Journal of Global Marketing最新文献_第2页

How Brand Names Affect Consumer Perceptions: An Experimental Study on the Sound Symbolism of Foreign Brand Names 品牌名称如何影响消费者认知？关于外国品牌名称声音象征意义的实验研究

Journal of Global Marketing Pub Date : 2024-01-25 DOI: 10.1080/08911762.2023.2299011

Hayeun Jang, Ju Yeun Jang, Do Yuon Kim

引用次数: 0

Cultural Fusion Unleashed: Analyzing Xiaomi’s Multifaceted Brand Communication Strategy across Global, Chinese, and Egyptian Social Media Channels 文化融合的释放：分析小米在全球、中国和埃及社交媒体渠道上的多元品牌传播策略

Journal of Global Marketing Pub Date : 2024-01-03 DOI: 10.1080/08911762.2023.2299269

Ahmed A. M. Hassan, Jia Wang

引用次数: 0

Corporate Social Responsibility, Advertising Intensity, and Performance: The Importance of National Philanthropic Environments 企业社会责任、广告强度与绩效：国家慈善环境的重要性

Journal of Global Marketing Pub Date : 2023-11-25 DOI: 10.1080/08911762.2023.2286590

A. Semenov, Arilova A. Randrianasolo

引用次数: 0

Affective Contagion Effects in Cross-Cultural Mobile Marketing: Evaluative Conditioning Experiments with Foreign Users 跨文化移动营销中的情感传染效应:国外用户评价条件反射实验

Journal of Global Marketing Pub Date : 2023-11-07 DOI: 10.1080/08911762.2023.2274072

Joaquin Estrader, Jing Song, Xinrui Li

{"title":"Affective Contagion Effects in Cross-Cultural Mobile Marketing: Evaluative Conditioning Experiments with Foreign Users","authors":"Joaquin Estrader, Jing Song, Xinrui Li","doi":"10.1080/08911762.2023.2274072","DOIUrl":"https://doi.org/10.1080/08911762.2023.2274072","url":null,"abstract":"AbstractThe affective contagion theory is essential in marketing and consumer research. By integrating this perspective with cross-cultural mobile marketing, our study explores the role of valenced emotions aroused by cultural elements within the app and further affective contagion effects, culture affinity as antecedent, and cross-cultural factors that may affect these evaluations. Based on three evaluative conditioning experiments with foreign users in China, we found the valenced emotion aroused by cultural elements in local apps (movie posters, media content, products) triggers a contagion effect on their attitudes toward the app. Moreover, we validate the role of culture affinity in providing ex-ante emotional associations during the appraisal process, the negative impact of language foreignness, and the interaction between app origin and political ideology. Our findings hold practical implications for app developers and marketers, particularly regarding the relationship between emotion and cultural bias in global markets.Keywords: Affective contagionmobile appscross-cultural mobile marketingevaluative conditioningforeign users Disclosure statementNo potential conflict of interest was reported by the authors.Notes1 A small proportion of respondents (n = 6, 7%) belong to Japan, Korea, and Vietnam, i.e., countries that share similar cultural aspects with China.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"222 18","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135476520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Nostalgia on Brand Resurrection and Iconness: The Importance of Being Local 怀旧对品牌复活和偶像性的影响:本土化的重要性

Journal of Global Marketing Pub Date : 2023-10-19 DOI: 10.1080/08911762.2023.2248472

Beatriz Gonzalez-Cavazos, Claudia Quintanilla, Edgardo Ayala

{"title":"The Impact of Nostalgia on Brand Resurrection and Iconness: The Importance of Being Local","authors":"Beatriz Gonzalez-Cavazos, Claudia Quintanilla, Edgardo Ayala","doi":"10.1080/08911762.2023.2248472","DOIUrl":"https://doi.org/10.1080/08911762.2023.2248472","url":null,"abstract":"AbstractThis study aims to examine the role of nostalgic brand positioning in influencing purchase intention and the use of e-WOM with national and local Mexican brands. Accordingly, a system of seven hypotheses embedded in a conceptual framework is proposed and empirically tested. Constructs have been assessed using a structured questionnaire with 365 respondents. Partial least squares structural equation modeling is used to test the hypotheses. The study’s findings reveal that nostalgic brand positioning has a significant impact on brand iconness and brand resurrection, both have the effect of influencing purchase intention, and purchase intention has an impact on e-WOM. Hence, the moderation results suggest that the effects of nostalgic brand positioning on brand iconness and brand resurrection are more prominent for local brands than national ones. Additionally, a multigroup analysis was conducted to identify the effect of generational cohorts. This study provides valuable information for marketing professionals in terms of designing and implementing effective strategies to revive iconic brands, especially local ones, and promote purchase intentions through the benefit of word-of-mouth through social media.Keywords: Brand resurrectionbrand iconnessnostalgic brand positioningpurchase intentione-WOM Disclosure statementNo potential conflict of interest was reported by the authors.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135666894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Toward an Attitude-Based Path to Co-creation: Exploring Customer Engagement in New Product Development 走向以态度为基础的共同创造之路:探索新产品开发中的顾客参与

Journal of Global Marketing Pub Date : 2023-09-26 DOI: 10.1080/08911762.2023.2261101

Jase R. Ramsey, Melanie P. Lorenz, Douglas Roy, Plinio Monteiro

引用次数: 0

Impact of Servant Leadership and Narcissism on Firm Performance: A Comparative Analysis of U.S. and Chinese International Strategic Distribution Channel Alliances 服务型领导和自恋对企业绩效的影响:中美国际战略分销渠道联盟的比较分析

Journal of Global Marketing Pub Date : 2023-09-13 DOI: 10.1080/08911762.2023.2255843

Mark Somers, Rajiv Mehta, Yuchao Ma, Rolph Anderson, Takao Ito, Tsutomu Ito, Jolanta Mazur, Bill Rapp, Jose Casal

{"title":"Impact of Servant Leadership and Narcissism on Firm Performance: A Comparative Analysis of U.S. and Chinese International Strategic Distribution Channel Alliances","authors":"Mark Somers, Rajiv Mehta, Yuchao Ma, Rolph Anderson, Takao Ito, Tsutomu Ito, Jolanta Mazur, Bill Rapp, Jose Casal","doi":"10.1080/08911762.2023.2255843","DOIUrl":"https://doi.org/10.1080/08911762.2023.2255843","url":null,"abstract":"An integrative conceptual model developed tested the relative influence of servant leadership and narcissism in relation to strategic variables including adaptation and cooperation on competitive advantage and firm performance. Data were collected using structured on-site interviews conducted with 140 and 95 key respondents of randomly selected manufactuarer-export houses located in U.S. and China, respectively. Empirical results revealed that both strategic variables and leadership variables were positively related to competitive advantage, which, in turn, influenced firm performance. The influence of societal culture was evident in our results in that relationships among antecedents of firm performance were denser for U.S. than they were for Chinese firms. Based on these findings, insights for administrative guidance and implications for influencing and managing a firms ISA between manufacturers and their principal international distribution channel alliance partners were discussed. Research drawbacks are identified and directions for future studies are proffered.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":"361 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135741058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring Human-Centric Attributes of Smartphone Set and Their Influence on Brand Advocacy by the Customers: Testing the Moderating Role of Gender Identity 智能手机群体以人为本的属性及其对消费者品牌宣传的影响:性别认同的调节作用检验

Journal of Global Marketing Pub Date : 2023-09-04 DOI: 10.1080/08911762.2023.2253525

T. Chowdhury, Shahneela Naheed, Sherina Idrish

引用次数: 0

Social Media Marketing and Its Influence on the Performance of Micro, Small, and Medium-Sized Tourism Enterprises: Mediation of Innovation Capabilities 社交媒体营销及其对中小微旅游企业绩效的影响:创新能力的中介作用

Journal of Global Marketing Pub Date : 2023-08-30 DOI: 10.1080/08911762.2023.2250998

A. Khaki, Tawseeq Ali Khan

引用次数: 0

A Hybrid Analysis of Consumer Preference for Domestic Products: Combining PLS-SEM and ANN Approaches 消费者对国内产品偏好的混合分析:结合PLS-SEM和ANN方法

Journal of Global Marketing Pub Date : 2023-07-21 DOI: 10.1080/08911762.2023.2236583

Nadjim Mkedder, Mahmut Bakır

{"title":"A Hybrid Analysis of Consumer Preference for Domestic Products: Combining PLS-SEM and ANN Approaches","authors":"Nadjim Mkedder, Mahmut Bakır","doi":"10.1080/08911762.2023.2236583","DOIUrl":"https://doi.org/10.1080/08911762.2023.2236583","url":null,"abstract":"Abstract This study aims to investigate the factors influencing Algerian consumers’ willingness to purchase domestic cosmetics products over French imported products. The study employs a hybrid methodology, combining Partial Least Squares Structural Equation Modeling (PLS-SEM) and Artificial Neural Network (ANN) modeling approaches. Data were collected from 237 Algerian consumers through snowball sampling and an online survey. The results indicate that consumer ethnocentrism, consumer animosity, product quality judgment, and perceived price significantly influence willingness to buy domestic cosmetic products. The ANN results support these findings, revealing that consumer ethnocentrism is the key predictor factor with the greatest normalized importance ratio. Furthermore, a significant mediating role of product quality judgment was found in the relationship between consumer ethnocentrism, perceived price, and willingness to buy domestic cosmetic products. The study provides insights for marketers interested in the Algerian market, helping them to better understand consumer behavior, particularly in the context of cosmetics products. This study is unique in its focus on the assessment of global vs. domestic cosmetic product usage in developing nations such as Algeria.","PeriodicalId":15832,"journal":{"name":"Journal of Global Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46840247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1