Journal of Global Marketing最新文献_第8页

Factors Affecting BoP Producer Intention to Use P2P Lending Platforms in India 影响印度央行生产者使用P2P借贷平台意愿的因素

Journal of Global Marketing Pub Date : 2021-04-28 DOI: 10.1080/08911762.2021.1915440

Rajeev Kumra, Sk Abu Khalek, Tamal Samanta

{"title":"Factors Affecting BoP Producer Intention to Use P2P Lending Platforms in India","authors":"Rajeev Kumra, Sk Abu Khalek, Tamal Samanta","doi":"10.1080/08911762.2021.1915440","DOIUrl":"https://doi.org/10.1080/08911762.2021.1915440","url":null,"abstract":"Abstract Myriad studies have been done to investigate consumer behavior in peer-to-peer (P2P) lending. However, participation intention in P2P lending in the Bottom of Pyramid (BoP) context has received little attention. Whereas credit accessibility has been a challenge for BoP producers. Recognizing the potential of P2P lending to alleviate this challenge, this study aimed to present an integrated theoretical framework extending the theory of planned behavior to identify the factors influencing P2P lending adoption by the borrowers (BoP producers) and lenders. We conducted 12 semi-structured in-depth interviews of BoP borrowers, lenders, and executives of three prominent P2P platforms in India. Results emerging from thematic analysis (using NVIVO) indicate while faster access and ease associated with P2P lending favorably impact borrowers’ intention to participate, lenders are positively influenced by the high returns and diversified risk. From the model, a research agenda of five propositions are drawn for future research. The managerial and policy implications of the study are discussed.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"34 1","pages":"328 - 352"},"PeriodicalIF":0.0,"publicationDate":"2021-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2021.1915440","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44684249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 15

A Qualitative Investigation of Shopping Behavior of Customers at Bottom of the Pyramid 金字塔底部顾客购物行为的定性调查

Journal of Global Marketing Pub Date : 2021-03-23 DOI: 10.1080/08911762.2021.1897917

B. Sharma, Nikita Gupta

{"title":"A Qualitative Investigation of Shopping Behavior of Customers at Bottom of the Pyramid","authors":"B. Sharma, Nikita Gupta","doi":"10.1080/08911762.2021.1897917","DOIUrl":"https://doi.org/10.1080/08911762.2021.1897917","url":null,"abstract":"Abstract In recent years, the “Bottom of the Pyramid” (BOP) market has become an attraction for researchers, business managers, and policymakers. Numerous researchers have contributed theoretically and empirically to the BOP literature, however, little focus is accorded to BOP customers’ buying behavior. It is interesting to study the shopping behavior of BOP customers characterized by low disposable income, poor standard of living, and geographical isolation. Therefore, the present study aims to investigate the shopping behavior of BOP customers to identify the drivers and hindrances in the buying decisions. The study follows a qualitative approach by conducting in-depth personal interviews of 100 BOP customers visiting Vishal Mega Marts (VMMs) in a northern Indian city. The results indicate that BOP customers aspire for a better shopping experience like affluent customers, however, income constraint restricts them to buy superior brands. Indeed, BOP customers are persuaded by excessive discounts, gifts, coupons, peer influence, and seasonal offers by VMMs. The study provides implications for researchers, retailers, and policymakers.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"34 1","pages":"308 - 327"},"PeriodicalIF":0.0,"publicationDate":"2021-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2021.1897917","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43747808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Culture and Electronic Word of Mouth: A Synthesis of Findings and an Agenda for Research 文化和电子口碑:综合研究结果和研究议程

Journal of Global Marketing Pub Date : 2021-03-22 DOI: 10.1080/08911762.2021.1903642

Haksin Chan, Morgan X. Yang

引用次数: 8

Employing Enviropreneurial Marketing Strategies to Gain Legitimacy 运用环境创业营销策略获得合法性

Journal of Global Marketing Pub Date : 2021-03-15 DOI: 10.1080/08911762.2020.1820652

Arilova A. Randrianasolo

引用次数: 3

The Effects of Market Orientation and Proactive Orientation on the Export Performance of South African SMEs 市场导向与主动导向对南非中小企业出口绩效的影响

Journal of Global Marketing Pub Date : 2021-03-07 DOI: 10.1080/08911762.2021.1894625

C. Robb, A. Stephens

{"title":"The Effects of Market Orientation and Proactive Orientation on the Export Performance of South African SMEs","authors":"C. Robb, A. Stephens","doi":"10.1080/08911762.2021.1894625","DOIUrl":"https://doi.org/10.1080/08911762.2021.1894625","url":null,"abstract":"Abstract The purpose of this study is to examine the relationships between market orientation, proactive orientation, market capability and innovation as they relate to the export performance of South African SMEs. Utilizing the Stimulus-Organism-Response model and extant literature, a theoretical framework is proposed. A sample of 259 South African SMEs involved in exporting were collected. The study hypotheses are analyzed using PLS-SEM; moreover, mediation tests are also included. The results suggest that market orientation and proactive orientation are significant elements that could lead to the improved export performance of South African SMEs. The current study expects to provide practical managerial implications and marketing knowledge for organizations hoping to better comprehend the South African marketplace. The findings of this study can be further applied to better understand emerging markets. Ultimately market orientation and proactive orientation are valuable strategic orientations that emerging market firms can use to leverage their limited resources as they aim to improve export performance.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"34 1","pages":"392 - 410"},"PeriodicalIF":0.0,"publicationDate":"2021-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2021.1894625","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43216987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8

Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market Facebook广告、eom与消费者购买意愿——来自集体主义新兴市场的证据

Journal of Global Marketing Pub Date : 2021-03-04 DOI: 10.1080/08911762.2021.1891359

Youssef Chetioui, Irfan Butt, Hind Lebdaoui

引用次数: 43

Pathways to Global versus Local Brand Preferences: The Roles of Cultural Identity and Brand Perceptions in Emerging African Markets 通往全球与本地品牌偏好的途径:文化认同和品牌认知在新兴非洲市场中的作用

Journal of Global Marketing Pub Date : 2021-02-26 DOI: 10.1080/08911762.2021.1886385

A. A. Yeboah-Banin, E. Quaye

{"title":"Pathways to Global versus Local Brand Preferences: The Roles of Cultural Identity and Brand Perceptions in Emerging African Markets","authors":"A. A. Yeboah-Banin, E. Quaye","doi":"10.1080/08911762.2021.1886385","DOIUrl":"https://doi.org/10.1080/08911762.2021.1886385","url":null,"abstract":"Abstract The effects of cultural identity on perceptions about and preference for global and local brands remain less understood. Using consumer cultural identity theory, this study tests assumptions that cultural identity drives perceived brand globalness and localness. It also examines how such perceptions shape brand value assessments and preference formation. The study draws on consumer data from two prominent emerging African markets, South Africa and Ghana, to test the hypothesized relations through structural equation modelling. The findings support predictions that individuals’ cultural identity drives their perceptions of brands as local/global. Specifically, global identity drives global brand preference in both countries, but local identity was a weak driver of local brand preference in Ghana. The perceived value of local brands impacts local brand preference more than foreign brand preference. The study highlights several contributions on the pathways to global or local brand preferences that should benefit international marketing scholars and branding professionals.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"34 1","pages":"372 - 391"},"PeriodicalIF":0.0,"publicationDate":"2021-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2021.1886385","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47025404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Managerial Response to Negative Online Reviews in the Service Industry: A Tactic-Based and Culture-Based Model 服务业管理者对在线负面评论的反应:基于策略和文化的模型

Journal of Global Marketing Pub Date : 2021-02-23 DOI: 10.1080/08911762.2021.1888393

Irina Y. Yu, L. Wan, X. Yi

引用次数: 5

Marketing at the Bottom of the Pyramid: Overcoming the Challenges through MICMAC Analysis 金字塔底层的营销:通过MICMAC分析克服挑战

Journal of Global Marketing Pub Date : 2021-02-22 DOI: 10.1080/08911762.2021.1884924

Sangeeta Sharma, Arpan Bumb

{"title":"Marketing at the Bottom of the Pyramid: Overcoming the Challenges through MICMAC Analysis","authors":"Sangeeta Sharma, Arpan Bumb","doi":"10.1080/08911762.2021.1884924","DOIUrl":"https://doi.org/10.1080/08911762.2021.1884924","url":null,"abstract":"Abstract Marketers face innumerable challenges related to awareness, affordability, availability, and accessibility to reach the Bottom of Pyramid (BOP) markets. The objective of this paper is to enumerate the challenges faced by marketers in making their product available to the rural population during COVID-19. The study focuses on 25 challenges, identified from past studies, for marketing in rural areas. Along with the identification of the challenges from a literature review and marketing practices, an attempt is made to contextually relate the challenges to one another, for which three extensive focus group discussions each among six experts were conducted. After this step, Matrice d’Impacts Croisés Multiplication Appliquée á un Classment (MICMAC) analysis was conducted to plot the challenges based on driving power and dependence power. An Interpretive Structural Model (ISM) is also developed from the MICMAC analysis. This paper will allow marketers to identify and formulate an action plan based on the preference order generated from ISM to create maximum impact. Further, the research, marketing, and societal implications of the study are discussed.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"34 1","pages":"292 - 307"},"PeriodicalIF":0.0,"publicationDate":"2021-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08911762.2021.1884924","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45718217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa? 消费者民族中心主义量表(CETSCALE)是否适用于非洲?

Journal of Global Marketing Pub Date : 2021-02-19 DOI: 10.1080/08911762.2021.1886384

Abiot Tsegaye Kibret, Amit Shukla

引用次数: 5