Research Anthology on Business and Technical Education in the Information Era最新文献_第5页

The Challenge of Sales and Marketing Silos in University Curricula 大学课程中销售和营销竖井的挑战

Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-5345-9.ch020

Harvey Markovitz, Mary M. Long, D. Fain, D. Sandler

引用次数: 0

The Social Business Guidance Unit 社会企业指导小组

Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-4972-7.CH005

Carlos Ballesteros

引用次数: 0

Entrepreneurship Education in Engineering Curriculum 工程课程中的创业教育

Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-5345-9.ch062

Mukta Mani

引用次数: 0

Reshaping Education for the New Labour Market in Sub-Saharan African Countries 撒哈拉以南非洲国家为新劳动力市场重塑教育

Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-9810-7.ch007

Richard H. Afedzie, James Aller, J. Nketia

引用次数: 0

Simulations in Business Education 商业教育中的模拟

Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-0004-0.CH005

Andrés Aguilera-Castillo, Mauricio Guerrero-Cabarcas, Camila Andrea Fúquene, William Fernando Rios

引用次数: 1

Good Entrepreneurial Intentions, No Entrepreneurial Action 好的创业意图，没有创业行动

Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-5345-9.ch063

T. van der Westhuizen

引用次数: 0

Entrepreneurial Skill Acquisition Priorities of Artisans in Cultural Tourism Destinations 文化旅游地工匠创业技能习得优先性研究

Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-5760-9.CH002

A. Vinodan, S. Meera

{"title":"Entrepreneurial Skill Acquisition Priorities of Artisans in Cultural Tourism Destinations","authors":"A. Vinodan, S. Meera","doi":"10.4018/978-1-5225-5760-9.CH002","DOIUrl":"https://doi.org/10.4018/978-1-5225-5760-9.CH002","url":null,"abstract":"The purpose of this chapter is to identify entrepreneurial skill acquisition priorities of artisans and its dimensional orientation in cultural tourism destinations of India. The study adopted the exploratory sequential method, employed in-depth interview in qualitative stage, and structured questionnaire in the quantitative stage for primary data collection. Factor analysis was done for identifying dimensions of entrepreneurial skill acquisition priorities. Data gathered from three cultural tourism destinations of Andhra Pradesh, India. The results indicate that there are 17 indicators pertaining to entrepreneurial skill acquisition priorities, with three distinct dimensions consisting of (1) managerial skill, (2) initiating skill, and (3) destination-specific skill. This emphasizes that focus has to be given while imparting entrepreneurial training for artisan aspiring for grabbing cultural tourism opportunities. The study highlights the importance of framing broader strategies in skill development programs based on the destination-specific requirements of artisans for an inclusive growth, which may, in turn, meet the conservation and management needs of craft/artwork and also to expand economic opportunities in this informal sector.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132291433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Management Training Insights Emerging From Spiritual Concerns 从精神关怀中产生的管理培训见解

Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-5673-2.CH002

Matthew R. Fairholm

引用次数: 0

Bridging the Academic-Practitioner Divide in Marketing 弥合市场营销中学术与实践的鸿沟

Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6295-5.CH006

A. Morgado

引用次数: 3

Nature and Geography 自然与地理

Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-5345-9.ch028

Brent Smith

{"title":"Nature and Geography","authors":"Brent Smith","doi":"10.4018/978-1-7998-5345-9.ch028","DOIUrl":"https://doi.org/10.4018/978-1-7998-5345-9.ch028","url":null,"abstract":"This chapter considers the appropriateness and importance of including the natural environment (i.e., nature and geography) as part of the external business environment featured in marketing textbooks. Based on myriad examples from industry, the natural environment is regarded as an uncontrollable force that constantly affects decisions about markets and marketing activities. Thus, it deserves some (greater) mention next to economic, competitive, regulatory, and other variables typically featured in most marketing textbooks. Based on a review of business news, industry concerns, and marketing textbooks, this chapter considers the current listing of uncontrollable environment forces typically discussed within twenty-five popular marketing textbooks. It is observed that nature and geography, common priorities for business decision makers, are conspicuously absent from mention within most of these textbooks. This chapter shows that the natural environment is mentioned in only five of twenty-five marketing textbooks: two introductory marketing; one marketing management; and two international marketing. Based on scholarly definitions and industry examples, nature and geography are, in fact, uncontrollable influential forces that affect markets and marketing activities. Consequently, there is reasonable cause for including them in more marketing textbooks. Textbook authors and instructors can provide students a more complete picture of how domestic and international markets and marketing activities are affected by the natural environment. In practice, business people acknowledge that the natural environment affects and is affected by markets and marketing activities in virtually all industries. Alas, marketing textbooks seldom little, if ever, acknowledge that nature and geography (e.g., topography, climate, weather, solar flares, natural disasters) affect how companies think about their markets and marketing mix. This chapter offers simple, actionable steps for discussing the natural environment in marketing textbooks and courses.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124042260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0