Research Anthology on Business and Technical Education in the Information Era最新文献

{"title":"Graduate-Level Leadership Education","authors":"D. Tipurić, Lana Cindrić, D. Hruška","doi":"10.4018/978-1-7998-2708-5.ch016","DOIUrl":"https://doi.org/10.4018/978-1-7998-2708-5.ch016","url":null,"abstract":"This chapter aims to describe how one of the leading business schools in South East Europe responded to market pressures for training competent leaders by installing novel practices in leadership education at the university level. The purpose of the chapter is twofold: (1) to outline the key steps in the process of a graduate study program development; (2) to present the advantages of adopting a holistic approach in leadership education. The chapter calls for more discussion on curriculum development and emphasizes the importance of sharing experiences in improving the quality of university leadership education.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129948578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploration of Employability Skills in Business Management Studies Within Higher Education Levels","authors":"H. Alharahsheh, A. Pius","doi":"10.4018/ijsem.2020010105","DOIUrl":"https://doi.org/10.4018/ijsem.2020010105","url":null,"abstract":"Higher education in the United Kingdom is becoming more responsible to focus beyond teaching and learning process; this is evolving to further reflect the needs of the marketplace, engagement with firms within the industry, responsibility to enhance talent, and to close the skills gap to prepare students for employment opportunities during studies and after graduation. The purpose of this study is to provide the key employability skills in business management studies within higher education with further focus on the UK as one of the leading Western and knowledge-based economies through a systematic literature review process. The study also aims to highlight employability skills reported in the selected studies by categorising them into three main categories: very common employability skills required, common employability skills required, and uncommon employability skills required. However, throughout the studies included in the review, focus on specific skills varied due to the way researchers assessed as well as external factors taken into consideration such as cultural differences, external environment changes, the type of educational institutions, and the way curriculum was delivered, as well as the variations of specific interests of employers from a sector to another. The review is organised in six key sections: Introduction, Literature Review, Methodology, Results and Analysis, Discussion, and lastly, Conclusion and Implications. The reported employability skills resulted in the review can be taken into consideration to further enhance understanding of how employability skills can be embedded into curriculum within business management schools in the UK and other organisations that are responsible for articulation of employment related policies for students and recent graduates. The review can also establish that enhancement of employability skills should be a collective responsibility including universities, employers, policymakers, and students to ensure that educational outcomes are meeting the needs of the market. Higher education providers should aim to close the gap of employability by the point of graduation stage and to be ready to compete in the overcrowded labour market.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128518365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Teaching and Learning Cultural Metacognition in Marketing and Sales Education","authors":"James E. Phelan","doi":"10.4018/ijmse.2019070102","DOIUrl":"https://doi.org/10.4018/ijmse.2019070102","url":null,"abstract":"Thinking about cultural assumptions, referred to as cultural metacognition, can help increase awareness, build trust, and create successful marketing and sales outcomes. The role of cultural metacognition in marketing and sales education helps students build a cultural metacognition knowledge base and promotes appreciation of its importance and effect on business enhancement. The context of this article will help amplify knowledge, ideas, and skills necessary to connect various issues of teaching and learning cultural metacognition. This article will facilitate business educators' teaching practices that foster learning cultural metacognition and its effects on marketing and sales. The ultimate goal is to help elevate teaching, learning, and assessment practices related to the topic of cultural metacognition in marketing and sales education.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115888907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Developing Cultural Competence","authors":"E. C. Smith","doi":"10.4018/ijmse.2019070101","DOIUrl":"https://doi.org/10.4018/ijmse.2019070101","url":null,"abstract":"The growing popularity of short-term study abroad and faculty-led immersion offer scholars and educators a new opportunity to study the impact of cross-cultural experiential learning practices on fostering cross-cultural competency among business students. Rising foreign direct investment, international trade, the growing significance of emerging markets, and other socio-political elements of globalization are reshaping 21st century business practices. Pedagogies of business education, including sales and marketing education, must adapt to these changes and provide an emphasis on cross-cultural understanding and its impact on business decision making, along with fostering skills for cultural sensitivity. This article will review two relevant theoretical frameworks, transformative learning theory, and experiential learning theory, which describe the processes by which students develop intercultural competence, particularly with respect to faculty-led, short-term study immersion programs. It will outline a series of best practices for designing, measuring, and implementing such programs in higher education and conclude with brief recommendations for future research.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127763258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Business Models of Sustainable Open Educational Resources (OER)","authors":"Shouhong Wang","doi":"10.4018/IJAMTR.2019070101","DOIUrl":"https://doi.org/10.4018/IJAMTR.2019070101","url":null,"abstract":"This article conceptualizes four business models for sustainable open education resources (OER) at four levels: the social level, the education institutional level, the OER community level, and the individual faculty member level. The business model at each of the four levels has its application realm. At the social level, social benefits of OER are the central motivation of the OER movement. At the institutional level, education institutions are facing challenges of student enrollment increase. At the OER community operational level, communities of practice must be established. At the individual faculty member level, the key players of OER must take effective actions for OER. Sustainable OER can be achieved only when the stakeholders at the four levels collaborate towards the common objective of sustainable value creation. The comprehensive set of business models can be used for all parties involved in OER to define and implement strategies for sustainable OER. The article also provides recommendations for future research into tests of the conceptualized business models for sustainable OER.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130160421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Plowing a Fertile Ground for Transformative Management Education","authors":"Sergio A. Castrillon-Orrego","doi":"10.4018/ijmse.2019010103","DOIUrl":"https://doi.org/10.4018/ijmse.2019010103","url":null,"abstract":"This article argues in favor of a holistic and ethically grounded educational framework for managers, oriented to fine-tune business with developmental requirements. Considering the multiple environmental, social, and economic challenges the world faces today, business goals are approached in terms of genuine humankind developmental obligations. Acknowledging the urgent need to prevent some eschatological scenarios, a critical and mindful methodology is used to diagnose, evaluate and reorient the role of business and management education. Sustainable development goals (SDGs) are proposed as beacons to channel and ethically assess the potential of business to contribute in concrete terms to integral development, using them as prisms through which comprehension, criticisms and transformations can be articulated.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134399194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Cultural Indoctrination and Management Education Curriculum","authors":"B. Christiansen","doi":"10.4018/IJAMTR.2019010101","DOIUrl":"https://doi.org/10.4018/IJAMTR.2019010101","url":null,"abstract":"As organizations are increasingly confronted with the need to engage with stakeholders from a variety of different cultural backgrounds, the need to understand the ways in which cultural imperatives play into individual and collective performances becomes increasingly important. These cultural traditions exert immense influence on business issues ranging from consumer behavior to management. This article examines the need for management education to establish an introductory course on cultural indoctrination (CI) for business students in an era of global hypercompetition. CI is defined as the process of inculcating ideas, attitudes, and cognitive strategies during the transfer of cultural traditions from one generation to the next with the expectation that such traditions will not be questioned in the future. This article introduces the CI concept and subsequently suggests how it should be incorporated into a university curriculum focusing on factors that promote convergence in international management contexts.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125378761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of Business Schools in Marketing Education","authors":"A. Morgado","doi":"10.4018/ijmse.2019010104","DOIUrl":"https://doi.org/10.4018/ijmse.2019010104","url":null,"abstract":"Business schools play a key role in training marketing professionals. However, there is a strong divide between the expectations held by marketing professionals and those held in academia. This article considers this phenomenon from a theoretical point of view and explores its causes. The author argues that business schools are able to play a key role in bridging theory and practice in marketing. The article closes by offering several suggestions for how business schools might increase the relevance of marketing research while reducing the gap between marketing theory and practice. In particular, the article suggests the adoption of an inductive approach to research and offers a set of policies that business schools can implement in order to close this gap.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130738476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Proposed Model of an Intelligent Software Agent for Marketing Education (ISAME)","authors":"H. M. Ahmed","doi":"10.4018/IJMSE.2018010102","DOIUrl":"https://doi.org/10.4018/IJMSE.2018010102","url":null,"abstract":"The purpose of this article is to illustrate the advantages of intelligent software agent technologies in order to facilitate the location and customization of appropriate marketing education resources, as well as to foster collaboration between individuals within digital environments. In order to do this, this article discusses how such intelligent and interactive software can translate into a better educational environment for marketing curriculum, particularly e-marketing courses. The authors present a conceptual model for managing marketing training and education using intelligent software agent, based on extant literature. So, this article presents some initial test of the proposed model of ISAME usage in marketing education in e-marketing class.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121914588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Use of Discrete-Event Simulation for Business Education","authors":"M. Zekić-Sušac, Adela Has, Marinela Knežević","doi":"10.4018/978-1-7998-0004-0.CH006","DOIUrl":"https://doi.org/10.4018/978-1-7998-0004-0.CH006","url":null,"abstract":"A new teaching approach is presented which integrates observational learning through field teaching of business processes and simulation modeling in order to increase students' learning outcomes and acceptance of computer simulation technology. The teaching method, called LOSI (learning by observing, simulating, and improving), was conducted at a Croatian high education institution. The efficiency of the LOSI approach was investigated by conducting a survey based on the technology acceptance model (TAM). The indicators of ease of use, usefulness, and enjoyment in participating in LOSI were collected along with students' grades and their intention to use this technology in future work and education. The inter-relations among variables were analyzed by statistical tests. The results revealed that students find LOSI easy to use, useful in achieving learning outcomes, and highly enjoyable, while the ease of use and enjoyment is positively associated to usefulness (i.e., learning outcomes).","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129004124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}