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Journal of Global Marketing最新文献

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Behavioral Science Foundations for Global Marketing Research and Practice: The Model of Goal-Directed Behavior 全球营销研究与实践的行为科学基础：目标导向行为模型
Journal of Global Marketing Pub Date : 2024-08-07 DOI: 10.1080/08911762.2024.2386970
Richard P. Bagozzi
{"title":"Behavioral Science Foundations for Global Marketing Research and Practice: The Model of Goal-Directed Behavior","authors":"Richard P. Bagozzi","doi":"10.1080/08911762.2024.2386970","DOIUrl":"https://doi.org/10.1080/08911762.2024.2386970","url":null,"abstract":"Consumer research in global marketing boasts a number of important variables: values (Schwartz’s concepts; Hofstede’s framework), heuristics (decision rules), identity (global and local, cosmopolit...","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"100 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141932470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of Money Priming on Sustainable Consumption Attitudes 金钱诱惑对可持续消费态度的影响
Journal of Global Marketing Pub Date : 2024-08-05 DOI: 10.1080/08911762.2024.2377267
Uygar Koruk, Carter A. Mandrik
{"title":"Effects of Money Priming on Sustainable Consumption Attitudes","authors":"Uygar Koruk, Carter A. Mandrik","doi":"10.1080/08911762.2024.2377267","DOIUrl":"https://doi.org/10.1080/08911762.2024.2377267","url":null,"abstract":"Recognizing the importance of sustainable consumption in addressing the grave challenge of climate change, the present study investigates the effects of non-conscious exposure to money (“money prim...","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"36 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141932471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring Cultural Intelligence, Brand Globalness, and Consumer Ethnocentrism: Unveiling Purchase Intentions in the Fast Food Industry in Jordan 探索文化智能、品牌全球化和消费者民族中心主义：揭示约旦快餐业的购买意向
Journal of Global Marketing Pub Date : 2024-07-24 DOI: 10.1080/08911762.2024.2381222
Shehab Ahmad Khraisat, Georgiana Karadas
{"title":"Exploring Cultural Intelligence, Brand Globalness, and Consumer Ethnocentrism: Unveiling Purchase Intentions in the Fast Food Industry in Jordan","authors":"Shehab Ahmad Khraisat, Georgiana Karadas","doi":"10.1080/08911762.2024.2381222","DOIUrl":"https://doi.org/10.1080/08911762.2024.2381222","url":null,"abstract":"This study aims to provide a comprehensive understanding of consumer purchase (CPI) intention in the fast-food industry by examining the roles of cultural intelligence (CQ), perceived brand globaln...","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"352 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141777042","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Celebrity Influencer: Delineating the Effect of Tourism-Oriented Short Video Marketing on International Tourist Conation 名人影响者：以旅游为导向的短视频营销对国际游客吸引力的影响分析
Journal of Global Marketing Pub Date : 2024-07-09 DOI: 10.1080/08911762.2024.2377741
Tafadzwa Matiza, Elmarie Slabbert
{"title":"The Celebrity Influencer: Delineating the Effect of Tourism-Oriented Short Video Marketing on International Tourist Conation","authors":"Tafadzwa Matiza, Elmarie Slabbert","doi":"10.1080/08911762.2024.2377741","DOIUrl":"https://doi.org/10.1080/08911762.2024.2377741","url":null,"abstract":"This quantitative deductive study explores the influence of celebrity social media influencer-based short video marketing on tourist conation. The study also explores the intervening effects of tru...","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141614694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Global Trends in Virtual Luxury: Examining Avatar Identification, Virtual Materialism, and Status Consumption in Online Gaming 虚拟奢侈品的全球趋势：研究网络游戏中的阿凡达认同、虚拟物质主义和地位消费
Journal of Global Marketing Pub Date : 2024-07-05 DOI: 10.1080/08911762.2024.2375709
Shavneet Sharma
{"title":"Global Trends in Virtual Luxury: Examining Avatar Identification, Virtual Materialism, and Status Consumption in Online Gaming","authors":"Shavneet Sharma","doi":"10.1080/08911762.2024.2375709","DOIUrl":"https://doi.org/10.1080/08911762.2024.2375709","url":null,"abstract":"","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":" 34","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141675585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology 消费者如何应对品牌激进主义活动？探索真实性、品牌价值一致性、品牌认同和政治意识形态之间的关系
Journal of Global Marketing Pub Date : 2024-06-20 DOI: 10.1080/08911762.2024.2368467
Mario D’Arco, Antonella Cammarota, Vittoria Marino, Riccardo Resciniti
{"title":"How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology","authors":"Mario D’Arco, Antonella Cammarota, Vittoria Marino, Riccardo Resciniti","doi":"10.1080/08911762.2024.2368467","DOIUrl":"https://doi.org/10.1080/08911762.2024.2368467","url":null,"abstract":"This research focused on brand activism campaigns in a global marketing context. It explored how consumers judge a brand’s activism authenticity. An online survey was conducted in Italy. Data were ...","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"141 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141504080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Luxury Consumption Tendency: A Comparative Study Between Chinese and Portuguese Consumers 奢侈品消费倾向：中国和葡萄牙消费者的比较研究
Journal of Global Marketing Pub Date : 2024-05-11 DOI: 10.1080/08911762.2024.2350926
Marco Haozhe Ma, Arnaldo Coelho
{"title":"Luxury Consumption Tendency: A Comparative Study Between Chinese and Portuguese Consumers","authors":"Marco Haozhe Ma, Arnaldo Coelho","doi":"10.1080/08911762.2024.2350926","DOIUrl":"https://doi.org/10.1080/08911762.2024.2350926","url":null,"abstract":"","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"123 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140987394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
In-App Coupons Versus Group-Coupons: The Impact of Mobile Marketing Strategies on Mobile Application Adoption 应用内优惠券与团购优惠券：移动营销策略对移动应用采用率的影响
Journal of Global Marketing Pub Date : 2024-02-20 DOI: 10.1080/08911762.2024.2319608
Xia Wang, Ning Fu, Yiding Li, Dong Liu
{"title":"In-App Coupons Versus Group-Coupons: The Impact of Mobile Marketing Strategies on Mobile Application Adoption","authors":"Xia Wang, Ning Fu, Yiding Li, Dong Liu","doi":"10.1080/08911762.2024.2319608","DOIUrl":"https://doi.org/10.1080/08911762.2024.2319608","url":null,"abstract":"Global mobile marketers are intensifying efforts to promote mobile applications, yet little literature addresses the effectiveness of these strategies on consumer adoption. This study investigates ...","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"61 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139909530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perceptions of Hard Sell and Soft Sell Vocal Styles across Countries: Lessons from France and New Zealand 各国对 "硬推销 "和 "软推销 "声乐风格的看法：法国和新西兰的经验教训
Journal of Global Marketing Pub Date : 2024-02-08 DOI: 10.1080/08911762.2024.2311920
Fabrice Desmarais, Alexandra Vignolles, Abhishek Mukherjee
{"title":"Perceptions of Hard Sell and Soft Sell Vocal Styles across Countries: Lessons from France and New Zealand","authors":"Fabrice Desmarais, Alexandra Vignolles, Abhishek Mukherjee","doi":"10.1080/08911762.2024.2311920","DOIUrl":"https://doi.org/10.1080/08911762.2024.2311920","url":null,"abstract":"This study explores soft sell and hard sell vocal appeals across two different countries, France and New Zealand. We use quantitative and qualitative methods to analyze consumers’ familiarity with,...","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139772947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumer’s Re-Participation in Online Flash Sale after Service Failure: A Moderated-Mediation Study 服务失败后消费者重新参与网上闪购的情况：中介研究
Journal of Global Marketing Pub Date : 2024-01-25 DOI: 10.1080/08911762.2024.2303638
Anjali Sharma, K. R. Jayasimha, Himanshu Shekhar Srivastava
{"title":"Consumer’s Re-Participation in Online Flash Sale after Service Failure: A Moderated-Mediation Study","authors":"Anjali Sharma, K. R. Jayasimha, Himanshu Shekhar Srivastava","doi":"10.1080/08911762.2024.2303638","DOIUrl":"https://doi.org/10.1080/08911762.2024.2303638","url":null,"abstract":"Online flash sales (OFS) have gained significant popularity in recent times. Interestingly, despite encountering service failures such as server errors, stockouts, and website crashes due to heavy ...","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139587938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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