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International Journal of Communication Research最新文献

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Uso de asistentes virtuales y chatbots para la comunicación de crisis 使用虚拟助理和聊天机器人进行危机沟通
International Journal of Communication Research Pub Date : 2021-03-15 DOI: 10.7263/ADRESIC-025-04
Gema Bonales Daimiel, Eva Citlali Martínez Estrella
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引用次数: 0
Evaluación de la eficacia de una política de acción comunicativa a través del modelo EPAC Affinity® 通过EPAC亲和®模型评估沟通行动政策的有效性
International Journal of Communication Research Pub Date : 2021-03-15 DOI: 10.7263/ADRESIC-025-10
Jesús Varela Mallou, Teresa Braña Tobío, Antonio Rial Boubeta
{"title":"Evaluación de la eficacia de una política de acción comunicativa a través del modelo EPAC Affinity®","authors":"Jesús Varela Mallou, Teresa Braña Tobío, Antonio Rial Boubeta","doi":"10.7263/ADRESIC-025-10","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-10","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133377398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“Shockvertising” as a Method to Advertise Content in Video on Demand Streaming Services “冲击广告”作为视频点播流媒体服务中的内容广告方法
International Journal of Communication Research Pub Date : 2021-03-15 DOI: 10.7263/ADRESIC-025-01
María Dolores Brito-Rhor, F. Velasco Vizcaíno, C. López
{"title":"“Shockvertising” as a Method to Advertise Content in Video on Demand Streaming Services","authors":"María Dolores Brito-Rhor, F. Velasco Vizcaíno, C. López","doi":"10.7263/ADRESIC-025-01","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-01","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125771053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
El impacto de las plataformas de podcast en redes sociales: Estudio de caso en las cuentas oficiales de iVoox y Anchor en Instagram, Facebook y Twitter 播客平台对社交媒体的影响:iVoox和Anchor在Instagram、Facebook和Twitter上的官方账户案例研究
International Journal of Communication Research Pub Date : 2021-03-15 DOI: 10.7263/ADRESIC-025-05
Adrián Caballero-Escusol, Rubén Nicolás-Sans, Javier Bustos Díaz
{"title":"El impacto de las plataformas de podcast en redes sociales: Estudio de caso en las cuentas oficiales de iVoox y Anchor en Instagram, Facebook y Twitter","authors":"Adrián Caballero-Escusol, Rubén Nicolás-Sans, Javier Bustos Díaz","doi":"10.7263/ADRESIC-025-05","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-05","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132728733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Estrategia de comunicación de los cuerpos de seguridad a través de píldoras audiovisuales en TikTok Policía Nacional y Guardia Civil en España 西班牙TikTok国家警察和国民警卫队通过视听药片的安全机构传播战略
International Journal of Communication Research Pub Date : 2021-03-15 DOI: 10.7263/ADRESIC-025-09
Eglée Ortega Fernández, Jonattan Rodríguez Hernández
{"title":"Estrategia de comunicación de los cuerpos de seguridad a través de píldoras audiovisuales en TikTok Policía Nacional y Guardia Civil en España","authors":"Eglée Ortega Fernández, Jonattan Rodríguez Hernández","doi":"10.7263/ADRESIC-025-09","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-09","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115085836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
El engagement y la sorpresa en la comunicación digital de las marcas 品牌数字传播中的参与度和惊喜
International Journal of Communication Research Pub Date : 2021-03-15 DOI: 10.7263/ADRESIC-025-02
Idoia Rúa Hidalgo, María Galmes-Cerezo, María del Cisne Espinosa Jarrín
{"title":"El engagement y la sorpresa en la comunicación digital de las marcas","authors":"Idoia Rúa Hidalgo, María Galmes-Cerezo, María del Cisne Espinosa Jarrín","doi":"10.7263/ADRESIC-025-02","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-02","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125672988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
La estrategia de contenidos en YouTube de los principales anunciantes españoles 西班牙主要广告商在YouTube上的内容策略
International Journal of Communication Research Pub Date : 2021-03-15 DOI: 10.7263/ADRESIC-025-03
Araceli Castelló-Martínez, Cecilia Barrilero-Carpio
{"title":"La estrategia de contenidos en YouTube de los principales anunciantes españoles","authors":"Araceli Castelló-Martínez, Cecilia Barrilero-Carpio","doi":"10.7263/ADRESIC-025-03","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-03","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121459105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Análisis de la comunicación de empresas europeas y norteamericanas en TikTok 欧洲和美国公司在TikTok的沟通分析
International Journal of Communication Research Pub Date : 2021-03-15 DOI: 10.7263/ADRESIC-025-06
P. S. Bautista, José María Herranz de la Casa, A. Ruiz
{"title":"Análisis de la comunicación de empresas europeas y norteamericanas en TikTok","authors":"P. S. Bautista, José María Herranz de la Casa, A. Ruiz","doi":"10.7263/ADRESIC-025-06","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-06","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114100860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 9
TikTok medio de divulgación empleado por los viajeros que realizan turismo sostenible TikTok是从事可持续旅游的游客使用的一种传播媒介
International Journal of Communication Research Pub Date : 2021-03-15 DOI: 10.7263/ADRESIC-025-08
Ariana Paola Herrera Pérez
{"title":"TikTok medio de divulgación empleado por los viajeros que realizan turismo sostenible","authors":"Ariana Paola Herrera Pérez","doi":"10.7263/ADRESIC-025-08","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-08","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125148974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Análisis de las estrategias publicitarias digitales de Inbound marketing de las marcas del sector automoción en YouTube en España 西班牙YouTube上汽车品牌入站营销数字广告策略分析
International Journal of Communication Research Pub Date : 2021-03-15 DOI: 10.7263/ADRESIC-025-07
Gema González Carreño, Ana María Rivas Machota, Claudia Ortega Pickmans
{"title":"Análisis de las estrategias publicitarias digitales de Inbound marketing de las marcas del sector automoción en YouTube en España","authors":"Gema González Carreño, Ana María Rivas Machota, Claudia Ortega Pickmans","doi":"10.7263/ADRESIC-025-07","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-07","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"176 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128797296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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