Business Models of Sustainable Open Educational Resources (OER)

This article conceptualizes four business models for sustainable open education resources (OER) at four levels: the social level, the education institutional level, the OER community level, and the individual faculty member level. The business model at each of the four levels has its application realm. At the social level, social benefits of OER are the central motivation of the OER movement. At the institutional level, education institutions are facing challenges of student enrollment increase. At the OER community operational level, communities of practice must be established. At the individual faculty member level, the key players of OER must take effective actions for OER. Sustainable OER can be achieved only when the stakeholders at the four levels collaborate towards the common objective of sustainable value creation. The comprehensive set of business models can be used for all parties involved in OER to define and implement strategies for sustainable OER. The article also provides recommendations for future research into tests of the conceptualized business models for sustainable OER.