Idoia Rúa Hidalgo, María Galmes-Cerezo, María del Cisne Espinosa Jarrín
{"title":"El engagement y la sorpresa en la comunicación digital de las marcas","authors":"Idoia Rúa Hidalgo, María Galmes-Cerezo, María del Cisne Espinosa Jarrín","doi":"10.7263/ADRESIC-025-02","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"22 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Communication Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7263/ADRESIC-025-02","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}