Exploring Human-Centric Attributes of Smartphone Set and Their Influence on Brand Advocacy by the Customers: Testing the Moderating Role of Gender Identity

Q1 Business, Management and Accounting

Journal of Global Marketing Pub Date : 2023-09-04 DOI:10.1080/08911762.2023.2253525

T. Chowdhury, Shahneela Naheed, Sherina Idrish

引用次数: 0

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智能手机群体以人为本的属性及其对消费者品牌宣传的影响:性别认同的调节作用检验

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来源期刊

Journal of Global Marketing Business, Management and Accounting-Business and International Management

CiteScore

6.80

自引率

0.00%

发文量

期刊介绍： Stay current on cross-cultural marketing at both micro and macro levels! The Journal of Global Marketing is the top-notch journal packed with the latest global marketing planning and programming strategies, current information, and contemporary research findings on marketing challenges and opportunities that firms, industries, and public sector agencies encounter worldwide. The expert contributors to the journal include leading marketing and international business scholars, practitioners, and policymakers who provide up-to-date practical information vital for management and administrative professionals.