各国对 "硬推销 "和 "软推销 "声乐风格的看法：法国和新西兰的经验教训

Q1 Business, Management and Accounting

Journal of Global Marketing Pub Date : 2024-02-08 DOI:10.1080/08911762.2024.2311920

Fabrice Desmarais, Alexandra Vignolles, Abhishek Mukherjee

引用次数: 0

摘要

本研究探讨了法国和新西兰这两个不同国家的软性推销和硬性推销的声音诉求。我们采用定量和定性的方法，分析消费者对软性推销和硬性推销的熟悉程度，以及消费者对这两种推销方式的接受程度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Perceptions of Hard Sell and Soft Sell Vocal Styles across Countries: Lessons from France and New Zealand

This study explores soft sell and hard sell vocal appeals across two different countries, France and New Zealand. We use quantitative and qualitative methods to analyze consumers’ familiarity with,...

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来源期刊

Journal of Global Marketing Business, Management and Accounting-Business and International Management

CiteScore

6.80

自引率

0.00%

发文量

期刊介绍： Stay current on cross-cultural marketing at both micro and macro levels! The Journal of Global Marketing is the top-notch journal packed with the latest global marketing planning and programming strategies, current information, and contemporary research findings on marketing challenges and opportunities that firms, industries, and public sector agencies encounter worldwide. The expert contributors to the journal include leading marketing and international business scholars, practitioners, and policymakers who provide up-to-date practical information vital for management and administrative professionals.