International Journal of Communication Research最新文献

{"title":"Investigación sobre la eficacia de la publicidad en videojuegos: estado de la cuestión","authors":"J. Parreño, J. Manzano, R. Pérez","doi":"10.7263/ADR.RSC.007.02","DOIUrl":"https://doi.org/10.7263/ADR.RSC.007.02","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124636663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EL USO DE ESTRATEGIAS DE MARKETING DIGITAL PARA LA PROMOCIÓN TURÍSTICA DE LAS COMUNIDADES AUTÓNOMAS ESPAÑOLAS","authors":"Nuria Ramos Vecino, Antonio Fernández Portillo, Manuel Almodóvar González","doi":"10.7263/adresic-021-02","DOIUrl":"https://doi.org/10.7263/adresic-021-02","url":null,"abstract":"espanolObjetivo: Los metodos de gestion moderna y las constantes innovaciones en el ambito empresarial, exigen que a los territorios se les trate tambien como productos. Debido a esto,surgen unas estrategias derivadas del marketing, pero aplicadas a la era digital en la que nos encontramos. Es lo que se llama marketing digital y resulta muy util e indispensable en la gestion de los territorios actual. El objetivo practico de esta investigacion sera comprobar el nivel de aplicacion y efectividad de algunas de estas estrategias de marketing digital en el ambito nacional y poder dar asi una perspectiva en cuanto a aplicabilidad de las mismas en cada una de las comunidades autonomas espanolas. Diseno/metodologia: Para ello, la metodologia llevada a cabo ha sido el desarrollo de un modelo aplicado a todas ellas, consistente en una serie de busquedas en buscadores de internet asi como en la herramienta Google Trends. Posteriormente, se ha conseguido elaborar una clasificacion de las mismas a partir de una metodologia concreta centrada en unas busquedas online. Resultados y limitaciones: Teniendo en cuenta la principal limitacion a la hora de llevar a cabo esta investigacion, que es que los datos obtenidos a traves de internet son altamente fluctuantes, se puede concluir que los resultados evidencian una situacion, en general, optima resaltando a los usuarios de internet y turistas, como los verdaderos pilares del marketing digital de promocion turistica que, con sus comentarios y evaluaciones personales de los destinos, les dan a estos el verdadero valor que otros turistas perciben. Originalidad/Contribucion: Esta investigacion es pionera en mostrar todas las estrategias llevadas a cabo por todas las comunidades autonomas espanolas, asi como la posicion en la que se encuentran unas respecto de las otras en este campo. Implicaciones: Estos resultados tienen implicaciones tanto empresariales como sociales. Todo esto, resulta de gran utilidad a la hora de aplicar nuevas estrategias en estos territorios para conseguir un mayor desarrollo turistico y economico de los mismos. EnglishPurpose: Modern management methods and the constant innovations in business demand to be considered the territories as a product. Due to this, strategies derived from marketing arise, but applied to the digital age that exists today. This is what is called digital marketing and is very useful and indispensable in the current territory management. The practical objective of this research will be to check the application and effectiveness level of some of these digital marketing strategies in Spain to be able to give an overview of the implementation of strategies in each of the Spanish autonomous communities. Design/methodology: To this end, the methodology used has been the development of a model applied to all of them, consisting of a series of searches on Internet search engines as well as the Google Trends tool. Subsequently, it has been possible to classify them based on a sp","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134507801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Estudio de la usabilidad web en marcas de moda españolas mediante la herramienta de análisis heurístico Sirius","authors":"Iria Rodríguez, G. Haro, Ignacio Somalo","doi":"10.7263/ADRESIC-015-01","DOIUrl":"https://doi.org/10.7263/ADRESIC-015-01","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"314 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115832672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"La adaptación del índice de participación como fórmula para valorar el éxito de una página en Facebook","authors":"Fátima Navarro-Maillo","doi":"10.7263/ADRESIC-009-05","DOIUrl":"https://doi.org/10.7263/ADRESIC-009-05","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122456044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Posicionamiento del valor de marca de firmas de moda","authors":"E. N. Barriopedro, Pedro Cuesta Valiño, P. Rodríguez","doi":"10.7263/ADRESIC-007-01","DOIUrl":"https://doi.org/10.7263/ADRESIC-007-01","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130866643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"La Responsabilidad Social Corporativa en las empresas y su relación con los públicos de interés: los casos de Unilever y Nestlé","authors":"E. Barrio, Ana Ma. Enrique","doi":"10.7263/adresic-011-02","DOIUrl":"https://doi.org/10.7263/adresic-011-02","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134357468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Dramatic Discourse","authors":"Marius Narcis Manoliu","doi":"10.5040/9781472593603.0044","DOIUrl":"https://doi.org/10.5040/9781472593603.0044","url":null,"abstract":"1. VERBAL INTERACTIONMany studies on discourse analysis start from the basic presumtion concerning the communicative properties of language in general and the nature of speech interaction in particular. According to the Romanian Explanatory Dictionary, (2012) the interaction is defined as: reciprocal action (of objects or phenomena); mutual influence; influence, mutual conditioning between facts, events etc. [Cf.fr. interaction]. In the dramatic opera the interaction occurs between characters within the dialogue through which something is transmitted, conveyed. The communication always takes place in, a physical and cognitive environment enabling the relationship between the characters, namely the transmission and reception of the message.In this regard, D. Schiffrin, in his study Discourse Markers (1987) remarks that any interaction occurs in a context. The notion of context could be divided into three categories that overlap in any interaction:- the physical context refers to the environment in which the interaction takes place - at home, at work, in a public place. Spoken language generally occurs in face-to-face conversations, the speaker and the listener sharing the same physical context.- the personal context refers to the social and personal relations of people/characters who interact. The personal context also includes a group membership, the social and institutional roles of speakers and listeners, and the relative status and social distance that are relevant to participants.- the cognitive context refers to the environment they belong to and the knowledge shared by the participants in the interaction. The cognitive context, which is likely change as the interaction progresses, also extends on past experiences, cultural knowledge and the world perspective of the speaker.Claire Kramsch in Context and Culture in Language Teaching (1993) emphasizes the importance of context in teaching, the variety and divesity of interactive activities in meaningful contexts provide \"food for thought.... If communicative activities are not only to meet the needs of social maitanance, but potentially to bring about social and educational change, then we have to search for ways of explicitly varying the parameters of the interactional context. \"1*There are different ways in which can be explained how speech is organized, however all approaches must take into account the importance of context in the study of discourse. One approach is to focus on how the discourse is structured, the linear way of organizing it and how the components are linked together. A structural analysis seeks to explain how the elements of verbal exchanges, the replies are formed. For example, how the questions predict the answers, the statements predict the confirmations, the acknowledgments, how the requirements predict the reactions.Another way would be the study of discourse in terms of the strategy, the attention being focused on how speakers use different interactive tactics in cer","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"24 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134557289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing communication and sport tourism: application of empathy mapping to spectator football tourism","authors":"J. Remondes, A. Borges","doi":"10.7263/ADRESIC-013-01","DOIUrl":"https://doi.org/10.7263/ADRESIC-013-01","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"144 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122433761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Bible and Literature for the (Orthodox) Theological English Classroom","authors":"Ana-Magdalena Petraru","doi":"10.17758/erpub.f1217454","DOIUrl":"https://doi.org/10.17758/erpub.f1217454","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122833602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"From the Social Museum to the Digital Social Museum","authors":"José M. Mas, Abel Monfort","doi":"10.7263/ADRESIC-024-01","DOIUrl":"https://doi.org/10.7263/ADRESIC-024-01","url":null,"abstract":"espanolTema principal: El objetivo del articulo es organizar la evolucion conceptual entre el museo social y el museo social digital como un cambio fundamental que implica diferentes formas de gestion y considera las ultimas tecnologias aplicadas a la experiencia museistica. Desarrollo logico del tema: Para el desarrollo de la propuesta conceptual, el articulo empieza con una serie de textos seminales que describen la situacion de la gestion experiencial en museos. Desarrolla una revision critica de los conceptos vinculados al museo tradicional y el museo social y, con datos y ejemplos, se propone el uso del concepto museo social digital. Punto de vista y aportaciones del autor: El articulo contribuye a la definicion de museo social digital. Expande el concepto de museo social y aporta un valor fundamental al impacto de las nuevas tecnologias y las redes sociales como una parte integral de la experiencia y gestion museistica. Repercusiones y conclusiones: Los museos son instituciones que deberian trabajar de una manera mas inclusiva y participativa para dar paso a una evolucion que comienza a principios del siglo veinte y es acunada como museo social. Las nuevas tecnologias ofrecen un gran potencial para lograr estos objetivos vinculados a la participacion y el dialogo, dando lugar a lo que se propone como museo social digital. Este articulo refleja como las nuevas tecnologias contribuyen a entender la gestion museistica bajo los principios del museo social digital. EnglishMain topic / subject: The goal of the article is to organize the conceptual evolution between the social museum and the digital social museum, a fundamental conceptual change that will imply a different form of management and that considers the latest technologies applied to the museum experience. Logical development of the subject: For the development of this conceptual proposal, the paper starts from a series of fundamental texts that describe the current situation of experience management in museums; it carries out a critical review of the concepts of the traditional museum and the social museum and with data and examples the paper proposes the use of the concept of the digital social museum. Author’s point of view and contributions: The article contributes to the definition of the digital social museum. It expands the concept of the social museum and gives a fundamental value to the impact of new technologies and social networks as an integral part of the museum experience and management. Implications and conclusions: Museum institutions should work in a much more inclusive and participatory manner, thus giving way to an evolution that begins in the early twentieth century and is called the social museum. New technologies offer great potential for the achievement of these goals of participation and dialogue, leading to a new concept of the digital social museum. Through this paper we reflect on how new technologies contribute to understand museum management under the princi","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122868206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}