buyer Loyalty to Customers at Multimart Tomohon, (3) The Effect of Promotion, and Professionalism of Sales Assistants on Buyer Loyalty to Customers in Tomohon. Multimart Tomohon. This study uses a causal associative method using a quantitative approach. The population in this study are consumers who have made purchases at Multimart Tomohon. The sampling technique used accidental sampling with a total sample of 70 people. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used multiple regression. The results showed that: 1) there was a positive and significant effect of Promotion on the loyalty of Multimart Tomohon buyers 2) there was a positive and significant influence of Salesperson Professionalism on Buyer Loyalty, and 3) there was a positive and significant influence of Promotion, and Professional Salesperson together on Loyalty buyers with a coefficient of 54.0%. \u0000Keywords: Promotion, Professional Salesperson and Buyer Loyalty","PeriodicalId":181613,"journal":{"name":"LITERACY - Jurnal Pendidikan Ekonomi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127456473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PELANGGAN DI INDOMART TATAARAN PATAR, MINAHASA","authors":"Iwan Kandori","doi":"10.53682/literacyjpe.v1i2.3183","DOIUrl":"https://doi.org/10.53682/literacyjpe.v1i2.3183","url":null,"abstract":"  \u0000ABSTRAK \u0000Penelitian ini bertujuan untuk mengetahui: pengaruh kualitas pelayanan terhadap keputusan pembelian pada pelanggan Indomart Tataaran Patar Minahasa, pengaruh persepsi harga terhadap keputusan pembelian pada pelanggan Indomart Tataaran Patar Minahasa, pengaruh kualitas pelayanan, dan persepsi harga, terhadap keputusan pembelian pada pelanggan Indomart Tataaran Patar Minahasa. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen yang pernah melakukan pembelian di Indomart Tataaran Patar Minahasa. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Teknik analisis data menggunakan regresi berganda. Hasil penelitian menunjukkan bahwa: terdapat pengaruh positif dan signifikan Kualitas pelayanan terhadap keputusan pembelian di Indomart Tataaran Patar Minahasa, terdapat pengaruh positif dan signifikan Persepsi harga terhadap keputusan pembelian, dan terdapat pengaruh positif dan signifikan kualitas pelayanan dan persepsi harga secara bersama-samaterhadap keputusan pembelian. Sumbangan efektif variabel kualitas pelayanan sebesar 60,5% dan persepsi harga sebesar 60,3% terhadap keputusan pembelian pelanggan di Indomart Tataaran Patar Minahasa. \u0000Kata kunci :Kualitas Pelayanan, Persepsi harga dan Keputusan pembelian \u0000  \u0000  \u0000  \u0000ABSTRACT \u0000This study aims to determine: the effect of service quality on purchasing decisions for Indomart Tataaran Patar Minahasa customers, the effect of price perceptions on purchasing decisions for Indomart Tataaran Patar Minahasa customers, the effect of service quality, and price perceptions on purchasing decisions for Indomart Tataaran Patar Minahasa customers. This study uses a quantitative approach. The population in this study are consumers who have made purchases at Indomart Tataaran Patar Minahasa. Data collection techniques using a questionnaire that has been tested for validity and reliability. The data analysis technique used multiple regression. The results showed that: there was a positive and significant influence on service quality on purchasing decisions at Indomart Tataaran Patar Minahasa, there was a positive and significant influence on price perception on purchasing decisions, and there was a positive and significant influence on service quality and price perceptions together on purchasing decisions. The effective contribution of service quality variable is 60.5% and price perception is 60.3% towards customer purchasing decisions at Indomart Tataaran Patar Minahasa. \u0000Keywords: Service Quality, Price Perception and Purchase Decision","PeriodicalId":181613,"journal":{"name":"LITERACY - Jurnal Pendidikan Ekonomi","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122807886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}